BUCKBEAN BREWING COMPANY ~ ABBI PUBLIC RELATIONS 2008 MEDIA PLACEMENTS

Buckbean Brewing Company 2008 Media Placements

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Brewery ready to launch | www.rgj.com | Reno Gazette-Journal

Brewery ready to launchBY RAY HAGAR • rhagar@rgj.com • April 3, 2008

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The partnership started differently. Douglas Booth, a 1987 graduate of Reno High School, met Daniel Kahn via the Internet.

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Together, they started brewing beer and will open up the first package brewery in the Reno-Tahoe area, called Buckbean Brewing Company, later this month.

The partners said their new enterprise is about a $1 million investment.

"I started getting interested in the whole microbrewing industry when I went to my first Oregon brewers festival in 1988," Booth said. "And I have been following the industry ever since. I came to a point in my life where I wanted to go ahead with my dream, and I found Dan on the Internet of all places to be my partner."

While Booth takes care of the sales and marketing, Kahn will handle the brewing. For starters, the partners will brew two beers -- a Black Noddy lager and an Original Orange Blossom Ale.

The partners will begin operations in a new 7,600-square-foot facility on South Rock Boulevard this month and host a sneak-peak VIP opening party on April 11.

In the first year, Buckbean Brewing Company plans to produce about 3,000 barrels of beer, or about 30,000 cases, and market it in Reno, Carson City and Douglas County.

Buckbean will sell its beer in 16-ounce cans, which is better than selling it in glass bottles for many reasons, Kahn said.

"It will take some educating on our part -- that is part of what we know we are getting into," said Kahn, who is originally from Connecticut. "But the cans are actually better for the beer quality. The beer actually keeps better in cans because the cans give 100 percent protection from light and oxygen, and those are the two things that make beer go stale.

"In addition to that, the cans are lighter in weight, more compact and easier to recycle," Kahn said. "You can take cans places

David B. Parker/Reno Gazette-Journal

Daniel Kahn demonstrates Wednesday how he cleans one of the tanks, called lauter tuns, at Buckbean Brewing Company. technically on Wednesday, April 2, 2008. Photo by David B. Parker.

David B. Parker/Reno Gazette-Journal

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Brewery ready to launch | www.rgj.com | Reno Gazette-Journal

where you can't take glass, like the river, pool or golf course. So the cans are more user-friendly and take up a lot less space in the fridge."

Cans also will help in shipping, Booth said.

"They are a lot more compact, so you don't have that neck taking up the same space as the bottom of the bottle," Booth said. "They are also lighter so you can get more on a truck. You can't fill a truck with bottled beer because the glass weighs so much. It gets over the weight limit before the truck is full. But with cans, you can actually fill a truck. So you can get a lot more beer on the same truck load."

At first, the brewery will employ one full-time person but will hire temporary workers for canning days and for special occasions.

"I was born and raised here," Booth said. "I'm a local guy who wants to be part of the community. And if we can help sponsor some things, do things with charity, we can become a successful company just in Nevada and from there we can start expanding."

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David B. Parker/Reno Gazette-Journal

Brewmaster Daniel Kahn climbs out of a tank Wednesday after demonstrating how it is cleaned at Buckbean Brewing Company. (technically called a lauter tun) on Wednesday, April 2, 2008. Photo by David B. Parker.

Details

What: Buckbean Brewing CompanyThe business: The first package brewery in Western Nevada and only the second in the Silver State. It begins operations this month in a new 7,600-square-foot facility in Reno.The product: The largest packaging micro-brewing operation in Northern Nevada, Buckbean will debut with two styles of beer in 16 oz. cans, but will also offer different styles on tap. The new brewery will have a tasting room and guided tours.More information: 857-4444

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If You BuIld It, theY WIll ComeWhen you think of Reno-Tahoe, you think of America’s Adventure Place—cascading moun-tains and endless skylines. Well now, think Fortune 500, with the introduction of the Tahoe-Reno Industrial Center. Breaking records as what is conceivably the world’s largest industrial park; the Tahoe-Reno Industrial Center (TRI) is located off just Interstate 80 and spans an incredible 107,000 acres, making the center four times larger than the entire Reno-Sparks metro area. TRI exclusive broker Len Gilman said the center is looking to build economic prosperity for Neva-dans by drawing big business and world-leading corporations. A few of the top Fortune-list clients that call TRI home include Wal-Mart, Petsmart

and Dell Computers. What draws them, Gilman said, are great amenities, like complete rail service and the many tax benefits corporations get from doing business in Nevada. “Nevada is a very tax friendly place to do busi-ness,” Gilman said. “There’s no corporate tax, no inventory tax and no personal tax.” By adding in extra amenities to land purchased, such as including all utilities to the site and fiber optic communication, TRI has provided the right types of business incentives to directly impact the Reno-Tahoe economy. Big businesses are relocating to northern Nevada, bringing jobs and dollars along with them. “You’re talking 50,000 new jobs in the next five to 10 years,” Gilman said. “We are a tax-base

driven state; the more money employees have, the more money they spend, specifically on retail goods.” The plans for the industrial center will bring another advantage for northern Nevada: Gilman said there are plans underway to create an expressway, the USA Parkway, which will connect Interstate 80 to Interstate 50 along the industrial center, a very welcome move for many high-desert commuters. “We are the hub of the West Coast,” Gilman said. “Seattle, Los Angeles, San Diego are all within a day’s drive.” TRI will not only stimulate the northern Nevada economy, but also build the prosperity that Gil-man said Nevada is ready for.

Ale-elujAh!Looking to get out of the bottleneck of big-city beers, partners Douglas S. Booth and Daniel B. Kahn are creating Reno’s first true, local microbrew—Buckbean Brewing Company. By using many native Nevada resources, like water from the Truckee Meadows snow melt and buckbean, an herb that grows in the Tahoe Meadows, Buckbean Brewing Company is promising flavorful, original hometown brews. The new 8,000-square-foot Sparks facility opens in March, and Buckbean plans to debut with two styles of beer in cans and a variety of beers on tap. The neighborhood brewery will offer guided tours and a tasting room, free of charge—bonus! “I want to get the beer into people’s mouths,” Booth said. “The thing that sells the beer is the beer itself.” Buckbean is the vision of Booth, a Reno native, and Kahn, a veteran brewmaster. These two self-described beer junkies create a new kind of microbrew, different than other “microbrewers.” One distin-guishing feature is that Buckbean plans to distribute its product to many locations, in can and on tap, throughout northern Nevada, as opposed to selling the beverages in a single restaurant as is common with many brewpubs. The debut beers are the exotically named Original Orange Blossom Ale and Black Noddy Lager. Origi-nal Orange Blossom Ale is a bright, zesty ale built from caramel malts, American hops and orange flower water. Black Noddy Lager is made in the classic Bavarian Schwarzbier-style, offering deep color, moderate hops and smooth, toasty flavors that are deep in flavor but light in texture. “There’s a great deal of technical skill in brewing—the chemistry and microbiology involved in turning raw ingredients into beer—but there’s a lot of creativity, too,” Kahn said. Distribution of Buckbean is aimed at specialty grocery stores and beer retailers, local restaurants and golf clubs. For more information on Buckbean Brewing Company and how to get your hands on a tall, cold one, please visit buckbeanbeer.com

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