Building a Creative and Compelling Brand Voice on Social Media
16
Building a Creative and Compelling Brand Voice on Social Media by Erica McGillivray @emcgillivray
-
Upload
erica-mcgillivray -
Category
Marketing
-
view
411 -
download
2
Transcript of Building a Creative and Compelling Brand Voice on Social Media
Building a Creative and Compelling Brand Voice on
Social Media b y E r i c a M c G i l l i v r a y @ e m c g i l l i v r a y
What does "creative" and "compelling" mean?
@emcgillivray
@emcgillivray
5 Tips: How can we do this?
@emcgillivray
1
@emcgillivray
Find brand voice, style guides, and history
New York City Transit Authority
@emcgillivray
Create a persona 2
Netflix’s Jessica Jones
3 Try different content on different channels
Taco Time NW
@emcgillivray
4 Do what your competitors aren't doing
@emcgillivray
5 Don't ask for permission Badlands National Park
@emcgillivray
Creative and compelling means taking risks
Brand equity
Your community Your career
Your soul
Now that’s rewarding!
