BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor...

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Transcript of BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor...

Page 1: BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor Spending 7.4 Million Rooms Sold 78 MONTHS out of last 81 Record Growth in Hotel Rooms
Page 2: BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor Spending 7.4 Million Rooms Sold 78 MONTHS out of last 81 Record Growth in Hotel Rooms

BUILD A BRANDPLAN YOUR WORKBE FOCUSED • BE DELIBERATE • TAKE RISKS

Page 3: BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor Spending 7.4 Million Rooms Sold 78 MONTHS out of last 81 Record Growth in Hotel Rooms

WATCH WHERE YOUPUT YOUR MIND.

YOU MIGHT JUST ACHIEVE IT.

Page 4: BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor Spending 7.4 Million Rooms Sold 78 MONTHS out of last 81 Record Growth in Hotel Rooms

Delivering the experience,collaboration, and

COMMUNICATION

Page 5: BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor Spending 7.4 Million Rooms Sold 78 MONTHS out of last 81 Record Growth in Hotel Rooms

Experiences Need to be:

High-QualityUnique

Consistent

Page 6: BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor Spending 7.4 Million Rooms Sold 78 MONTHS out of last 81 Record Growth in Hotel Rooms
Page 7: BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor Spending 7.4 Million Rooms Sold 78 MONTHS out of last 81 Record Growth in Hotel Rooms

The emotional Experience is just as important as the

functional experience.

Page 8: BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor Spending 7.4 Million Rooms Sold 78 MONTHS out of last 81 Record Growth in Hotel Rooms

Know your community’s products.

Cross-Sell.Engage in exemplary

customer service.

Page 9: BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor Spending 7.4 Million Rooms Sold 78 MONTHS out of last 81 Record Growth in Hotel Rooms

OVERCOME FRAGMENTATIONWITH Collaboration

Page 10: BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor Spending 7.4 Million Rooms Sold 78 MONTHS out of last 81 Record Growth in Hotel Rooms

705 PROGRAMGRADUATES

5,512 PEOPLETRAINED

10 HOURSOF TRAINING

IN-HOUSE HospitalityTraining PROGRAM

Page 11: BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor Spending 7.4 Million Rooms Sold 78 MONTHS out of last 81 Record Growth in Hotel Rooms
Page 12: BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor Spending 7.4 Million Rooms Sold 78 MONTHS out of last 81 Record Growth in Hotel Rooms

OVERCOME FRAGMENTATIONWITH COMMUNICATION

Page 13: BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor Spending 7.4 Million Rooms Sold 78 MONTHS out of last 81 Record Growth in Hotel Rooms

OVERCOME FRAGMENTATION

WITH ENGAGEMENT

Page 14: BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor Spending 7.4 Million Rooms Sold 78 MONTHS out of last 81 Record Growth in Hotel Rooms

OVERCOME FRAGMENTATIONWITH EXPERIENCES/EVENTS

Page 15: BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor Spending 7.4 Million Rooms Sold 78 MONTHS out of last 81 Record Growth in Hotel Rooms
Page 16: BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor Spending 7.4 Million Rooms Sold 78 MONTHS out of last 81 Record Growth in Hotel Rooms
Page 17: BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor Spending 7.4 Million Rooms Sold 78 MONTHS out of last 81 Record Growth in Hotel Rooms
Page 18: BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor Spending 7.4 Million Rooms Sold 78 MONTHS out of last 81 Record Growth in Hotel Rooms

SUCCESS

14.1 million Visitors

$6 Billion IN Direct Visitor

Spending

7.4 Million Rooms Sold

78 MONTHSout of last 81

Record Growthin Hotel Rooms Sold

Page 19: BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor Spending 7.4 Million Rooms Sold 78 MONTHS out of last 81 Record Growth in Hotel Rooms

Nashville: Listed as a Top Destination in the world by major travel publications 5 years straight

Page 20: BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor Spending 7.4 Million Rooms Sold 78 MONTHS out of last 81 Record Growth in Hotel Rooms
Page 21: BUILD A BRAND - destq.com.au€¦ · SUCCESS 14.1 million Visitors $6 Billion IN Direct Visitor Spending 7.4 Million Rooms Sold 78 MONTHS out of last 81 Record Growth in Hotel Rooms