Building a Digital Gameplan for Events

Click here to load reader

  • date post

    14-Sep-2014
  • Category

    Technology

  • view

    10
  • download

    0

Embed Size (px)

description

This slide deck was presented at the European Meetings and Events Conference in Malaga, Spain on 1 March 2010. The Digital Gameplan is a strategic way of thinking about implementing technology in your events.

Transcript of Building a Digital Gameplan for Events

  • Building a Digital Game Plan

    Presented by Samuel J. Smith

    Wednesday, March 3, 2010

  • 2Who is Sam Smith?

    Wednesday, March 3, 2010

  • 3Who is Sam Smith?

    Wednesday, March 3, 2010

  • 4Who is Sam Smith?

    Wednesday, March 3, 2010

  • 5Who is Sam Smith?

    Wednesday, March 3, 2010

  • 6Law of two feet

    Wednesday, March 3, 2010

  • 7THE WAY THAT WE

    COMMUNICATECOLLABORATE & SHARE

    IS CHANGING

    Wednesday, March 3, 2010

  • 8Wednesday, March 3, 2010

  • 9Olden Days Today

    Wednesday, March 3, 2010

  • 9 Watch the News Read The News

    Olden Days Today

    Wednesday, March 3, 2010

  • 9 Watch the News Read The News

    Rate News Share the News Comment on News Upload Photos & Video Create The News

    Olden Days Today

    Wednesday, March 3, 2010

  • 10

    S O O N . Y O U R A T T E N D E E S W I L L D E M A N D SIMILAR EXPERIENCES F R O M Y O U R E V E N T S .

    Wednesday, March 3, 2010

  • WORLDS ARE COLLIDING

    FACE TO FACEMEETINGS

    DIGITAL

    11

    Wednesday, March 3, 2010

  • WORLDS ARE COLLIDING

    FACE TO FACEMEETINGS

    DIGITAL

    OPPORTUNITY

    12

    Wednesday, March 3, 2010

  • FACE TO FACEMEETINGS

    DIGITAL

    OPPORTUNITY

    Extend Meetings Include More People Increase Interaction Leverage New Formats

    13

    Wednesday, March 3, 2010

  • EXTEND MEETINGS14

    Wednesday, March 3, 2010

  • EXTEND MEETINGS14

    Wednesday, March 3, 2010

  • EXTEND MEETINGS

    WEBINARS

    WEBCASTSBLOGS

    SOCIALNETWORKS

    VIRTUALEVENTS

    PRESSRELEASE

    THANK YOUEMAIL

    WHITEPAPER

    CASE STUDY SALES MEETING VIDEO

    14

    Wednesday, March 3, 2010

  • INCLUDE MORE PEOPLE15

    Wednesday, March 3, 2010

  • INCLUDE MORE PEOPLE15

    Wednesday, March 3, 2010

  • INCREASE INTERACTION16

    Wednesday, March 3, 2010

  • INCREASE INTERACTION16

    Wednesday, March 3, 2010

  • INCREASE INTERACTION16

    Wednesday, March 3, 2010

  • INCREASE INTERACTION16

    Wednesday, March 3, 2010

  • LEVERAGE NEW FORMATS

    TELEPRESENCE

    VIRTUAL

    VIRTUAL WORLD

    17

    Wednesday, March 3, 2010

  • FACE TO FACEMEETINGS

    DIGITAL

    OPPORTUNITY

    Extend Meetings Include More People Increase Interaction Leverage New Formats

    18

    Wednesday, March 3, 2010

  • 19

    SHORT DISCUSSION

    1) HOW WOULD YOU RATE YOUR COMFORT LEVEL WITH DIGITAL TECHNOLOGY?

    2) WHAT CONCERNS DO YOU HAVE ABOUT IMPLEMENTING DIGITAL TECHNOLOGY?

