Building a new doctors’ health program in South Australia Dr R Sexton, Medical Director Dr R...
Transcript of Building a new doctors’ health program in South Australia Dr R Sexton, Medical Director Dr R...
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Building a new doctors’ health program in South Australia
Dr R Sexton , Medical DirectorDr R Hetzel,Chair
Doctors Health SAHOHP Conference Auckland, Nov 2011
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Home
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from Adelaide……..
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….to Outback
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and home…
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Flock management
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Self- everything…
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The Impairment Progression
well
unwell
impaired
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The structure
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A marketing approach
• The Value Proposition
• Primary research
• Secondary research
• Needs analysis
• The 7 Ps
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Value proposition
Healthy doctors are good for society
and
doctors will be healthier if they have their own doctor!
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Primary researchREGISTERED DOCTORS IN SA 7000
NO GP 40%
DEDICATED DR. HEALTH CLINIC 48-72 %
CHECK-UPS POSITIVE
BARRIERS MULTIPLE
SELF-Rx POPULAR
WEBSITE POPULAR
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Secondary researchDR-DR CONSULT NOT PATIENT-CENTRED
MEDICAL CULTURE DETERS SELF-REPORTING
MANDATORY REPORTING FEAR OF DE-REGISTRATION
SELF-RX ACUTE AND CHRONIC ILLNESS
RECOGNITION OF ILLNESS POOR
OH&S RISKS DRUGS IN WORKPLACE
HEALTH CARE AS A PATIENT POORER OUTCOMES
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Needs analysisUNIVERSAL SPECIFIC
•CHECK-UPS•GP s
DIT• AH ACCESS• STRESS ADVICE
•PRIVACY•WAYS TO ASSIST UNWELL COLLEAGUES
FEMALE• EMBARRASSMENT
•CONFIDENTIAL SERVICE•CHOICE OF WAYS TO SEEK HELP
•< 40• AH CLINIC
•PATIENT-CENTRED CONSULTS•EMPATHY
RURAL• ACCESS TO CHECK-UPS•PHONE ADVICE
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The 7 Ps
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The 7 Ps
• Product• Price• Place • Promotion• People• Premises• Processes
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Start with the patient in mind…
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Offer a choice of pathways….
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..to connect to a GP and formal care networks
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..who are trained in doctors’ health…
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Actively target and recall..
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..and promote service to profession.
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The 7 Ps
• Product• Price• Place • Promotion• People• Premises• Processes
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The right People..
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Premises
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Processes ( ‘P’ no 7)
• IT
• Appointments
• Billing
• Accreditation
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Risk
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Pathways and Partnerships ( ‘P’ no 8 and 9!!)
PATHWAYS towards formal heath care = Simple and clear
PARTNERSHIPS= key rural and urban stakeholders
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Doctors Health SA
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Corporate approach….flock management
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In conclusion….