Btl Aiwa.Guidelines
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Transcript of Btl Aiwa.Guidelines
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confidentialthis is a classified site.take all necessary precautions to protect its contents.
version 1.
below the line implementations of the Aiwa brand.
July 2003
this is a classified site.take all necessary precautions to protect its contents.
version 1.
below the line implementations of the Aiwa brand.
July 2003
3
welcome to Aiwa guidelinesthese guidelines are for anyone involved in producing marketing communications for Aiwa.
the new Aiwa brand and imagery is very different. the aim of these guidelines is to explain them in a clear and simple way.
our strategy is to present technical information using icons, shapes and colours.
we hope we have provided you with all the information that you need to help you create communications that truely stand out.
Mr Masaru HirauchiPresidentAiwa Business Centre
these guidelines are for anyone involved in producing marketing communications for Aiwa.
the new Aiwa brand and imagery is very different. the aim of these guidelines is to explain them in a clear and simple way.
our strategy is to present technical information using icons, shapes and colours.
we hope we have provided you with all the information that you need to help you create communications that truely stand out.
Mr Masaru HirauchiPresidentAiwa Business Centre
4
contentsidentity elements
Aiwa logotypeAiwa philosophyAiwa logotypeprimary logotypeminimum size and exclusion zonelogotype colourslogotype colours and background coloursbackgroundswhat not to do
imagery
AiwaCon
theory3 types of AiwaCon/product specific/per medialanguage of the AiwaConshapeshow to build an AiwaConicons you can usecolours
below the line
language usedAiwa logotypeexclusion zonesAiwaConexclusions zones and minimum sizedescriptor panelexclusion zones and minimum sizeproduct photographyexclusion zones and minimum sizewallpaper
typographyintroduction to shakerheadings / positioningligatures
design templates
bannerboomerangwobblera format poster
wallpaperAiwaCons
12
3
5
4
6
5
78991011121314
15
17
18192021222527
33
34353637383940414243
44454650
51
52545658
6061
82.1
2.2
2.2
2.2
2.3
2.4
2.5
2.6
3.1
4.1
4.1
4.2
4.3
4.4
4.5
4.6
5.1
5.2
5.3
5.4
5.5
5.6
6.1
6.2
6.3
7.3
7.2
7.1
7.4
7.5
7.6
above the line guidelinesavailable week commencing 28.07.03
9 other media guidelinesto be confirmed
�7
5
1. identity elementsthese are the elements you will become familiar with when dealing with the new Aiwa brandthe new brand is a creative brand, therefore rigid branding rules would not work.the brand is made up of a number of elements that when combined create a powerful, new brand identity.
6
the Aiwa brand is made up of six distinct elements which together describe the brand and products in a pictorial way.
the aim is to create a visual language which may be understood around the world.
the way in which the elements are combined is critical to establishing the brand experience.
the Aiwa brand is made up of six distinct elements which together describe the brand and products in a pictorial way.
the aim is to create a visual language which may be understood around the world.
the way in which the elements are combined is critical to establishing the brand experience.
identity elementslogotypeAiwaConspallettetypefaceurlimagery/photography
abcdefghijklmnopqrstuvwxyz
aiwa.com
logotype
AiwaCons
pallette
typeface – shaker
imagery
url
1.1
7
2. Aiwa logotypeall guidelines covering the Aiwa logo in respect to point of sale and below the line materials.
Aiwa philosophy.minimum size and exclusion zones.logotype colours.logotype colours and background colours.backgrounds.what not to do.
2.1
2.2
2.3
2.4
2.5
2.6
8
Aiwa philosophywho will we talk to?
digitally switched-on youths around the world – kids who have grown up in the digital age, who understand it instinctively and are at home with all digital technology.
what do we want them to think?
that Aiwa is cool because Aiwa stuff is cool.
how will we do this?
by making stars of a pc-connected family of products.
how will we communicate?
with as few words as possible – it will be about a playful feeling, not about technical specifications.
communications will be visual, playful, simple and fresh. words will only be used when absolutely necessary and in short, sharp bullet points.
2.1
9
Aiwa logotypelogotype
our logotype must carry or endorse all communications that we create.
the precise positioning of the logotype and the proportions of its elements must alwaysbe reproduced in the set relationships shown throughout these guidelines.
on no account must it ever be redrawn or modified.
our logotype must be reproduced from master artwork which may be downloaded from:www.aiwa-ads.com
the logotype may appear in red, black or white - see page 11.
primary logotype
2.2
10
Aiwa logotypeminimum size & exclusion zone
minimum size of printed logotype (l=10mm)
in order for the logotype to appear legible and remainuncluttered by other graphic elements, a minimumexclusion zone has been placed around it.
for ease of recognition a minimum size for reproduction of the logotype has been set.
x he
ight
X X
X X character length (l)
= the exclusion zone
x he
ight
X X
X X
x height
2.2
11
Aiwa logotypelogotype colours
brand colour
brand colour
the logotype must always appear in the primarycolours red or black.
the one exception to this rule is when the logoappears on a dark background. in these instances thelogo must appear white out.
