Build brand on linked in
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18-Oct-2014 -
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Transcript of Build brand on linked in
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20 Tips to Amplify Your Brand on LinkedIn
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In the world of small business, the line between personal and
company branding is thin
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Your company’s brand is your brand
©2013 LinkedIn Corporation. All Rights Reserved.
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You’re leveraging your LinkedIn network
Alumni
Friends Past
Colleagues
Business Contacts
Family
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And managing a plethora of online properties
Company Website
Google+ Twitter
Company Blog
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With so much in play, what’s the formula
for success?
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It starts with your personal brand
Build your profile
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Put a face to the name Your profile is one click away from your company page. Put your best foot forward with an attention-grabbing professional photo.
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Put Your Brand Front and Center Make yourself more easily found on LinkedIn search with a crisp,
punchy headline describing what you do and where you work
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©2013 LinkedIn Corporation. All Rights Reserved.
Tell Your Brand Story
Showcase your company and career, highlighting personal and company accomplishments or merits in the Summary and Experience sections of your profile
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©2013 LinkedIn Corporation. All Rights Reserved.
Let Your Network Speak for You
Build your reputation with Endorsements and Recommendations from colleagues, employers, and customers
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Next up: your company brand Establish a Company Page
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Create your Company Page Create an information hub for visitors to learn about your
company by adding a logo, banner image, and description
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©2013 LinkedIn Corporation. All Rights Reserved.
Showcase Your Products & Services
Present your lines of business and give members a compelling reason to follow you. Companies with a complete Products & Services tab tend to have twice as many followers.
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Connect your Colleagues Increase your Company Page’s visibility on LinkedIn by encouraging
fellow employees to add their current position at your company
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Now you have a foundation Time to build a following
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First, leverage your existing outlets
Tap into brand networks
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©2013 LinkedIn Corporation. All Rights Reserved.
Connect your Online Properties
Give your brand more opportunities to be found by the right people – link your Company Page to your company website and other social platforms
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©2013 LinkedIn Corporation. All Rights Reserved.
Connect your Online Properties
Give your brand more opportunities to be found by the right people – link your Company Page to your company website and other social platforms
“Any time we have other forms of communication in other online properties we really look to see how we’re linking to LinkedIn”
- Mike Cox, Senior Strategic Planner, Modea
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©2013 LinkedIn Corporation. All Rights Reserved.
Find and Join LinkedIn Groups
“Do a search and find the groups that are talking about the things that matter to your organization. Join those groups and contribute.” – Gary Schirr, Social Media Professor
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©2013 LinkedIn Corporation. All Rights Reserved.
Contribute in LinkedIn Groups
Engage with active members in target Groups to gain thought leadership and build a reputation for your personal and company brands
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“ ©2013 LinkedIn Corporation. All Rights Reserved.
Be seen as somebody who’s a member and who cares and provides good advice – the benefits will accrue.
–Gary Schirr, Social Media Professor, Radford University
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You’ve got followers Now engage them
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“ ©2013 LinkedIn Corporation. All Rights Reserved.
The primary benefit of us being on LinkedIn is to show thought leadership and to provide value to people in the space. –Alex Shamy, Head of Growth Marketing, Heyo
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Demonstrate Value to Followers
Build engagement and brand trust with a stream of rich, insightful content. Try the 80/20 rule: Four updates purely for the benefit of your
followers, for each one update promoting your company.
Value-Driving Company-Centric
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©2013 LinkedIn Corporation. All Rights Reserved.
On average, companies that post 20 times per month reach at least 60% of their unique audience. Follow a regular posting schedule to drive increased engagement amongst your followers.
Frequency Matters
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©2013 LinkedIn Corporation. All Rights Reserved.
Leverage Existing Content Streams
Use successful posts on other social properties to create a high-quality stream of LinkedIn Company Page and personal updates
“I go through the tweets I did the day before and pick the best one, and the one that’s most germane to my LinkedIn identity” - Gary Schirr, Radford University
Company Website
Google+
Company Blog
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Including a link can drive twice the engagement than posts without links
Images on average result in a 98% higher comment
rate than without
Links to YouTube videos play directly in the
LinkedIn feed and typically result in a 75% higher
share rate
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#What Makes Good Content?
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©2013 LinkedIn Corporation. All Rights Reserved.
Now that you’re posting a stream of quality content,
promote through the network
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Leverage your Colleagues Prompt coworkers to share updates through their personal networks, and drive increased exposure and engagement
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Sponsor Your Updates
Reach beyond your followers and broadcast posts to all (or a target audience) of LinkedIn members. Sponsored Updates
appear in LinkedIn feeds on desktop, mobile, and tablets, giving you more opportunities to reach the people that matter.
# Learn more about Sponsored Updates here
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Finally, don’t stop iterating Measure and refine
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©2013 LinkedIn Corporation. All Rights Reserved.
Monitor, Analyze, and Refine
Use the Company Page Analytics tab to maintain a pulse on your page performance – pay attention to what types of content are driving reach and engagement
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You’ve got the formula down
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©2013 LinkedIn Corporation. All Rights Reserved.
Now you’re ready to amplify your brand
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Find out more: Company Pages
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