BU3 Smartphone Analysis Roadmap_pa3(0722)

7/31/2019 BU3 Smartphone Analysis Roadmap_pa3(0722)

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Arimacomm BU3 Product Planning

July 29,2008

Arima Communications ConfidentialThe above information is subject to change without further notification

2008 BU3 CompetitorBenchmarking & Analysis


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Agenda

BU3 Product Segment Definition

Product Analysis For Each Vendor


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BU3 Product Segment Definition-1

STEP1 Classified by group first Basic portfolio selection criteria

Multimedia

Music/Video/Gaming/Imaging & Ringtones

Camera (ex: AF/Optical Zoom/Face recognition)

Radio/Broadcast TV

3rd party application

3D UI interface

Mobile Internet

Organization

Mobile Office

PIM (ex: Outlook/Calendar/Phonebook /BCR)

PC synchronization

CommunicationMessaging (Text/MMS/IM/ Voice Messaging)

E-mail//Push e-mail

Connectivity Wi-Fi/ Bluetooth/TV out/USB/Infrared Gate

Information

GPS/AGPS

Web Browsing

Broadcast

Form Factor

Touch screen

Full QWERTY

C B

B C

B C

B C

B C

C B

B C

Business-oriented

Consumer-oriented


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Criteria

Category

Premium level High-end Level Middle LevelEntryLevel

Basic Item

Price 1000 $700~$1000 $400~$700 $400

CPU 600MHZ 400MHZ 300MHZ 300MHZ

Data >=3.5G HSDPA HSDPA/HSUPA 3G~3.5G 2.5G

LCM >3.5 inch+ WVGA VGA/WVGA QVGA QVGA

Camera 300MP AF(it depends) 300MP AF 200MP AF 200 MP

built-inmemory

Bigger is better! YES (like 4/8GB) NO NO

Tech Spec.

STEP2 Each group can divide into different level !



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STEP3 Matrix segment initiative!


Business-oriented Consumer-oriented

Entry

Level

MiddleLevel

High-endLevel

$400~$700

$700~1000

PremiumLevel

>$1000


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Agenda

BU3 Product Segment Definition

Product Analysis For Each Vendor


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Windows Mobile 6.0 OSUMTS/HSDPA connectivityWVGA 4 800

480 px display, subdisplayTV and VGA out256 ROM, 1280 RAM and microSDmemory card slotWi-Fi b/g, USB and Bluetooth connectivityGPS/A-GPSFull QWERTY keyboardDimensions: 130 x 81 x16 mm

First UMPCHSDPA 3.6Mbps / EDGE / GPRS/7 inch WVGAWindows Vista Business/SnapVUE UIIntel Stealey A110 800MHz + ICH7U 400MHz1GB RAM+ 64 MB+128 MB ROM+1.8 40 GB

Direct Push EmailVGA outWi-Fi 80.211 b/g

WM 6 PRO3.6 Mbps HSDPA

400 MHz

2.8 QVGA

3 MP AF

GPS/ Wi-Fi

Tilt up

Push mail

$729

Business-oriented

Consumer-oriented

Touch

WM6 pro2.8 QVGA

2.5 G200MHZ2MPWLAN 802.11b/gBT 2.0(A2DP)Direct Push MailHTC Touch FLO$464

Touch Dual

2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4

WM6 pro2.6 QVGA3.5 G (3.6Mbps)

400MHZ2MPNo Wi-FiBT 2.0 (A2DP)Camera AlbumHTC Touch FLO$650

Touch Cruise

WM6 pro2.8 QVGA3.5 G (3.6Mbps)400MHZ3MP+AF+ videocalling802.11b/gGPS$810

Touch CruiseP3651

Same asTouch Cruise$760

$760

Touch Diamond

WM6 .1 pro

2.8 VGA3.5G(7.2Mbps)528MHZ3.2MP+AF 802.11b/gTouch FLO 3DOpera BrowserBuilt-in 4GB/GPS$800

Touch pro

N/A

S730(wing 100)

