Build your professional identity on LinkedIn
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Transcript of Build your professional identity on LinkedIn
Agenda
Build your professional recruiter brand
Enhance your online reputation using LinkedIn
Help strengthen your company’s overall talent brand presence
Marketing experts will generally answer along the lines of "a brand is your image". But a brand is more than just your image. It also includes your customers‘ experience and the
expectation you set when doing business with others. In short, it is a promise.
– Scott Spanbauer
What is a Brand?
6: Get Recommended
My experience
as a candidate
was unlike any
other - she
helped me find
my dream job! He was always
professional,
managed
expectations
and delivered
huge value to
our business
A wonderful
representative and
true ambassador
of our talent brand!
Treats my open
positions as an
opportunity to
bring strategy and
data to the table
Great to work
with – brings
energy to our
team every day
Think in Thirds
1/3:
Job Opportunities
1/3:
Company News and
Talent Brand Stories
1/3:
Industry News and
Personal Interests
How Often Should I Share?
FREQUENTLY!
Most engagement will happen within the first 48 hours
An update every couple of days will maximize engagement
2-3 updates per week per audience
Share during our high-traffic times: 9am & Noon
Dove into the key areas of a profile to enhance your professional recruiter brand
Gave examples of how you can show off your company’s talent brand through your own profile
Showcased how status updates build your reputation and your company talent brand including best practices for sharing
Evangelize the message - turn your company into a team of talent brand ambassadors
In Conclusion