Building a new B2B brand in Asia Brand Announcement Global Gateways Global Media Partnerships Brand

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Transcript of Building a new B2B brand in Asia Brand Announcement Global Gateways Global Media Partnerships Brand

  • © 2019 DXC Technology Company. All rights reserved. August 23, 2019

    Building a new B2B brand in Asia

    Geraldine Kor

    Marketing, Global Alliances & Partnerships Director

    DXC Technology, Asia

  • April 2017

    © 2019 DXC Technology Company. All rights reserved.

  • © 2019 DXC Technology Company. All rights reserved.

    Pssss……Black is not cool in Asia

  • August 23, 2019 4© 2018 DXC Technology Company. All rights reserved.

    Launching the brand…

    © 2019 DXC Technology Company. All rights reserved.

  • August 23, 2019 5© 2019 DXC Technology Company. All rights reserved.

    August 23, 2019 5

    Brand

    Announcement

    Global

    Gateways

    Global Media

    Partnerships

    Brand

    Foundation

    International Press;

    Key business publications

    across regions

    In air and airport lounge

    opportunities; transport corridor

    and geo-fencing coverage across

    key DXC cities

    Global Partnerships via custom

    sponsorships and integrated media

    to boost brand affinity to DXC

    Always On Activity across all

    markets (Social, Programmatic,

    Display & Video, Search)

    Building Blocks

    © 2019 DXC Technology Company. All rights reserved.

  • August 23, 2019 6© 2018 DXC Technology Company. All rights reserved.

    Global Gateways

    © 2019 DXC Technology Company. All rights reserved.

  • © 2019 DXC Technology Company. All rights reserved. August 23, 2019

    Client

    Engagement

    Programs

    Content &

    Media

    Partnerships

    Digital

    experiences

    Now, we need to make it relevant to Asia

  • August 23, 2019 8© 2018 DXC Technology Company. All rights reserved.

    cat·a·lyst An agent that provokes or speeds

    significant change or action

    CAMPAIGN

    THEME

  • August 23, 2019 9© 2018 DXC Technology Company. All rights reserved.

    Bringing the story of impactful change to life

    452 clients

    100+ demos

    5 cities

    3 months

    1 region

    - Catalyst Series -

  • August 23, 2019 10© 2018 DXC Technology Company. All rights reserved.

    - Client Advisory Board -

  • August 23, 2019 11© 2018 DXC Technology Company. All rights reserved.

    - Digital Innovation Labs -

  • August 23, 2019 12© 2018 DXC Technology Company. All rights reserved.

    - Asia Thrive -

  • August 23, 2019 13© 2018 DXC Technology Company. All rights reserved.

    Telling stories of our clients

    - Wall Street Journal Content Partnership -

  • August 23, 2019 14© 2019 DXC Technology Company. All rights reserved.

    One last thing…

    August 23, 2019 14