Case Study:

BuildDirect

2 | Offerpop | © 2015

The results from our ‘Shop by Inspiration’ experience prove that by opening up a world of possibilities and inspiration for our customers, we facilitate a richer shopping experience.

Tyrell Mara,Communications & Engagement Specialist, BuildDirect

Industry: Retail

Use Case: Visual Commerce

Key Channels:

Quick LookAbout BuildDirectBuildDirect is a technology company building a simpler, trusted and more efficient home improvement industry, headquartered in Vancouver, BC, Canada and founded in 1999. BuildDirect strives to open a world of possibilities where anyone can engage in solving their home improvement or building needs from home owners, product manufacturers, designers and trades & shippers through the exchange of ideas, products or services.

Solution

At BuildDirect, we know our customers love being inspired by great room scenes and styles from headline designers to fellow customers who have bought and installed BuildDirect products. These room scenes start the conversation of ‘what’s possible’ at the same time providing credibility to the quality of the BuildDirect brand.

Enhance digital engagement strategy through inspiration experience

Increase on site engagement & conversion to free sample order

Provide credibility to the BuildDirect brand

Goals

Website

Pinterest post for BuildDirect’s ‘Shop by Inspiration’ experience

Case Study: BuildDirect

3 | Offerpop | © 2015

We leveraged the Offerpop platform to create a proof of concept test called ‘Shop by Inspiration’ which featured real customer room scenes highlighting a variety of BuildDirect products in a number of different rooms around the home. To extend our reach, we included a universal touch point by placing a standout button in the header navigation of our website bringing visitors directly to the experience.

Once in the gallery, we wanted to make it

easy for our customers to explore. We used

large stationary Featured Units, branded

items that you can add into your collection

gallery, to create an organized view of each

product category. Strong imagery helped

immerse visitors in the experience. This

informed our page layout as we utilized

a streamlined, simple format with color-

coded bars to direct user experience and

flow. Overall, we achieved an authentic,

inspirational feel and allowed for visitors to

easily engage with our brand and product.

Along with showcasing the product displayed in the room scene, we also wanted to provide customers with a variety of options to accommodate price point and style. To achieve this, we introduced the ‘Comparable Products’ and ‘Get the Look for Less’ features, which included additional comparable products for visitors to browse and shop.

Strong imagery helped immerse visitors in the experience.

Standout button linked to gallery

The ‘Shop byInspiration’ gallery

The mobileexperience for ‘Comparable Products’

Case Study: BuildDirect

4 | Offerpop | © 2015

We know our customers love to sample the products they are considering, so with each ‘Shop by Inspiration’ scene we created a customized free sample package, including the featured product and all recommended products.

“Understand the pain points of your customer’s journey and build experiences that create a path through these friction points and roadblocks. Appeal to the largest audience possible by including multiple options for style and price point to account for different aesthetic tastes and budgets.”

Elizabeth WoffCommunications Coordinator, BuildDirect

Quick Tip

These packages, which we ship overnight direct to the customer’s doorstep, are one of the key milestones of a customer’s purchasing journey.

You have to know who your users are and what they’re looking for.

Sample the Look

Sample all 3 products — free!

Case Study: BuildDirect

5 | Offerpop | © 2015

215%

moreLIKELY TO PLACEA SAMPLE ORDER

Those Visitorswho regularlyengaged with

the gallery were:

Visitors who explored the ‘Shop By Inspiration’ experience were significantly more engaged on our site when compared

to non ‘Shop By Inspiration’ visitors.

Results

37%69% 67%

MORE TIME SPENT ON SITE

MORE PAGES VISITED

LOWER BOUNCE RATE

Case Study: BuildDirect

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offerpop.com | 646.380.4609 360 Park Avenue South, 20th FloorNew York, NY 10010

Offerpop is an engagement marketing software-as-a-service platform transforming how global brands engage and convert today’s mobile and social consumers. Leading enterprises and agencies use Offerpop’s integrated platform to power engagement experiences across marketing channels, manage user-generated content everywhere, and improve marketing activation with rich consumer profiles harnessing behavioral and affinity data. The company is headquartered in New York City, with offices in London, San Francisco and Portland.

©2015 Offerpop, Inc.