Building a Digital Gameplan for Events
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This slide deck was presented at the European Meetings and Events Conference in Malaga, Spain on 1 March 2010. The Digital Gameplan is a strategic way of thinking about implementing technology in your events.
Transcript of Building a Digital Gameplan for Events
Building a Digital Game Plan
Presented by Samuel J. Smith
Wednesday, March 3, 2010
2Who is Sam Smith?
Wednesday, March 3, 2010
3Who is Sam Smith?
Wednesday, March 3, 2010
4Who is Sam Smith?
Wednesday, March 3, 2010
5Who is Sam Smith?
Wednesday, March 3, 2010
6Law of two feet
Wednesday, March 3, 2010
7THE WAY THAT WE
COMMUNICATECOLLABORATE & SHARE
IS CHANGING
Wednesday, March 3, 2010
8Wednesday, March 3, 2010
9Olden Days Today
Wednesday, March 3, 2010
9 Watch the News Read The News
Olden Days Today
Wednesday, March 3, 2010
9 Watch the News Read The News
Rate News Share the News Comment on News Upload Photos & Video Create The News
Olden Days Today
Wednesday, March 3, 2010
10
S O O N . Y O U R A T T E N D E E S W I L L D E M A N D SIMILAR EXPERIENCES F R O M Y O U R E V E N T S .
Wednesday, March 3, 2010
WORLDS ARE COLLIDING
FACE TO FACEMEETINGS
DIGITAL
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Wednesday, March 3, 2010
WORLDS ARE COLLIDING
FACE TO FACEMEETINGS
DIGITAL
OPPORTUNITY
12
Wednesday, March 3, 2010
FACE TO FACEMEETINGS
DIGITAL
OPPORTUNITY
Extend Meetings Include More People Increase Interaction Leverage New Formats
13
Wednesday, March 3, 2010
EXTEND MEETINGS14
Wednesday, March 3, 2010
EXTEND MEETINGS14
Wednesday, March 3, 2010
EXTEND MEETINGS
WEBINARS
WEBCASTSBLOGS
SOCIALNETWORKS
VIRTUALEVENTS
PRESSRELEASE
THANK YOUEMAIL
WHITEPAPER
CASE STUDY SALES MEETING VIDEO
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Wednesday, March 3, 2010
INCLUDE MORE PEOPLE15
Wednesday, March 3, 2010
INCLUDE MORE PEOPLE15
Wednesday, March 3, 2010
INCREASE INTERACTION16
Wednesday, March 3, 2010
INCREASE INTERACTION16
Wednesday, March 3, 2010
INCREASE INTERACTION16
Wednesday, March 3, 2010
INCREASE INTERACTION16
Wednesday, March 3, 2010
LEVERAGE NEW FORMATS
TELEPRESENCE
VIRTUAL
VIRTUAL WORLD
17
Wednesday, March 3, 2010
FACE TO FACEMEETINGS
DIGITAL
OPPORTUNITY
Extend Meetings Include More People Increase Interaction Leverage New Formats
18
Wednesday, March 3, 2010
19
SHORT DISCUSSION
1) HOW WOULD YOU RATE YOUR COMFORT LEVEL WITH DIGITAL TECHNOLOGY?
2) WHAT CONCERNS DO YOU HAVE ABOUT IMPLEMENTING DIGITAL TECHNOLOGY?
