Budget PR strategy – basics in 60 seconds
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Budget PR strategies for promoting your business or an upcoming event
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Don’t have funds to hire a professional PR agency? Well, You're not alone.
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It is easy to get the word out without spending money on a PR agency
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Let’s start with the basics…
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Public relation(PR) helps
Publish information about your event or business, Influence the influencers, and
Get your brand noticed.
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1. Identify your target audience
Examples: Small & Medium Businesses
InvestorsEducators
EntrepreneursC-Level Executives
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2. Conduct research into the media that provide a link to your target audience.
Examples: Blogs
JournalsLinkedin Groups
Ning Communities
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3. Find reporters & bloggers that cover your particular industry, review past articles,
and obtain contact information.
Example: Technology blogs, Community newspapers, church newsletters and
local blogs
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4. Make reporters life easy. Send them your pitch with relevant details.
Package your pitches with the entire components — customer reference(s),
graphics, fact-based data, etc.
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5. Participate in appropriate business and community events on a regular basis
Tell people about your products and services
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6. Create a social media release
For example: Bullet points can be used instead of paragraphs to outline key messages.
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Pitchengine.com is one good example for Do-it-yourself PR website
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7. Encourage word-of-mouth conversations
Word of mouth praise is also a highly effective and cheap form of PR, so encourage customers to talk about your
business to friends and post reviews on message boards and blogs.
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8. Create a Facebook Fan Page to interact with your target audience
Here is a link to Facebook – Fan Page Basicshttp://slidesha.re/hMdg61
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When people LIKE your Facebook fan page, it will be distributed throughout their network via the news
feed.
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9. Be An Expert.
Be an authority and resource for the media on new trends and seek out opportunities to intelligently
comment on them.
Write guest posts on niche blogs
Answer questions on Linkedin Answers section.
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Last but not least, plan the required PR activities
Number of press releases, case studies,
features, events, road shows,
Exhibitions - and when these will happen.
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Remember…
Public relations are a long-time effort.
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Need a little inspiration?
Check this Press Release Template athttp://bit.ly/ecfTwG
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Like it?
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Thanks!