WM6 Standard + QWERTY400 MHZ

2.4 inch QVGA

3.5G + WiFi

2MP

Wi-Fi 802.11 b/g

Push mail

Outlook PC Sync

$570

Kaiser (TyTN II)

WM6 Pro

3.6 Mbps HSDPA

3.5" display

3 M AF

2D barcode/BCR/Fingerprint

$999

P6500WM6 PRO624 MHZ3 M AF

5" large VGA16GB (with miniSD slot),BT/WiFi/USB/GPSWM player 10TV-OUT$1299.99$1299.99

X7510 Advantage

Shift

Omni

First WM6 standard OS

no 3G

2.4 " QVGA

201 MHz

128 MB ROM / 64 MB RAM

2MP CMOS

BT2.0+A2DP

S710(vox)

First WM6 standard OS3G2.4 " QVGA400 MHZ2MP

S630

HTC current product roadmap(2007~2008)

Continued


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Entry

Level

Middle

Level

High-end

Level


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WM PROGPRS / EDGE200 MHz256 MB ROM / 128 MB RAM2MPBT 2.0 +EDRUSB 2.0GPSNO Wi-Fi/3G$510First WM6 standard OS

3G

2.4 " QVGA400 MHZ

2MP

$499

EntryLevel

MiddleLevel

High-endLevel

$1000

Windows Mobile 6.0 OSUMTS/HSDPA connectivityWVGA 4 800480 px display, subdisplayTV and VGA out256 ROM, 1280 RAM and microSD

memory card slotWi-Fi b/g, USB and Bluetooth connectivityGPS/A-GPSFull QWERTY keyboardDimensions: 130 x 81 x16 mm

WM 6 PRO

3.6 Mbps HSDPA

400 MHz

2.8 QVGA

3 MP AFGPS/ Wi-Fi

Tilt up

Push mail

$729 S730(wing 100)

WM6 Standard + QWERTY

400 MHZ2.4 inch QVGA

3.5G + WiFi

2MP

Wi-Fi 802.11 b/g

Push mailOutlook PC Sync

$570

Kaiser (TyTN II)

WM6 Pro

3.6 Mbps HSDPA

3.5" display

3 M AF

2D barcode/BCR/Fingerprint

$999

P6500

WM6 PRO624 MHZ3 M AF5" large VGA16GB (with miniSD slot),

BT/WiFi/USB/GPSWM player 10TV-OUT$1299.99

X7510 Advantage Omni

First WM6 standard OS

no 3G

2.4 " QVGA

201 MHz


2MP CMOS

BT2.0+A2DP

$433

S710(vox)

S630 CAVALIER

Key Findings:Basic business-like model come to a standstill temporality

and develop more powerful models.Seems to find out another product lineup compete with MID.

See if missing!Based on WM pro

See if missing!Based on WM standard

HTC P3470


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2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4

EntryLevel

MiddleLevel

High-endLevel


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From Business-Oriented View

EntryLevel

MiddleLevel

High-endLevel

$1000

Curve 8330

CDMATrackball2 MPBlackBerry MapsVideo Recording

$5708800

8820

$599

$544

Curve 8320

Curve 8300

Curve 8310

$499

$549

8830

$599

2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4

2-MP

BT

mediaplayer

No Wi-Fi

No 3G

No GPS

2-MP

BT

media player

No Wi-Fi

No 3G

GPS

BlackBerryMaps

2-MP

BT

media player

Wi-Fi

No 3G

GPS

BlackBerryMaps

8800 series: Corporate Market (no camera)

Curve series : aimed at small business owners

Bold 9000

Blackberry OS 4.6half-VGA (480x320 pixel)HSDPAGPS/Wi-Fi1GB of on-boardmemoryEmail, web browsing,PIM

3G

Bold series : new series

The successor of the 8800, the 9000 evolves the design, but is areal revolution software-wise. It runs on similar, yet much differentsoftware with animations.