Aiwa red 2003
pantone 179 CVC
pantone black c
no pantone specified
black
white
basic colour
sub-colours
2.3
12
Aiwa logotypelogotype colours and background colours
Aiwa Red 2003
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
positive display
black & white
negative display
positive display
when the background is white or a light colour close to white, the Aiwa logotype should as a rule be displayed in Aiwa red 2003 or black (this is positive display).
positive display should be used with backgrounds ranging from white (0%) to light grey (equivalent of 40%).
Aiwa red 2003 can be used even with a background thatis close to black when there is adequate contrast with the background and the Aiwa logotype is fully recognisableand readable.
negative display
the Aiwa logotype can be diplayed in white when the background is a dark colour (this is negative display).
negative display should be used with backgrounds ranging from the equivalent of grey (50%) to black (100%).
2.4
13
Aiwa logotypebackgrounds
8
do not display the Aiwa logotype on a background that
makes it less noticable.
do not place advertising copy, company names, addresses
and so on too close to the Aiwa logotype
do not use designs or patterns that may weaken the effect of
the Aiwa logotype.
do not use designs or patterns that may weaken the effect of
the Aiwa logotype.
do not use the Aiwa logotype as a background pattern. do not use the Aiwa logotype as a background pattern.
do not use repeating instances of the Aiwa logotype.
it should be displayed in only one location.
do not use repeating instances of the Aiwa logotype.
it should be displayed in only one location.
2.5
14
Aiwa logotypewhat not to do...
don't...
for ease of recognition a minimum size for reproduction of the logotype has been set.
altering the logotype in anyway will undermine the impact of the identity and in turn, our brand.
the examples here are all wrong.
don't stretch the logo. don't change the colour of the logo.
don't change the proportion of the elements. don't distort.
don't change the weight of the Aiwa. don't add a drop shadow.
2.6
15
3. imageryproduct photography suggestion
16
imagery
imagery
Aiwa imagery below the line should primarily be product photography.
the image used should be crisp and clear.
when shooting product photography:
shoot at an angle.try to highlight the products best feature.make the product look 3 dimensional.make sure the product is switched on. don't apply any filters.don't overlap products.make sure the product name is clearly visible.consider shooting product open if this aids communication.if using highlights please ensure this does not obscure product name and logo.
3.1
17
4. AiwaConbelow the line AiwaCons: this section explains the theory behind an AiwaCon and how you could construct one yourself.the relevant artwork for this will be supplied on the AMS or if you do not have access to this, as an additional attachment to this email.
theory.3 types of AwiaCons.AiwaCon rules per media.AiwaCon language.AiwaCon shapes.how to build your AiwaCon.icons.AiwaCon colours.AiwaCon colours with respect to POS background colours.
4.1
4.1
4.1
4.2
4.3
4.4
4.5
4.6
4.7
18
the AiwaCon has been created to show, in a purely visual way the PC compatibility and general connectivity of the brand.
it is a simple, pictorial way of presenting product specifications to an audience who never reads technical copy.
an AiwaCon is an organic diagram showing the product features.
at the centre of every AiwaCon is a graphic representation (icon) of a PC.
eight stems grow from the centre of the AiwaCon.
at the end of some of theses stems are additional icons representing the key capabilities of Aiwa products.
there are two types of AiwaCon:
the generic AiwaCon
the product specific AiwaCons
AiwaConstheory
generic AiwaCon
example of a product specific (BMZ K1 )
example of a product specific (JAX )
the generic AiwaCon has been created for brand advertising that isnon product specific.
there is a different AiwaCon ‘family’ for each product, which existas finished artwork and cannot be altered.
there is a PC centric AiwaCon/PC centric, AOP products (diagram 1).and there is a non PC centric AiwaCon/traditional AV products (diagram 2).
1
2
diagram 1 diagram 2
below the line
4.1
19
the AiwaCon used in below the line communications has the most detail,a simpler AiwaCon is available for press advertising and the most basic one isused for television.
TV: up to 5 ICONS PRESS: up to 5 ICONS BTL: up to 8 ICONS
for example the BMZ K1’s AiwaCon for press advertising has a PC in the centre and USB, x5 cd changer, twin drive woofer, remote commander and MP3 CD functions surrounding it.
theory/product specific
BMZ K7 PRESS
BMZ K7 TV
BMZ K7 BTL
1
2
2
3
3
4
4
5
2
3
4
5
7
8
6above the line AiwaCons may not be edited but below the line AiwaCons can be.they may have up to 8 icons.
