Finding the Holy Grail: The Journey to Creating a Customer First, Digitally Focused Organization
Building A Digitally Fit Organization
69
Building A Digitally Fit Culture
-
Upload
adam-kmiec -
Category
Business
-
view
641 -
download
5
description
My presentation at eTail East Philly 2013, outlining how we're building a digital fitness culture to connect with the consumers of today and tomorrow.
Transcript of Building A Digitally Fit Organization
Building A Digitally FitCulture
Good Morning
#EtailEast@adamkmiec#DigitalFitness
I LoveTo Build
I Also Have A Responsibility To This Brand
*Disclaimer
Become the most digitally fit CPG organization in the world to drive continued growth and innovation across our consumers, customers and associates
Lifestyle Choice
Every Day Commitment
It’s About Being Wired For Digital
And Avoiding Digital Dieting
Let’s Start With Why
Time to reach
50 Million users….
13 years 4 years 3 years 38 years 2 years
63% tv impressions are ignored
37% text while watching tv
18% surf mobile web while watching tv
56% surf web on computer while watching tv
First Moment of
Truth
Second Moment of
Truth
Stimulus
Which becomes the next person’s ZMOT
Largest Growth Is BeyondThe Borders Of The USA
You Need Simple Relentless Focus
One Digital Philosophy One Process One Lexicon/Language One Measurement Model
The Key Is Enabling The OrganizationTo BuildThe Capability
Friday Five Monthly Lunch And Learn
Quarterly Summits
Ad-Hoc Knowledge
Bombs
Pulsed
Blogs News/Media
Internal Experts
TBD
Always On
iTunes U Program Recaps
Books/Editorial Conferences
On Demand
Geek Bar Digital Fitness Kit Program
Personalized Digital Fitness
Plans Digital Fitness Certification
Custom & Tailored
Digital FitnessAccelerator Kits
You Have To Think Horizontal
Mobile And Emerging Media
Digital Shopper Marketing
Social Media Social Media
Social Media Digital PR
Digital Insights
Digital Insights
Digital Insights
Digital Fitness Coach
Marketers...
Who Know Digital...
Who Love Social
Technology
Marketing Strategy
Execution
Unicorn!
Sometimes You Need To Think Inside Out
Speed Wins
15M Impressions Generated In 24 Hours From 1 Tweet
• 15M impressions = 16 % of the total impressions for all of F’13 to date
Insights------------Opinions
The Plan Your Signals
The Machines KPIs
Where Are They Finding It?
Do They Like The Packaging?
Do They Like The Product?
How Are They Using It?
No Limp Alongs
This Is Not About Spending More*
Measure Your Progress
Financial
Customer
Culture Personal
Building ADigitally Fit Culture@ ScaleIs Hard
This Is Iterative
This Is Like Training For A Marathon
But Running It At A Sprinter’s Pace
