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BTO 2015 | Bus2alps | Leonardo Santangelo
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Transcript of BTO 2015 | Bus2alps | Leonardo Santangelo
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Online & On Holiday
Leonardo Santangelo | [email protected] | @leosanta85 Italian Branch Manager, Bus2alps
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● 30,000 passeggeri/anno ● 95% online bookings ● 40% of bookings derivano
dai Social Media
Bus2alps
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TrekkSoft ● 450+ Tour Operator nel mondo
● Software specializzato per Tour
Operator e Gestori di attività ● Nel 2015 sta generando un volume di
transazioni con carta di credito intorno a 10 milioni di CHF
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#1 - Website
● Stabilisce il tuo brand e chi sei come in compagnia ● Mostra i prodotti ● Piattaforma di booking
predominante
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#2 - Social Media Channels
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Evolution of Social Media 2005
● Facebook only in America & for college and high school students, ~5.5 million users
● MySpace was the most popular social media
● YouTube was founded in February ● Twitter, Pinterest, Snapchat, and Instagram
hadn’t been founded
2015
● Facebook is the most popular social media, ~1.2 billion active users
● MySpace defunct
● Google owns YouTube, 1 billion users monthly
● Twitter has 236 million active users ● Instagram, Pinterest, and Snapchat are three
of the most popular social media forums
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Facebook Uses
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Social & Turismo
I social media sono parte integrante del viaggiare
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PPC Advertising ● Pay Per Click Advertising ● Also Cost Per Impression (CPM) & Cost per view (PPV)
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Perchè usiamo la pubblicità a pagamento?
● Per arrivare a nuovi clienti ● Per espandere i reach oltre le tradizionali forme di
interazione social ● In modo da ricordare al cliente, al momento giusto, della
nostra offerta ● Per avere una forma di comunicazione più elaborata
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● aumentare brand
awareness ● raggiungere potenziali
clienti ● aumento delle
prenotazioni ● miglior servizio clienti ● comunicazione diretta
con i clienti
Oppurtunità
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● Online reviews /
comments ● Blackmail
Sfide