BUILD YOUR DANCE STUDIO BUSINESS WITH INSTAGRAM · WHAT YOU’RE GOING TO LEARN • Promote your...
Transcript of BUILD YOUR DANCE STUDIO BUSINESS WITH INSTAGRAM · WHAT YOU’RE GOING TO LEARN • Promote your...
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BUILD YOUR DANCE STUDIO BUSINESS WITH INSTAGRAM
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MEET JILL TIRONE• Jill is the website manager and featured
contributor to DanceStudioOwner.com. She is also a contributor to Dance Teacher Magazine and Dance Retailer News. She regularly teaches and presents business seminars at the Dance Teacher Summit.
• Jill is a dedicated wife and a mom of two incredible girls. She is committed to sharing her passion for dance and marketing and helping dance studio owners thrive.
• Follow her on Instagram & Twitter: @jilltirone
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MEET BECCA MOORE & DANI ROSENBERG• Co-Owners of Rhythm Dance Center in
Marietta, Georgia • Since opening they have expanded multiple
times, built their own building, added additional locations.
• Started with about 150 students and now have over 1000!
• Known for their creative and fun approach to dance
• Love building relationships with amazing young dancers and working with inspiring people!
• @rhythmdancecenter
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WHY YOU SHOULD BE ON INSTAGRAM
• It’s quick and it’s all about mobile! • Best engagement rates on social media • Shows your studio’s personality and culture • Can generate content for other platforms, i.e., Pinterest boards
• It’s where the kids (and moms) are • Not going away any time soon • Community development • It’s FUN!
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WHAT YOU’RE GOING TO LEARN
• Promote your dance studio with quality content, including photos, captions and videos
• Connect with your audience by showcasing your studio’s unique culture
• Optimize your studio bio to increase traffic to your website
• Increase exposure in your community with a targeted hashtag strategy
• Save yourself and your staff time by using apps to edit and post photos
• Plus you will get new ideas and examples from our studio owner expert panelists Becca & Dani owners of Rhythm Dance Center on ways they use Instagram and how you can too!
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SETTING UP YOUR BIO
• Profile Photo • Name & Username • Bio Description • URL • Public Profile
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PROMOTING WITH QUALITY CONTENT
• Services & Products • Classes, dance companies, logo & dancewear
• Behind The Scenes • Classes, rehearsals, sneak peeks, activities, community events
• Messages • Due dates & reminders, schedules, quotes, inspiration
• Offers, Promotions, and Contests
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CREATING QUALITY VIDEOS• Instagram videos are only 15 seconds long
• Pick a great cover photo for the feed
• Create new videos for exclusive use on Instagram
• Repurpose your existing video content
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CAPTIONS THAT CONVERT• Tell a story and and
take your photo/video story further
• Ask a question • Not too short, not
too long • Tag and give credit,
but don’t let the tags overwhelm the caption space
• Use a call to action and tell your viewers exactly what to do • Point to the link in your bio
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HASHTAGGING STRATEGIES THAT WORK
• Increases the reach of your posts • Helps your target audience find you • Create a custom hashtags for your studio • Recital Hashtags • Logowear (#RhythmFlair)
• Use industry related hashtags • Use 5-7 hashtags per post • Avoid highjacking hashtags
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GEOTAGGING… A MUST FOR STUDIOS!• Find images users have geotagged while
at your studio or event (conventions, performances) • Gives you the ability to comment and like the images • See if you’re receiving positive or negative feedback
• Helps people find you by geotagging pictures with your studio’s location
• Showcase your events • Attendance at competitions & classes • Performances • Studio events like open houses, special classes, etc.
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HOW TO GEOTAG
• When you take a photo, the coordinates of where you were are attached to that photo. When you tell Instagram to publicize the location, you can tag your photo with the location where you are.
• Must choose the “Add to Photo Map” during the upload process.
• To post after you’ve left the location: • Turn on geotagging in your camera app and the name of location
shows in your camera roll • When you post using the geotag feature, you'll see location of
where the photo was taken — not where you currently are. • To see nearby locations of where you are at the moment, tap on
the white arrow in the upper left corner to reset the location to where you are now.
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INSTAGRAM ADS
• Available to smaller brands and perfect for dance studios
• Operates through the Facebook Ads Manager
• Allows you to reach your ideal audience with targeting
• Carousel (multiple image) ads • Clickable buttons such as Learn More and Sign Up
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INSTAGRAM TOOLBOX• Hashtags
• Tagboard • Hashtagify.me • Instag
• Photo Editing & Branding • Canva • Wordswag • Photofy • Typorama • iWatermark
• Reposting & Credit • Repost • Regram.me • Hootsuite
• Analytics • Iconosquare
• iMovie • Magisto • Rhonna Collage
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INSTAGRAM TOOLBOX CONTINUED
• Scheduling • Latergram.me • Hootsuite
• Collages • PicStitch • Layout from Instagram • Diptic • Photo Grid • Rhonna Collage
• Timelapse • Hyperlapse for Instagram
• Multiple Photo Grids • Giant Square • Banner Pic
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WHAT’S NEXT
• Follow Us! @dancestudioowner • Post your questions, comments and success stories on the discussion forum
• Have fun!