1
1
AiwaConsbelow the line
4.1
20
language used when talking about AiwaCons.
an AiwaCon is made up severalcomponant parts.
each part connects to theheart emphasising eachelements compatibility.
colour and shape are important tothe new brand identity and must berespected at all times.
a PC icon must always appear inthe heart of all AiwaCons unless theAiwaCon is for a traditional AV product.
the AiwaCon can be shown with the featureicon at the top or at the bottom.
the AiwaCon must always have awhite keyline around it.
feature icon*
flower
heart
icon
stem
feature stem
bud
*notice that the stem is longer than the others
productphotography.
productphotography.
AiwaConsbelow the line
4.2
21
AiwaConsshapes
every AiwaCon has 8 'stems'.
every stem ends with either a bud, a flower or the feature icon.
there is one extended stem, which holds the feature icon.
the distance of each icon from the heart is determined by its importance.
the extended stem holds the most important feature of the product(or main selling feature).
all the other stems which have icons are the same size.these are of equal importance.
stems without icons are smaller and are all the same size.
the heart is the standard unit of measurement when creating AiwaCons.the diameter of a flower is 1/2 the diameter of the heart.the diameter of a bud is 1/3 the diameter of the heart.
Y 1/2Y 1/3Y
heart flower bud
bud bud
budflower
flower
flower
flower
feature icon
below the line4.3
22
AiwaConshow to build an AiwaCon
AiwaCons may be constructed for below the line executions.(above the line AiwaCons may be created for your own specific use, see if an AiwaCon does not already exist.)
stage 1.
choose up to 8 product features.choose the products most important feature.
stage 2.
find the icons which correspond with these features (see icon library, page 25).
stage 3.
download the master template from the Aiwa AMS system.www.aiwa-ads.com
this template is fully scalable.
karaoke
memory stick
x5 CD changer
graphic equaliser
double cassette deck
master template
n
e
ew
w
s
s s
ewn n
shows the top edge of the feature icon
shows the top edge of the flower and the bottom edge of the feature icon
shows the top and bottom edges of the bud
shows the bottom edge of the flower
USB port
below the line4.4
23
how to build an AiwaCon/continued
stage 4
place the icon for the key feature in a flower on the outer ring, in either the north or the south position as indicated in diagram 1.
stage 5
place the other icons in flowers on the red ring.place icons randomly around the fixed points of the compass.be playful, make your AiwaCon unique.try to make asymetrical shapes where possible.diagram 2.
n
e
ew
w
s
s s
ewn n
diagram 2
diagram 1
n
e
ew
w
s
s s
ewn n
AiwaConsbelow the line
4.4
24
how to build an AiwaCon/continued
stage 6
fill in empty spaces on the compass with buds to makesure all 8 stems have either buds, flowers or the feature icon.
stage 7
extend the stems to meet their buds and flowers.you now have an AiwaCon.to find out how to colour your AiwaCon; see 27
n
e
ew
w
s
s s
ewn n
n
e
ew
w
s
s s
ewnw n
AiwaConsbelow the line
4.4
25
these are the icons you can use
CD playback MP3 playbackMP3 CD playbackDVD playback video CD
x3 CD changerCD writer x5 CD changer
CDR playback
Mini Disc Mini Disc LP (mini disc long play) Net Mini Disc
cassette deckauto reverse
double cassette deck radio FM tuner32 station presets and
station display
AiwaConsbelow the line
4.5
26
100 watt output 180 watt output
karaoke
Dolby Digital
ATRAC3audio compression
wireless / IEEE802.11b 1 push download
blue tooth
USB portconnects to your PC to
play MP3 files
memory stick
graphic equaliser3 frequency levels
twin drive woofer
hard disk drive
triple woofer
remote commander V2controls BMZ and MP3 files
on your PC
anti skip
icons continued
the full icon catalogue can be downloaded from www.aiwa-ads.com.
AiwaConsbelow the line
4.5
27
the AiwaCon colour palette consists of12 different colour-ways made from 2 coloursto be used in below the line work.
each colour-way has been selected for maximumlegability and impact.
colour-ways may not be mixed.
for ease of reference, each colour-way has beengiven a name.