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EntryLevel

MiddleLevel

High-endLevel

$1000

2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4

Treo 850w

first Treo without touch-screenWM6 Standard OSQVGAQWERTY keyboardGPRS/EDGE/UMTS

Treo 500v

Treo 800w(Drucker)

WM 6.1 ProCDMA/EVDO32bit TI OMAP 2420,330MHz64MiB RAM/256MiB ROM2.5" TFT(320x320)GPS

Tro 750(HTC Cheetah)

WM5$500

$499

$529

Palm Wanda $360

powered by WM 6.1* form factor: fixed QWERTY

display without touch-screen* replacement for the Treo 500v

* 320x240 display (no touch-screen* 2 MP camera* GPS

Treo 755p

$570

F C O i d Vi


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GPRS / EDGE

PalmOS by Access 5.4.9 OS

128MB ROM / 64MB RAM

Intel PXA270 312MHz

1.3 MP

4GB MicroSD

Bluetooth 1.2

SW Documents to Go pro 10 VersaMail 4.0 GoogleMaps HotSync Blazer browser

Microsoft Direct Push Mail

Pocket Tunes

CJK OS(chinese version)

2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4

EntryLevel

MiddleLevel

High-endLevel


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F C O i t d Vi


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HSDPA(3.6 MbpsEDGEGPRS

Symbian S60

EmailPOP3IMAP4SMTPSMSMMS

5MP(Carl Zeiss Tessar)

TV-OUTUPnP

MP3 / AAC / eAAC / eAAC+ / WMA / M4A

MPEG4AVC/H.264H.263RV

GPS(AGPS)

Nokia Maps

WLAN 802.11b/g

2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4

EntryLevel

MiddleLevel

High-endLevel


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Symbian 9.1 / S60 3.0

BT 1.2 / WLAN / USB 2.0

PDF reader / Nokia Office Tools

/ ZIP ManagerNokia Browser

SMS / MMS / IM


EntryLevel

MiddleLevel

High-endLevel

$1000

2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4

Quad-band GSM(DGE andUMTS/HSDPA )large QVGA outer800x352 internal display,3.2 megapixel camera,

WiFi, VoIP, GPS, BT 2.0, FM

E90 750

E71OS 9.2/S60 v3.12.36 QVGA3.2 MP AFPush to talk

PDF/VOIPGPS

E66

630

E51

400

E65

$322

E61i

$385

750

Symbian 9.1 / S60 3.0

MP3 / ACC

Push to TalkWAP / GPRS / EGPRS / WLAN

SMS / MMS / EMS / EMAIL / IM

Corporate Market

GSM/ WCDMA (HSDPA 3.6 Mbps)

S60 3.1

WLAN 802.11g

H.264 (MPEG-4) 3gpp Real supported

H.263 (3gpp) MPEG-4

BT 2.0 + EDR

Push to Talk


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I series: for Smartphone

Design concept: Ultra Music Ultra Video Ultra Smart Ultra Messaging

F C O i t d Vi


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$price:?

Samsung Omnia Samsung INNOV8(i8510)

S60 V3.2

HSDPA 7.2 Mbps

2.8 QVGA 16M TFT LCD

Wii-Fi/GPS

QVGA 120 FPS / VGA 30 FPS (videorecord)

FM Radio with RDS

DNSe 2.0

8MP camera with

# Auto-focus

# Face recognition

# Smile & blink recognition

# Auto panorama mode

# Geotagging

# Dual-powered LED

2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4

EntryLevel

MiddleLevel

High-endLevel


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OS:WM5.0

CPU: 220MHz

Memory: 64MiB RAM/28MiB ROM

Display: 2.3" 320x240 pixel

11.8mm Slim

WM6.1 standard

HSDPA 3.6 Mbps

2.3 QVGA TFT

2MP

MMS/SMS/IM


EntryLevel

Middle

Level

High-endLevel


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From Business Oriented View


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EntryLevel

MiddleLevel

High-endLevel


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From Consumer-Oriented View

EntryLevel

MiddleLevel

High-endLevel


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LG Current SP Product Lineup


