Building a great lean ux team FlowCon SF 2014 - 30min
-
Upload
ariadna-font-llitjos -
Category
Technology
-
view
1.396 -
download
2
description
Transcript of Building a great lean ux team FlowCon SF 2014 - 30min
![Page 1: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/1.jpg)
IBM DesignIBM DesignIBM Design
Building a great Lean UX Team
Design Principal and Manager, Watson Group !
Ariadna Font Llitjós, PhD
@quicola #leanux #designthinking @ibmdesign
![Page 2: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/2.jpg)
Catalonia’s popular tradition: Castells (human tower)
![Page 5: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/5.jpg)
@quicola #leanux #FlowCon
!
1. Cross-functional team - Agile
2. User-centric design and development - UX
3. Just-in-time (minimize waste) - Lean
4. Maximize learning - Agile, Lean startup, UX
5. Validate and iterate - Agile, Lean startup, UX
Lean UX Team
![Page 6: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/6.jpg)
@quicola #leanux #FlowCon
1. A leader with a clear and strong Lean UX team vision
2. T-shaped designers and developers
3. The right corporate culture and team core values
6
Great Lean UX team’s secret sauce
![Page 7: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/7.jpg)
1
![Page 8: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/8.jpg)
@quicola #leanux #FlowCon
Form follows function… or does it?
Form = team (organizational) structure
!
Function = primary goal, reason of existence
8
![Page 9: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/9.jpg)
@quicola #leanux #FlowCon 9
Form B - Tower
Design Dev QA Doc Design Dev
QA
Doc
Form = team (organizational) structure
Form A - Independent functions (silos)
![Page 10: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/10.jpg)
@quicola #leanux #FlowCon
Function A - Independent goals Function B - Focus on user delight
10
Ou
tco
me
s
Design
Dev
QA
Doc
Design
Dev
QA
Doc
User delight
Function = primary goal, reason of existence
![Page 11: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/11.jpg)
@quicola #leanux #FlowCon
Real world example
11
User delight Release 1
![Page 12: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/12.jpg)
@quicola #leanux #FlowCon
Real world example
12
User delight
User delight Release 1
Release 2
![Page 13: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/13.jpg)
@quicola #leanux #FlowCon
Outcome follows form (instead of function)
13
User delight
User delight Release 1
Release 2
![Page 14: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/14.jpg)
@quicola #leanux #FlowCon
Lean UX team’s secret ingredient #1
A single leader with a clear vision and understanding of what a Lean UX team is and how it operates
14
![Page 15: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/15.jpg)
2
![Page 16: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/16.jpg)
@quicola #leanux #FlowCon 16
T-shaped designers and developers who fit in
![Page 17: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/17.jpg)
@quicola #leanux #FlowCon
T-shape professionals
17
BROAD
DE
EP
![Page 18: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/18.jpg)
@quicola #leanux #FlowCon 18
BROAD
DE
EP
BROAD
DE
EP
Design
Dev
QA
Doc
Design
Dev
QA
Doc
User delight
What are we emphasizing when we state team’s goal as disjoint vs joint?
![Page 19: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/19.jpg)
@quicola #leanux #FlowCon
Specialized Skills
• Design • user research
• user experience
• interaction design
• visual design
• Development • front-end
• application
• back-end
• QA • UI and UX tester
• application tester
• backend tester
19
![Page 20: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/20.jpg)
@quicola #leanux #FlowCon
Productive skill overlap (great for pairing + directions to grow professionally)
- Design - User research & user experience
- ux & ix
- interaction design & visual design
- Design - Dev - Visual design & front-end dev (esp. CSS, also html, javascript)
- User experience & front-end and application development
- User experience & application and backend development
- Development - front-end & application
- application & back-end
- QA - UI/UX tester & UX/UI designer
- UI/UX tester & visual designer
- Application tester & front-end /application dev
- Backend tester & application/backend dev
20
![Page 21: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/21.jpg)
@quicola #leanux #FlowCon
T-shaped designers, developers and testers
that complement each other and fit in
21
Lean UX team’s secret ingredient #2
![Page 22: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/22.jpg)
3
![Page 23: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/23.jpg)
Culture and Values
![Page 24: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/24.jpg)
@quicola #leanux #FlowCon
Team Core Values
• Open and honest communication - radical collaboration
• Passion - quality, focus on the user
• Balance - design and code quality vs speed, work-life balance
• Continuous improvement
• Just-in-time (start low-res and iterate; minimize waste)
• Design Thinking - user-centric methods to innovate
24
![Page 25: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/25.jpg)
@quicola #leanux #FlowConIBM Design :: IBM Confidential :: ©2013 IBM Corporation
Corporate Strategy
IBM Design Thinking is a framework for delivering great user experiences
to our clients.
![Page 26: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/26.jpg)
@quicola #leanux #FlowConIBM Design :: IBM Confidential :: ©2013 IBM Corporation IBM Design :: IBM Confidential :: ©2013 IBM Corporation
This is not a user experience
![Page 27: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/27.jpg)
@quicola #leanux #FlowCon
This is a user experience
![Page 28: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/28.jpg)
@quicola #leanux #FlowCon
IBM Design Thinking = Cross-functional collaboration to innovate
Viability Product
Management
Desirability Design
Feasibility Engineering
![Page 29: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/29.jpg)
Hiring new team members
![Page 30: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/30.jpg)
@quicola #leanux #FlowCon
Maximum overlap to foster alignment
30
![Page 31: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/31.jpg)
@quicola #leanux #FlowCon
Thoughtful diversity to foster both collaboration and creativity
31
![Page 32: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/32.jpg)
@quicola #leanux #FlowCon
How can you influence team culture?
• Hiring T-shape developers that complement each other (Lean UX lead & team)
• Training and coaching (Lean UX lead)
• Orchestrating work to allow team members to both shine and learn from each other (Lean UX lead)
• Team building activities (team & Lean UX lead)
32
![Page 33: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/33.jpg)
What happens when there isn’t a set of core values shared by the team and/or the right
corporate culture?
![Page 34: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/34.jpg)
When Culture and shared values are lacking…
@quicola #leanux #FlowCon
![Page 35: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/35.jpg)
@quicola #leanux #FlowCon
3 key ingredients for a Great Lean UX Team
1. A leader with a clear and strong Lean UX team vision
2. Team of T-shaped professionals
3. The right culture and core values
35
![Page 36: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/36.jpg)
@quicola #leanux #FlowCon
Feeling after a Release!
36
![Page 37: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/37.jpg)
@quicola #leanux #FlowCon
Including our users…
37
![Page 38: Building a great lean ux team FlowCon SF 2014 - 30min](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b772cf4a7959da648b4597/html5/thumbnails/38.jpg)
Thanks!
@quicola
!
#leanux
#designthinking @ibmdesign