Build Better Customer Relationships with Transactional Emails

Marketing

Transactional$0.13

$0.26

$0.19

$0.75$0.80

$0.53

$0.00

$0.10

$0.20

$0.30

$0.40

$0.50

$0.60

$0.70

$0.80

$0.90

$1.00

Order Shipping Returns/Exchanges

https://www.experian.com/assets/marketing-services/reports/transactional-email-report.pdf


Marketing

Transactional14.4% 14.6% 15.8%

114.3%107.4%

96.8%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

110.0%

120.0%




Marketing

Transactional

3.1% 3.1% 3.7%

12.5%

20.8% 18.9%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%




http://www.slideshare.net/heinzmarketing/201138-transactional-email-best-practices-deck

http://www.slideshare.net/heinzmarketing/201138-transactional-email-best-practices-deck

Include product recommendations in your

receipts, which help customers discover other

products that they will also like and buy.

Collect feedback from your customers via your

receipts and get real-time responses and

opinions from your customers

Leverage the great experiences of your happy

customers and incentivise them to tell their

friends about your brand.

• Discount codes

• Latest blog post

• Link to your mailing list

• Social media links

• Customer service

• Etc.

+ 44 7706 770 785

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Build Better Customer Relationships with Transactional Emails

Marketing

Transcript of Build Better Customer Relationships with Transactional Emails