If you want to ensure that your presentation is as powerfulas possible, check it against these ten recommendations.

Presenta t ion Check l i s t by Guy Kawasak i

Change your background to black. Gravitas is a good thing, and black says it.White says, “I am clueless and am going tomake you stare at a bright object.”

Change all your text to a sans serif,bold, and white.Arial is just fine. If you want to show you’rewarm and fuzzy with a font, pin somethingon Pinterest and come back later.

Change all your text to at leastthirty points.Now remove text until everything fits.Less. Is. More.

Use twenty-five words or less per slide.The purpose of a slide is to anchor what youwant to say, not say it. Less. Is. More.

Convert all complete sentencesto phrases.If phrases aren’t enough for the audience,

you’re speaking to the wrong people.

Reduce the number of bullets to nomore than four per slide. If you need more than four bullets to explainsomething, you either need another slide oryou’re saying too much.

“Build” your bulleted lists by clicking to make each item appear.A build forces you to roll out a story in a

step-by-step fashion.

Capitalize correctly.The only place to use Title Caps is the title.

Everything else is sentence caps.

Reduce the number of pictures orgraphics to three or less per slide.Big font, big pictures—think big all the time.

Put your company name or logo in oneof the corners of every page.Think ABB: always be branding.

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Learn more about the Art of the Start 2.0 at GuyKawasaki.com

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