Building a new B2B brand in Asia · Brand Announcement Global Gateways Global Media Partnerships...

© 2019 DXC Technology Company. All rights reserved. August 23, 2019

Building a new B2B brand in Asia

Geraldine Kor

Marketing, Global Alliances & Partnerships Director

DXC Technology, Asia

April 2017

© 2019 DXC Technology Company. All rights reserved.


Pssss……Black is not cool in Asia

August 23, 2019 4© 2018 DXC Technology Company. All rights reserved.

Launching the brand…



August 23, 2019 5

Brand

Announcement

Global

Gateways

Global Media

Partnerships

Brand

Foundation

International Press;

Key business publications

across regions

In air and airport lounge

opportunities; transport corridor

and geo-fencing coverage across

key DXC cities

Global Partnerships via custom

sponsorships and integrated media

to boost brand affinity to DXC

Always On Activity across all

markets (Social, Programmatic,

Display & Video, Search)

Building Blocks



Global Gateways


© 2019 DXC Technology Company. All rights reserved. August 23, 2019

Client

Engagement

Programs

Content &

Media

Partnerships

Digital

experiences

Now, we need to make it relevant to Asia


cat·a·lystAn agent that provokes or speeds

significant change or action

CAMPAIGN

THEME


Bringing the story of impactful change to life

452 clients

100+ demos

5 cities

3 months

1 region

- Catalyst Series -


- Client Advisory Board -


- Digital Innovation Labs -


- Asia Thrive -


Telling stories of our clients

- Wall Street Journal Content Partnership -


One last thing…

August 23, 2019 14

Building a new B2B brand in Asia · Brand Announcement Global Gateways Global Media Partnerships...

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