Wednesday, March 3, 2010
BUILDING A DIGITAL GAMEPLANTHREE STEP PROCESS
ESTABLISH OBJECTIVES ASSESS AUDIENCE MAP NEEDS TORESOURCES & TOOLS
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Wednesday, March 3, 2010
BUILDING A DIGITAL GAMEPLANTHREE STEP PROCESS
ESTABLISH OBJECTIVES ASSESS AUDIENCE MAP NEEDS TORESOURCES & TOOLS
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Wednesday, March 3, 2010
Source: @kellyagraham, Virtual Edge Summit 2010
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Wednesday, March 3, 2010
Source: @kellyagraham, Virtual Edge Summit 2010
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Wednesday, March 3, 2010
Source: @kellyagraham, Virtual Edge Summit 2010
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Wednesday, March 3, 2010
Source: @kellyagraham, Virtual Edge Summit 2010
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Wednesday, March 3, 2010
Source: @kellyagraham, Virtual Edge Summit 2010
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Wednesday, March 3, 2010
Source: @kellyagraham, Virtual Edge Summit 2010
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Wednesday, March 3, 2010
BUILDING A DIGITAL GAMEPLANTHREE STEP PROCESS
ESTABLISH OBJECTIVES ASSESS AUDIENCE MAP NEEDS TORESOURCES & TOOLS
25
Wednesday, March 3, 2010
GROUNDSWELLSOCIAL TECHNOGRAPH LADDER
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Wednesday, March 3, 2010
Source: @kellyagraham, Virtual Edge Summit 2010
CISCOAUDIENCE TECHNOGRAPHS
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Wednesday, March 3, 2010
TOOLS OF ENGAGEMENTHOW WILL ATTENDEES CONNECT?
PURPOSE BUILT DEVICES MOBILE PHONES LAPTOP, KIOSKS & OTHER DEVICES
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Wednesday, March 3, 2010
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ATTENDEES
COULDNT ORDIDNT ATTEND
DONT KNOW YOU
GREATER EVENT COMMUNITYHOW WILL YOU REACH THEM?
Wednesday, March 3, 2010
SHARABLE CONTENTHOW WILL YOU SPREAD CONTENT?
PRESENTATIONWHITE PAPER
VIDEOCASE STUDY
TRENDSCHALLENGESDISCUSSION
KEY SUMMARY
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Wednesday, March 3, 2010
1. Face-2-Face
SHARABLE CONTENTHOW WILL YOU SPREAD CONTENT?
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Wednesday, March 3, 2010
1. Face-2-Face
2. Virtual Element
SHARABLE CONTENTHOW WILL YOU SPREAD CONTENT?
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Wednesday, March 3, 2010
1. Face-2-Face
2. Virtual Element
3. Twitter
SHARABLE CONTENTHOW WILL YOU SPREAD CONTENT?
33
Wednesday, March 3, 2010
BUILDING A DIGITAL GAMEPLANTHREE STEP PROCESS
ESTABLISH OBJECTIVES ASSESS AUDIENCE MAP NEEDS TORESOURCES & TOOLS
34
Wednesday, March 3, 2010
MAPPING NEEDS TO TECHWHERE CAN DIGITAL TECH HELP?
Source: @samueljsmith
How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion
Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session?
When do I want to use Digital Technology?
> When during Event Lifecycle? Before / During / After / During (but Virtual)
> If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other
Event Parameters:
What Privacy Level is this Event? Public / Private / Semi-Private
What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites?
What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above
Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology
35
Wednesday, March 3, 2010
MAPPING NEEDS TO TECHWHERE CAN DIGITAL TECH HELP?
Source: @samueljsmith
How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion
Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session?
When do I want to use Digital Technology?
> When during Event Lifecycle? Before / During / After / During (but Virtual)
> If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other
Event Parameters:
What Privacy Level is this Event? Public / Private / Semi-Private
What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites?
What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above
Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology
35
Wednesday, March 3, 2010
MAPPING NEEDS TO TECHWHERE CAN DIGITAL TECH HELP?
Source: @samueljsmith
How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion
Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session?
When do I want to use Digital Technology?
> When during Event Lifecycle? Before / During / After / During (but Virtual)
> If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other
Event Parameters:
What Privacy Level is this Event? Public / Private / Semi-Private
What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites?
What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above
Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology
36
Wednesday, March 3, 2010
MAPPING NEEDS TO TECHWHERE CAN DIGITAL TECH HELP?
Source: @samueljsmith
How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion
Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session?
When do I want to use Digital Technology?
> When during Event Lifecycle? Before / During / After / During (
