Build a Customer-centric Growth Engine in 3 Easy Steps
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Lincoln Murphy @lincolnmurphy
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Transcript of Build a Customer-centric Growth Engine in 3 Easy Steps
Step 1: Define Customer Success-driven Growth
“LOAD THE SPACESHIP WITH ROCKET FUEL” - ULTIMATE WARRIOR
Step 2: Create a foundation for Customer Success-driven Growth
“I LAY IT OUT, FOR Y’ALL TO PLAY IT OUT” - HUGGY BEAR
Orchestration + Logical Intervention +
Appropriate Offer@lincolnmurphy
EFFORTLESS UPSELLING FORMULA™
Add-ons Licenses or Seats Additional Capacity Services Training Internal Expansion
@lincolnmurphy
APPROPRIATE OFFER
Short-circuit Offer + Ascension Offer = Exponential Growth
@lincolnmurphy
QUICK REVENUE DOUBLING FORMULA™