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Getting Your Lead Box Full!

2006 Copyright Active Management & Australian Fitness Network. Active Management – Providing the missing pieces to successful business management.

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Guerrilla Marketing is . . .

“. . . unconventional ways of pursuing conventional goals. “. . . a proven method of achieving profits with minimum money.” “ . . .achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.

Jay Conrad Levinson

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First, some marketing wisdom or just common

sense! You must put the following into practice:

1. You must be committed to your guerrilla marketing.

2. You must think of your guerrilla marketing as an investment

3. You must see to it that your guerrilla marketing is consistent

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Second, some marketing wisdom or more common

sense! 10 truths you must never forget:

1. The market is constantly changing

2. People forget fast

3. Your competition isn’t quitting

4. Marketing strengthens your brand and identity

5. Marketing is essential to survival and growth

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6. Marketing enables you to remind your old members of you

7. Marketing maintains morale

8. Marketing will give you an advantage over competitors who have stopped their marketing

9. Marketing allows you to continue operating

10. You have invested money you could stand to lose

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These work brilliantly if:• There is a relationship between the 2 businesses• They are in the right venue• Are looked after• Have a an entry form that helps qualify your leads• Have leads that are followed up!

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VOLUNTEERS NEEDED FOR WEIGHTLOSS STUDY

50 people between the ages of 30 and 50 are needed for study to determine factors that contribute to weight loss. To be eligible for the study:• You must not have exercised for more than 12 month;• You must be 10kg over weight;• You must guarantee to follow the program we prescribe;• You must live within 5km of Active Health Club

For more information contact The Research Director based at Active Health Club: 9870 8775

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• Programs that fit the needs• 12 week programs:

• Health:• Biggest Loser• Weight loss• Back care• Arthritis

• Sport• Golf• Pre-season football

• Boot camp• Boxing• Group/personal outdoor training

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• Games with chances of winning – Spin N Win; prizes for lotteries & charities• Print ‘over-runs’ of your flyers• Read the local paper for weddings, births, business awards, etc• Move New Year to November or September: 100 days for $100 • Sell memberships through retailers – ie wholesale to them for them to retail• Divorce lawyers• IVF specialists

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Justin TamsettB.Ed (Phys & Health Education)

Feel free to contact JT: jt@activemgmt.com.au or 0438 015 677Follow JT on Twitter: @JTActiveMgmt

To read JT’s blog: www.justintamsett.com Become an Active Management Fan on Facebook: www.facebook.com/activemanagement

And for more information on Active Management helping your business go to: www.activemgmt.com.au "What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others."

Pericles