Building a foundation for the future of digital experience (oct 31, 2017)

©2017 Acquia Inc. — Confidential and Proprietary

Building a Foundation for the Future of Digital Experience

31 October 2017

Sonya Kovacic, Product ManagerJenni Lee, Product Marketing Manager


Introductions

Product Manager, Cloud Product Marketing Manager, Site Factory


Agenda– What does the future of customer experience look like?– How do you prepare for it?– What do you need to get it done?– Bringing it all together


Changing Digital Landscape


Real Life Examples


Is Your Platform Ready for the Future?

Customer facing

Marchitecture (aka middleware)

Platform (CMS, database, servers, etc.)

This is where business +

marketing want to focus


What to Consider When Replatforming

On Premise IaaS PaaS SaaS

Applications Applications Applications Applications

Data Data Data Data

Runtime Runtime Runtime Runtime

Middleware Middleware Middleware Middleware

Operating System Operating System Operating System Operating System

Virtualization Virtualization Virtualization Virtualization

Servers Servers Servers Servers

Storage Storage Storage Storage

Networking Networking Networking Networking

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Gartner's Top 10 Strategic Technology Trends for 2018

Intelligent Digital Mesh

● AI Foundation

● Intelligent Apps & Analytics

● Intelligent Things

● Digital Twin

● Conversational Platforms

● Immersive Experience

● Cloud to the Edge

● Blockchain

● Event Driven

● Continuous, Adaptive Risk

& Trust

Are you future proof?

Source: Gartner October 2017


Digital Experiences Takes Teamwork

Digital Business Roles Digital IT Roles

– Creative freedom

– Hassle-free campaigns

– Faster launches

– Cost efficient

– No worries: performance,

security

– Common platform, service

– Continuous monitoring

– Compliance, Auditable

– Trusted security

– Reliability, control over all sites


Requirements of Your Business/Marketing Team


3 Steps to Meeting Business’s Needs

1. Document current and future business goals and objectives

2. Figure out budget and timeline based on priorities

*Maintain clear communication and include business teams during the process.

3. Awareness of disruptive tech aligned with above criteria


Aligning Technical Teams

● How do you achieve technical alignment?

● Which backend systems to integrate?

● Which partners to choose?


Development Strategies


Applying governance


Summary

– Are you missing opportunities to connect with customers?

– Are you future proof from people, process, and technology standpoint?

– Are you ready to manage and govern all the complexity?


Thank you!

Building a foundation for the future of digital experience (oct 31, 2017)

Technology

Transcript of Building a foundation for the future of digital experience (oct 31, 2017)