Building a Foundation for SEM Through a One Stop Center Implementation
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Building a Foundation for SEM Through a One Stop Center Implementation Bryan Newton, Associate Vice President Marketing & Enrollment Management Aiken Technical College
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Building a Foundation for SEM Through a One Stop Center Implementation. Bryan Newton, Associate Vice President Marketing & Enrollment Management Aiken Technical College. Overview. Aiken Technical College Background One Stop Implementation Challenges Unexpected SEM Outcomes - PowerPoint PPT Presentation
Transcript of Building a Foundation for SEM Through a One Stop Center Implementation
Building a Foundation for SEM Through a One Stop Center ImplementationBryan Newton, Associate Vice PresidentMarketing & Enrollment Management
Aiken Technical College
Overview
•Aiken Technical College Background
•One Stop Implementation Challenges
•Unexpected SEM Outcomes
• Leadership Lessons
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A Little Bio • B.A., Southern Illinois –
Edwardsville; J.D., The Ohio State University
• Higher education doctoral candidate at Colorado State University
• Previously Vice Chancellor of Student Affairs, Ivy Tech Bloomington & Associate VP for Admissions & Enrollment Management at Ivy Tech System
• Came to Aiken Technical College in September 2011
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Aiken Technical College
• Public, Two-Year Institution
• 1 of 16 Colleges in the S.C. Technical College System
• 2,750 HC per Semester
• Focus on Nuclear Technology and Advanced Manufacturing
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More Than Two Years Ago . . . • Decision to open a One Stop Center
• Funding secured and design work completed
• No SEM culture across campus
• Reorganized Student Affairs into two separate divisions – Marketing & Enrollment Management and Student Development
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Revised Organization By Division - 2011
Education and Training
Administrative Services
Student Development
Marketing & Enrollment
Management
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Enrollment Services -2011
AssessmentAdvising
Non-Credit Intake
Orientation
Financial AidBursar
Bookstore
Career Services
RecruitmentAdmissions
RegistrarMarketing
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Silos, Silos, Silos
SiloSiloSiloSilo
SiloSiloSilo
Silo
SiloSiloSiloSilo
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Revised Enrollment Services -2012
Assessment Financial AidBursar
Bookstore
Career Services
MarketingRecruitmentAdmissions
Non-Credit IntakeRegistrarAdvising
Orientation
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One-Stop Center Implementation Challenges
• Enrollment services accustomed to operating in silos
• No culture of Strategic Enrollment Management
• Technology challenges
• Few established business processes
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Student Intake Task Force (SITF)
Adm
issio
ns
Finan
cial A
idAdvisingBursarAssessment
Research & PlanningBookstore
Student
Development
SITF Advantages & Processes
• Cross-campus agreement on priorities
•Multiple teams working at same time
• Support from Technology, Procurement & Faculty
• Approval by College Leadership
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Develop Projects
Project Assigned to
TeamsSolution
Reviewed & Approved
by SITFSolution
Reviewed & Approved
by Executive
Staff
Project Implement
ed
SITF Accomplishments
• Business processes developed for admissions, financial aid, and records
• Recommendation & implementation of technology
• Staffing recommendations developed
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SITF Accomplishments (continued)
• Data requests, review and analysis
• New enrollment advising process that combines review of enrollment processes & advising
• Implementation of early registration & payment model
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SITF Accomplishments (continued)
• Set deadlines for all intake processes across campus
• Assessment of new student enrollment and retention each semester
• Recommendations to increase new student enrollment and retention
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SITF Transforming to SEM Framework
• Recognition that campus must develop an enrollment management culture
• Development of a SEM structure to guide the campus in the development of SEM planning
• Data review and analysis driving campus change
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Leadership Lessons
• Though tempting to try and control One Stop implementation, it takes cross campus involvement
• Do not use a One Stop implementation as an opportunity to reduce staffing
• Plan for a larger volume than individual functions experienced on their own
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Leadership Lessons (continued)
• Implement technology before your One Stop opens
• Open your One Stop Center during a non-peak period
• Begin staff training programs well in advance of your opening
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Leadership Lessons (continued)
• Customer service training is critical to a Center’s success
• Educate faculty and others not involved in the enrollment process about One Stop Center goals
• Plan for growth
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Questions?
Bryan NewtonAssociate Vice PresidentMarketing & Enrollment ManagementAiken Technical [email protected]
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