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Webinar, recruitment firms Build your brand, grow your business June 24, 2015

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Today’s  Agenda

Strategy – Build, Engage, Recruit

Tactical – Tips and Tricks for Free Stuff on LinkedIn

Next Steps & Q&A

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How People Engage with your Agency

People researching your employees per month

People researching your company per month

People currently following your company

Website, organic traffic InMails Telephone calls Emails Meetings

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Building ‘followers’ will

fuel your success

Members are 61% more likely to share information as a result of following your company

61%

100%

Followers are 100% more likely to respond to an InMail

79% of members are interested in job opportunities from companies they are following 79%

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“I  DON'T  want  marketing  spam,  I  do want news stories, product

reviews, people I know leaving or starting  there.”

“I  want  to  know  when  a  company launches a new

product. I want any financial announcements

from  a  company.”

Question:  “In your own words, please describe the kinds of company updates  that  you  would  be  most  interested  in  receiving.”

“Updates  that  include  large  strategic  &  people  shifts  in  the company. New product launches, discoveries of new

technologies / partners with technologies. Large, unexpected financial changes. High profile talks by key

leaders,  i.e.  CEO,  President,  CFO,  CMO's  etc.”

“I  like  to  stay  in  touch  with the industry. New tips, tricks, and people

moving  around.”

Source: Survey of 320 active LinkedIn members in the US and Canada (fielded 10/3/2011)

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ENGAGE

Generate more leads with 3 simple steps:

Your followers & your brand

Nurture your target audiences

Do what you do best

Build Engage Recruit

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Your LinkedIn journey

RECRUIT ENGAGE BUILD

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Career Pages

Grow your followers organically on LinkedIn.com

LinkedIn Homepage Company Pages

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Company Overview Page

Your firm’s  brand: 9Add a logo and banner image

9Fill in the details

9Company description

9Point out company specialties

9Differentiate from your

competition

9Designate Page Admins for

company status updates

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Your  Employees’  Profiles

Your personal professional brand:

9Add a picture

9Don’t  copy  /  paste  your  resume

9Write a personal tagline

9Write your elevator pitch

9Point out your skills

9Distinguish yourself from the crowd

9Ask for recommendations

9Own  your  public  profile’s  URL

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RECRUIT ENGAGE BUILD

Your LinkedIn journey

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Targeted Company Status Updates

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Share Content

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50 characters or less drives 28% higher engagement

Less is More

Best Practices

� Think in thirds

� Keep it brief

� Ask questions

� Time your posts

� Post frequently

� Make it relevant

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Find Content – Pulse

Screenshot of Pulse

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Employees’  Personal  Status  Updates

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RECRUIT ENGAGE BUILD

Your LinkedIn journey

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Measure Your Results

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Insightful reports from a LinkedIn representative

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Company Page Statistics

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Company Follower Statistics

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Measure your impact Detailed follower analytics

NEW

Interested  in… Track…

Acquiring new followers New followers

Increasing engagement

Update impressions, likes,

comments

Amplification Increased reach

Update impressions and

shares

TALENT SOLUTIONS

ENGAGE

Generate more leads with 3 simple steps:

Your followers & Your brand

Nurture your target audiences

Do what you do best

Build Engage Recruit

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ENGAGE

Examples Who is doing it well using LinkedIn

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ENGAGE

Contact your LinkedIn Relationship Manager • Request an audit of your Build, Engage, Recruit strategy • Learn how premium products can further amplify your brand

Any other questions? Email: • staffing@linkedin.com

Building your brand Engaging your audience

Generate more leads by:

Your next steps:

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Questions?

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Thank you!