Build Your Marketing Plan Part 1 - The Brand Promise
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For Small Businesses
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RelationshipsThoughts….Feelings
Shortcuts
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• THE PROCESS– Develop a Brand Promise– Build a Signature
Branding
Your Shortcut
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Flickr photo by amelungc
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I. VALUES
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1. Creativity
I. VALUES
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1. Creativity2. Fanatical attention to consistency and detail
I. VALUES
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1. Creativity2. Fanatical attention to consistency and detail
3. Preservation of ________ Magic
I. VALUES
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1. Creativity2. Fanatical attention to consistency and detail
3. Preservation of ________ Magic
I. VALUES
Write your top three values now.
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II. MISSION
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Center of Focus
II. MISSION
“To solve unsolved problems innovatively”
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Center of Focus
II. MISSION
“To solve unsolved problems innovatively”
Write a mission statement now.
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III. VISION
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III. VISION
“To be the global leader in nourishing people”
PROMISE SPOTTER
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III. VISION
“To be the global leader in nourishing people”
PROMISE SPOTTER
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IV. THE PROMISE
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IV. THE PROMISE
“Safety”
Be True – Be Bold
“To anticipate your needs”
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IV. THE PROMISE
“Safety”
Be True – Be Bold
“To anticipate your needs”
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IV. THE PROMISE
“Safety”
Be True – Be Bold
“To anticipate your needs”
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IV. THE PROMISE
“Safety”
Be True – Be Bold
“To anticipate your needs”
Write your brand promise now.
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For Small Businesses
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