Building a Brand Strategy for Success...5 Strategies for Creating a Powerful Brand 1. Understand...
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Transcript of Building a Brand Strategy for Success...5 Strategies for Creating a Powerful Brand 1. Understand...
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Building a Brand Strategy for SuccessPresentation by: Leslie Freytag
O F T H E F R E Y T A G G R O U P
N o v e m b e r 1 5 , 2 0 1 6
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A Blast From the Past
F R E Y T A G G R O U P 2
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A Few Powerhouse Brands
F R E Y T A G G R O U P 3
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It all begins with the Product
What is a brand?
The Golden Circle
5 Strategies for Creating a
Powerful Brand
How It All Comes Together
F R E Y T A G G R O U P 4
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It All Begins With Product
F R E Y T A G G R O U P 5
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The butter LONDON Example
Exceptional, highly pigmented fashion nail lacquer colors
Pioneered carcinogen -free lacquers color without compromise
Trends long wearing, rich color
Tested to expand
F R E Y T A G G R O U P 6
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Nail Lacquer
Superb, vibrant, unexpected color
3 Free Carcinogen Free
Lasting formula that is easy to apply
Leading the trends in bespoke colors
Tailored Trio for best results to create
your own bespoke look
Color Cosmetics
Superb, vibrant, unexpected color
Free of parabens and phthalates
Lasting formulas that are a breeze to apply no brushes needed
Leading the trends in colors and textures
Buildable color that is designed to be worn together or separately to create your own bespoke look
F R E Y T A G G R O U P 7
The Expansion
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What is a Brand?
F R E Y T A G G R O U P 8
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F R E Y T A G G R O U P 9
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The Golden CircleB y S i m o n S i n e k
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The Golden Circle
F R E Y T A G G R O U P 11
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The Golden Circle
F R E Y T A G G R O U P 12
WHATEvery organization on the planet
knows WHAT they do. These are
products they sell or the services
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The Golden Circle
F R E Y T A G G R O U P 13
WHATEvery organization on the planet
knows WHAT they do. These are
products they sell or the services
HOWSome organizations know HOW
they do it. These are the things
that make them special or set them
apart from their competition.
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The Golden Circle
F R E Y T A G G R O U P 14
WHATEvery organization on the planet
knows WHAT they do. These are
products they sell or the services
HOWSome organizations know HOW
they do it. These are the things
that make them special or set them
apart from their competition.
WHYVery few organizations know WHY
they do what they do. WHY is
not about making money s
a result. WHY is a purpose, cause
s the very reason your
organization exists.
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The Golden Circle
F R E Y T A G G R O U P 15
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The Golden Circle
F R E Y T A G G R O U P 16
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5 Strategies for Creating a Powerful Brand
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1. Understand Your WHY
F R E Y T A G G R O U P 18
WHY
HOW
WHAT
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2. Develop a Uniform Platform
The Tangible Elements
Logo
Brand Messaging
Packaging
Integrate
Always Consistent
F R E Y T A G G R O U P 19
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Begin with a Mood Board
F R E Y T A G G R O U P 20
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Update Your Logo
F R E Y T A G G R O U P 21
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Develop a Brand Guide
Positioning
Logo
Color Palette
Typefaces
Iconography
Photography
Branded Design Examples
Business Cabinet
Social Media Branding
F R E Y T A G G R O U P 22
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3. Connect with Your Consumer on an Emotional Level
F R E Y T A G G R O U P 23
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4. Engage Your Employees as Brand Ambassadors
F R E Y T A G G R O U P 24
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5. Cultivate Loyalty
F R E Y T A G G R O U P 25
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How It All Comes Together
F R E Y T A G G R O U P 26
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Brands that Forged the Way in Produce + 100 years!
F R E Y T A G G R O U P 27
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Brands Making Their Way
F R E Y T A G G R O U P 28
