Building a Content site using SharePoint Server 2013 Web Content Management: Start to Finish by...

www.AndrewConnell.com

@AndrewConnell

Building a Content Site using SharePoint Server 2013 Web

Content Management: Start to Finish

Andrew Connell

MVP, SharePoint Server

Andrew Connellwww.AndrewConnell.com [email protected]

@andrewconnell

Independent Consultant, Developer, Speaker, Instructor

Hands-On SharePoint Training Critical Path Training - www.CriticalPathTraining.com

On-Demand SharePoint TrainingPluralsight – www.Pluralsight.com

http://www.andrewconnell.com/

mailto:[email protected]

http://www.criticalpathtraining.com/

http://www.pluralsight.com/


@AndrewConnell

Agenda

SharePoint 2013 WCM Platform Improvements Managing Content, Navigation and Authoring Search Engine Optimization Cross Site Publishing - Content Reuse Content Catalogs & Topic Pages Branding Sites Design Manager Usage Analytics Multilingual


@AndrewConnell

WCM Platform Improvements

SharePoint 2013 unifies SharePoint 2010 platformsFAST Search Server 2010 for Internet SitesSharePoint Server 2010 for Internet Sites

WCM as a Search-Based ApplicationUse traditional “authored content” (SharePoint 2010)Consume & integrate indexed content into

Publishing sites Leverage the new SharePoint App Model to inject common

applications


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SharePoint 2013 WCM Pillars

Engaging Experiences•Easier to implement custom brand•Easier to implement mobile experience•Taxonomies•Clean URLs

Comprehensive Content Management•Authoring•Content Lifecycle•Multilingual improvements •SEO•Item Catalogs•Content Reuse

Dynamic Content•Automatic topic pages•Relevance•Recommendations

Fast to Market•Web Designers•Developers

Your Content + Best of Web•Content Authoring•Content Reuse•Content Crawl•Catalogs


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SharePoint 2013 Content Model

Share

d M

eta

data Authored Content

Item Catalog Item CatalogReusable Content

External Content

Catalog Item Page

Topic / Catalog Page

Indexed Content Federated Content


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Taxonomy in SharePoint 2013

Metadata & Taxonomies in Publishing SitesIntroduced in SharePoint Server 2010SharePoint 2013 – Building & delivering on SP2010

Improvements & Additions:Added concept of “intended use”New management pages (so Term Store Manager

isn’t req.)UI for management of custom properties on terms


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Site Navigation & Topic Pages

Navigation based on taxonomyEnables clean URLs Enables multilingual URLs

Allows for easy reorganization of content by modifying the term set

Automatic generation of term-driven page“Home page” for a term » contains search

results for a termTemplate can be customized by

designers & developers


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Managed Navigation

Drive your navigation andURLs based on Term Store hierarchies

Clean URLs for actual end usershttp://www.contoso.com/careers http://www.contoso.com/aboutus

Define settings for navigation in Term Store Manager

Provides also dynamic topic pages capability for minimizing amount of physical pages for catalog type sites

http://www.contoso.com/careers

http://www.contoso.com/aboutus


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Structured Content &Managed Navigation


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Search Engine Optimization Improvements

SharePoint 2010 SharePoint 2013

Clean URLs http://contoso.com/Pages/cars.aspx

http://contoso.com/cars

Home Page Redirects

HTTP 302 HTTP 301

Country code top-level domains

http://www.contoso.com/ en-us/Pages/cars.aspxhttp://www.contoso.com/ es-es/Pages/cars.aspx

http://www.contoso.com/carshttp://www.contoso.es/cars

XML Sitemaps Auto generated & referenced in robots.txt

SEO Properties <title> & <h1> must be identical

Browser titleMeta descriptionMeta keywords

Webmaster Tool Integration

Assists with ownership verification

http://www.contoso.com/Pages/cars.aspx

http://www.contoso.com/Pages/cars.aspx

http://www.contoso.com/cars

http://www.contoso.com/en-us/Pages/cars.aspx

http://www.contoso.com/en-us/Pages/cars.aspx

http://www.contoso.com/es-es/Pages/cars.aspx




http://www.contoso.com/cars

http://www.contoso.es/cars


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Cross Site Publishing & Catalogs

New list functional characteristic: CatalogFlagged in search for pre-defined search queriesEnables content to be “published” across

site collectionsFacilitates real content reuseContent surfaced throughout site collections via Content

by Search Web Part (CBS)


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Content by Search Web Part

Similar to Content by Query Web PartExposes results as JSON on pageCustomize search results rending

Easier to customize than CBQ stylesClient-side solution using returned results as JSONServer side via custom Display Templates

Content is only editable at the source, not in different presentations (presentation = search results)


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AudioCamerasComputersHome appliancesPhonesTV and video

TERM STORE NAVIGATION TAXONOMY

Search

Product Catalog

Filter query byCATEGORY: COMPUTERS

Friendly URLhttp://contoso.com/computers

Use pagemaincategory.aspx

CONTENT SEARCH WEB PART

Navigation, Search and Topic Pages


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Content Catalogs, Topic Pages & Content By Search


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Image Renditions

Image transformation on demandThumbnails are actual thumbnailsConsistency sized imagesCropping for targetting areas

of pictures


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Implementing Custom Branding

Empowering Web DesignersCompletely revamped CSS classesMinimizing ramp up time

Develop SharePoint 2013 sites in any Web design toolExpression Web, Adobe Dreamweaver, Notepad, etc…

New “Design Manager” tool makes it easier to implement custom branded sites


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Design Manager: Implementing a Custom Brand

Wizard-like experienceStep-by-step Approach:

Upload design assets (HTML, CSS, images, etc.)Create master pagesCreate page layouts

Server preview of current state of designWizard like tool helps add SharePoint components

Content placeholders


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Snippet Manager: Adding SharePoint Components

Design Manager shows real-time preview of componentsRibbon helps adding necessary componentsGenerates HTML snippet that can be used in any Web

design editorWeb design tools only render HTML; ASP.NET &

SharePoint markup ignoredSharePoint ignores HTML; renders ASP.NET & SharePoint

markup


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Adding SharePoint Components

Andrew Connell

update


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Optimizing for Mobile Devices

Define “channels” for one or more devicesAssign alternate master page per channelSelectively include/exclude portions of page layout per

channelPreview the designs while authoring content


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Design Manager


@AndrewConnell

Summary

SharePoint 2013 WCM Platform Improvements Managing Content, Navigation and Authoring Search Engine Optimization Cross Site Publishing - Content Reuse Catalogs & Topic Pages Branding Sites Design Manager Usage Analytics Multilingual


@AndrewConnell

Questions? Want to Learn More?

SharePoint Courses for Everyone SharePoint 2007, 2010 & 2013 Developers, Administrators & End Users

Get Training How You Like it Hands-On (classroom with hands-on

labs) Online (live webcast with take-away labs)

Private Classes Available for Large Groups

SharePoint Courses for Everyone SharePoint 2007, 2010 & 2013 Developers, Administrators & End Users

Individual, Small Business & Enterprise Plans Monthly or Annual Subscriptions Watch Online & Offline

Subscribers Have Access to Entire Catalog

www.CriticalPathTraining.com

Hands-On & Virtual Training

www.Pluralsight.com

On-Demand Training

[email protected]



http://www.pluralsight.com/

Building a Content site using SharePoint Server 2013 Web Content Management: Start to Finish by...

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