    Wednesday, March 3, 2010

  • BUILDING A DIGITAL GAMEPLANTHREE STEP PROCESS

    ESTABLISH OBJECTIVES ASSESS AUDIENCE MAP NEEDS TORESOURCES & TOOLS

    20

    Wednesday, March 3, 2010

  • BUILDING A DIGITAL GAMEPLANTHREE STEP PROCESS

    ESTABLISH OBJECTIVES ASSESS AUDIENCE MAP NEEDS TORESOURCES & TOOLS

    21

    Wednesday, March 3, 2010

  • Source: @kellyagraham, Virtual Edge Summit 2010

    22

    Wednesday, March 3, 2010

  • Source: @kellyagraham, Virtual Edge Summit 2010

    22

    Wednesday, March 3, 2010

  • Source: @kellyagraham, Virtual Edge Summit 2010

    23

    Wednesday, March 3, 2010

  • Source: @kellyagraham, Virtual Edge Summit 2010

    23

    Wednesday, March 3, 2010

  • Source: @kellyagraham, Virtual Edge Summit 2010

    24

    Wednesday, March 3, 2010

  • Source: @kellyagraham, Virtual Edge Summit 2010

    24

    Wednesday, March 3, 2010

  • BUILDING A DIGITAL GAMEPLANTHREE STEP PROCESS

    ESTABLISH OBJECTIVES ASSESS AUDIENCE MAP NEEDS TORESOURCES & TOOLS

    25

    Wednesday, March 3, 2010

  • GROUNDSWELLSOCIAL TECHNOGRAPH LADDER

    26

    Wednesday, March 3, 2010

  • Source: @kellyagraham, Virtual Edge Summit 2010

    CISCOAUDIENCE TECHNOGRAPHS

    27

    Wednesday, March 3, 2010

  • TOOLS OF ENGAGEMENTHOW WILL ATTENDEES CONNECT?

    PURPOSE BUILT DEVICES MOBILE PHONES LAPTOP, KIOSKS & OTHER DEVICES

    28

    Wednesday, March 3, 2010

  • 29

    ATTENDEES

    COULDNT ORDIDNT ATTEND

    DONT KNOW YOU

    GREATER EVENT COMMUNITYHOW WILL YOU REACH THEM?

    Wednesday, March 3, 2010

  • SHARABLE CONTENTHOW WILL YOU SPREAD CONTENT?

    PRESENTATIONWHITE PAPER

    VIDEOCASE STUDY

    TRENDSCHALLENGESDISCUSSION

    KEY SUMMARY

    30

    Wednesday, March 3, 2010

  • 1. Face-2-Face

    SHARABLE CONTENTHOW WILL YOU SPREAD CONTENT?

    31

    Wednesday, March 3, 2010

  • 1. Face-2-Face

    2. Virtual Element

    SHARABLE CONTENTHOW WILL YOU SPREAD CONTENT?

    32

    Wednesday, March 3, 2010

  • 1. Face-2-Face

    2. Virtual Element

    3. Twitter

    SHARABLE CONTENTHOW WILL YOU SPREAD CONTENT?

    33

    Wednesday, March 3, 2010

  • BUILDING A DIGITAL GAMEPLANTHREE STEP PROCESS

    ESTABLISH OBJECTIVES ASSESS AUDIENCE MAP NEEDS TORESOURCES & TOOLS

    34

    Wednesday, March 3, 2010

  • MAPPING NEEDS TO TECHWHERE CAN DIGITAL TECH HELP?

    Source: @samueljsmith

    How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion

    Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session?

    When do I want to use Digital Technology?

    > When during Event Lifecycle? Before / During / After / During (but Virtual)

    > If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other

    Event Parameters:

    What Privacy Level is this Event? Public / Private / Semi-Private

    What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites?

    What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above

    Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology

    35

    Wednesday, March 3, 2010

  • MAPPING NEEDS TO TECHWHERE CAN DIGITAL TECH HELP?

    Source: @samueljsmith

    How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion

    Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session?

    When do I want to use Digital Technology?

    > When during Event Lifecycle? Before / During / After / During (but Virtual)

    > If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other

    Event Parameters:

    What Privacy Level is this Event? Public / Private / Semi-Private

    What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites?

    What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above

    Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology

    35

    Wednesday, March 3, 2010

  • MAPPING NEEDS TO TECHWHERE CAN DIGITAL TECH HELP?

    Source: @samueljsmith

    How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion

    Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session?

    When do I want to use Digital Technology?

    > When during Event Lifecycle? Before / During / After / During (but Virtual)

    > If During the event - when Plenary Session / Coffee Break / Lunch / Specific Session / Dinner / Other

    Event Parameters:

    What Privacy Level is this Event? Public / Private / Semi-Private

    What constraints do I need to work around? Corporate Intranet? Venue Wifi? Multiple Sites?

    What resources are at my disposal? Event Staff / IT Staff / Production Company / Financial Budget / All of the Above

    Which tools are available to me? Social Media Tools / Crowdsourcing Applications / iphone applications / Virtual Events Technology / Communication Systems / Collaboration Technology

    36

    Wednesday, March 3, 2010

  • MAPPING NEEDS TO TECHWHERE CAN DIGITAL TECH HELP?

    Source: @samueljsmith

    How do I want Digital Technology to help my event? Content Delivery / Networking & Community Building / Learning / Interaction & Collaboration / User Generated Content / Administrative Updates or Notes / Communication / Promotion

    Which Attendee segment is the target? Sponsors? Exhibitors? Speakers? Standard Attendees? Virtual Attendees? Members? Non Members? Other? Attendees in a specific session?

    When do I want to use Digital Technology?

    > When during Event Lifecycle? Before / During / After / During (