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WM6 Pro

3.6Mb HSDPA

256 MB Rom/128 MB Ram

GSM / EDGE / WCDMA / HSDPA

WLAN 802.11 b/g

2MP

MP3 MP4 WMA MIDI 3GP

office mobile

Push mail

SMS MMS

Java MIDP 2.0

USB 2.0 BT

FM radio

2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4

LG Current SP Product Lineup

LG KS20

$652

Business-oriented

Consumer-oriented

First WM6 PDA phone

LG KS10

$489

Symbian 9.2 S60 3.1

GPRS/HSDPA (1.8 Mbps)

2.4 ich

2MP AF

SMS MMS EMS Email

MP3 AAC AAC+ WAV iMelody

MP4 3GP H.263

Google Maps Google Search Gmail

NO Wi-Fi/Touchpanel/FM radio

First Symbian PDA phone


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Other Vendors

Part 1 From Business Oriented View


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GPRS / EDGE

WM 6.0

2.6" 240x320 pixel

TI OMAP 850 200MHz

64 MB SDRAM / 128 MB ROM

SiFR Star III GPS

Java

SMS MMS Email MSN

USB1.1/BT1.2

WM 6 Pro

HSDPA 3.6Mbps

520MHz

64MB RAM/256MB ROM

2.6" 480x640 pixel

GPS/Wi-Fi

USB 1.1 BT 2.0

WM 6.0 standard

3G + HSDPA

QVGA 2 Screen (external) +

2.6 WQVGA screen (internal) - 400 240

TI TI2431 processor 450MHz


3G HSDPA

2MP

WM6.1 pro

256MB ROM + 128 MB RAM

TI 2431 450MHz + EMP U360

3MP+AF

Wireless 802.11b+g BT GPS

Part 1-From Business-Oriented View

EntryLevel

MiddleLevel

High-endLevel

$1000

2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4

Asus P560

Price:$??? Asus M536

Price:$???

QWERTY

Asus P320

$450WM 6.1 pro

3G

2.6 inch

2MP

Wi-Fi 802.11 b/g

USB 1.1

BT V2.0

Asus M930

Price:$???

$497

Asus P550

3G Data / GPRS

WM6 Pro

Marvell PXA270 520 MHz

256 MB ROM/64 MB RAM

Wi-Fi 802.11b/g

MP3 MP4 WAV WMV

Java MIDP 2.0

USB 1.1

miniSD / miniSDHC

SiRF III GPS

Asus P527

$420

GSM

WM6.0

200 MHz

128 MB ROM/64 MB RAM

SiRF Star III

2MP+af

2.6 QVGA Touch screen

BT / WiFi / USB

Asus P750

$560

Asus P527

$471

Asus P535$638

WM 5.0 for Pocket PC Phone (AKU3)

Intel XScale 520 MHz

64 MB SDRAM 256 MB Nand Flash

SiRF Star III

WLAN 802.11b/g BT USB

Office Mobile

Skype

Asus P530w

$446

WM6 Standard

3G Data GPRS

520 Mhz CPU

256MB ROM / 64MB RAM

QWERTY Keypad

Dual speaker

Blackberry ConnectSupported

Part2 From Consumer Oriented View


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GSM QUAD BAND

2.8 QVGA touch screen

2MP

Samsung S3C 2443 - 400 M

64MB RAM/2GB ROM

WM 6.1 ProGPS

MioMap 2008

USB 2.0/BT V2.0

2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4

EntryLevel

MiddleLevel

High-endLevel


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EntryLevel

MiddleLevel

High-endLevel

$1000

2007 Q1 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4


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http://www.mobilook.com/Carriers.asp#4
http://www.mobilook.com/Carriers.asphttp://www.mobilook.com/Carriers.asp


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Backup Slide


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BU3 Smartphone Analysis Roadmap_pa3(0722)

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