Building a global small business 2013
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Transcript of Building a global small business 2013
Guy RigbyHead of Entrepreneurial ServicesSmith & WilliamsonTel: 020 7131 8213Email: [email protected]: @guyrigby
Building a global small business
DisclaimerThis presentation is of a general nature and is not a substitute for professional advice. No responsibility can be accepted for the
consequences of any action taken or refrained from as a result of what is said.
About me
Author
ENTHUSIAST!
Adviser to
SMEs / owners
Business owner – professional services
Director / shareholder -
IT, defence, property, retail, manufacturing,
investment managementSales and marketing director
Head of entrepreneursTwitter: @guyrigby
My beliefsBuilding a global small business
-“If you turn the same handle, you get the same result”
-“If you’ve got nothing to do, go and polish the church pews. Something will happen!”
-“Bet on the future”
-“Who cares wins”
-“If it isn’t broken, break it”
Today’s presentationBuilding a global small business
• My beliefs
• Entrepreneurial traits
• Vision and strategy
• Flexibility and focus
• Financing the business
• Professionalising the business
• Brand identity and culture
Today’s presentationBuilding a global small business
• Brand identity and culture
• Sales and marketing
• Partnerships and collaboration
• International business
• Buy and build
• Professionalising the business
• Brand identity and culture
The A – Z of entrepreneurs…-A: ambitious, adventurous, assertive
-B: brave, bright, boundless
-C: confident, collaborative, capitalist
-D: determined, driven, disruptive
-E: enthusiastic, enterprising, energetic
-F: focused, forward-thinking, fundamental
-G: gifted, game, gumptious
-H: hardworking, hyperactive, headstrong
-I: instinctive, impatient, inspirational
-J: judicious, just-do-it
-K: knowing, kinetic, keen
-L: lively, libertarian, limitless
-M: masterful, meritorious, maddening
Building a global small business
The A – Z of entrepreneurs…Building a global small business
-N: nimble, noteworthy, neurotic
-O: optimistic, obsessive, opportunistic, Olympic energy
-P: pioneering, passionate, persistent
-Q: quick-witted, quizzical, quirky
-R: radical, resolute, remarkable
-S: strategic, single-minded, stimulating
-T: tenacious, talented, tireless
-U: unfulfilled, unafraid, unwavering
-V: visionary, vehement, versatile
-W: worthy, wise, wishful
-X: x-factor, xenodochial, xenomorphic
-Y: youthful, young-at-heart
-Z: zealous, zany
Building a global small business
In the beginning…
“Luck is when preparedness meets opportunity” - Earl Nightingale
• Vision
• Strategy
• Business Plan
• Commerciality
• Scalability
• Passion
Building a global small business
Flexibility and focus
“About the time we can make the ends meet, somebody moves the ends” – Herbert Hoover
• Economy / fire fighting
• Continuous assessment
• Diamonds are forever
• ‘Burn the boats’
Building a global small business
Financing the business“Money often costs too much” – Ralph Waldo Emerson
• Equity versus debt
• Ownership determines outcomes
• Backing diggers
• Eureka moments
Building a global small business
Professionalising the business“If you limit a company by its structure or people, you will limit the full potential
of that business” – Michael Dell
• Artisans and heroes
• Delegation not abdication
• Building a management team
• Filling the Bus!
Building a global small business
Brand identity and culture“When anyone tries to run a business solely for profit,
it must die, for it no longer has a reason for existence” - adapted from Henry Ford quote
• Purpose
• Values
• Meaning, not money
• Triple bottom line
Building a global small business
Sales and marketing“We miss 100% of the sales we don’t ask for”
- Zig Ziglar
• Product, market, service or price?
• Value proposition
• WWD versus WIIFM
• It’s digital
• Don’t play at it!
Building a global small business
Partnerships and collaboration“Success in the modern world depends on the real connections you have”
– Reid Hoffman
• Collaborate to accumulate
• Institutional thinking versus network thinking
• Network orientation
• Additionality of advisers
Building a global small business
International business“Business is moving faster. Globalisation is forcing companies to do
things in new ways” – Bill Gates
• Everyone can play
• Leverage time zones
• Choose your markets / model
• Choose your brand
• Manage risk!
Building a global small business
Buy and build“It’s far better to buy a wonderful company at a fair price than a fair
company at a wonderful price” – Warren Buffett
• Commercial strategy
• Due diligence
• Culture
• Integration
• Risk
Building a global small business
For further information….
• Follow me on Twitter; @guyrigby
• Join the Entrepreneurs Group on LinkedIn
• Visit www.smith.williamson.co.uk/entrepreneurs
Building a global small business
Conclusion
“Building a great business is about doing 100 things better than anyone else”
– Guy Rigby
Thanks for Listening!
Guy RigbyHead of Entrepreneurial ServicesSmith & WilliamsonTel: 020 7131 8213Email: [email protected]: @guyrigby
Building a global small business