Pantone 389cPantone 485c
Pantone 2905c
Pantone 146c
Pantone Process Magenta
Pantone 109cPantone 300cPantone 109c
Pantone 5773c
Pantone 7401c
Pantone 372c
Pantone Process Magenta
Pantone 158cNone White
Pantone 146c
Pantone 389c
Pantone 290c
Pantone 2925cPantone 182c
Pantone 485c
Pantone 110c
Pantone 675c
Pantone 267c
Pantone 2905c
coloursbelow the line
4.6
28
in its simplest form the spectrum is broken up into 3 primary colours.
all AiwaCon colour-ways have been selected to sit within these 3 primary groups.
once you've chosen a colour-way, you may onlyuse the colour combination within it.
example of what not to do:
below the line2 colour AiwaCons
R B
Pantone 158cPantone 5773c
incorrectyou may not mix your own colours.
coloursbelow the line
Pantone Process Magenta
Pantone 109c
Pantone 158cNone White
Pantone 182c
Pantone 485c
Pantone 110c
Pantone 675c
Pantone 389cPantone 485c
Pantone 2905c
Pantone 146c
Pantone 300cPantone 109c
Pantone 5773c
Pantone 7401c
Pantone 372c
Pantone Process Magenta
Pantone 146c
Pantone 389c
Pantone 290c
Pantone 2925c
Pantone 267c
Pantone 2905c
4.6
29
Pantone Process Magenta
Pantone 109c
Pantone 158cNone White
Pantone 182c
Pantone 485c
Pantone 110cPantone 675c
Rex Rudolph Rusty Randy
coloursbelow the line
4.6
30
Pantone 389c
Pantone 485cPantone 5773cPantone 7401c
Pantone 372c
Pantone Process Magenta
Pantone 146c
Pantone 389c
Yvonne Yazz Yak Yu
coloursbelow the line
4.6
31
Pantone 2905c
Pantone 146c
Pantone 300cPantone 109c
Pantone 290cPantone 2925c
Bill Bert Babs Belinda
Pantone 267c
Pantone 2905c
coloursbelow the line
4.6
32
when using wallpaper and / or a descriptor box on point of sale,(see next page for explanation of these terms)we suggest only 6 of the colour-ways may be used.
wallpaperthe background colour of the wallpaper must be the icon colour from the AiwaCon.
the peppering colour of the wallpaper must be a 50% tint of the background colour.
we suggest only 6 of the 12 colour-ways may be used.these are the most legible and have the biggest impact.
descriptor boxthe text in the descriptor box must be black.
the icons in the descriptor box and the URLmust be the body colour of the AiwaCon - see example.
Pantone 389c Pantone 485c
Pantone 2905c Pantone 146c
Pantone Process Magenta Pantone 109c Pantone 300c Pantone 109c
Pantone 5773c Pantone 7401c
Pantone 372c Pantone Process Magenta
Pantone 158c None White Pantone 146c Pantone 389cPantone 290c Pantone 2925c
Pantone 182c Pantone 485c Pantone 110c Pantone 675c
Pantone 146c
Pantone 146c
Pantone 389c
Pantone 389cPantone 389c 50%
body colour
body colour
icon colour
icon colour
descriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
wallpaper pallette
Pantone 267c Pantone 2905c
coloursbelow the line
4.7
33
5. below the linepoint of sale this section introduces you to all elements in point of sale and guidelines how to reproduce these elements for your own market designs.
language used.Aiwa logotype (exclusion zones and min size).AiwaCon (exclusion zones and min size).descriptor panel (exclusion zones, min size and icon colours).product photography (exclusion zones, min size and keylines).wallpaper.
5.1
5.2
5.3
5.4
5.5
5.6
34
In below the line communications, the elements:In below the line communications, the elements:
below the line
over the following pages are examples of point of sale material.
all dimensions, minimum sizes and exclusion zones shouldbe adheared to where possible.
we suggest that you include the following elements.
Aiwa logotypeAiwaCondescriptor panelproduct photographybackground wallpapertypographyurl
Aiwa logotypeAiwaCondescriptor panelproduct photographybackground wallpapertypographyurl
language used
descriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
5.1
35
the minimum exclusion zone between the Aiwa logotype and any other element must be at least Xwhen X = X height of the Aiwa characters.
exclusion zones & minimum size
below the lineAiwa logotype
= the exclusion zone
10mm
For ease of recognition a minimum size forreproduction of the Aiwa logotype has been set at 10mm.
character length (l)
x he
ight
X X
X X
x height x he
ight
X X
X X
5.2
36
correctcorrect
the minimum exclusion zone between the Aiwa logotype and any other element must be at least Xwhen X = X height of the Aiwa characters.
the minimum exclusion zone ofthe Aiwa logotype is respected.the minimum exclusion zone of the Aiwa logotype is not respectedand the logotype has been cropped.
incorrectincorrect
exclusion zones continued
below the lineAiwa logotype
5.2
37
the minimum exclusion zone between the key line of the AiwaCon and any other element should be at least 1/2Y.or X when X = the width of the key line.Y = the diameter of the central disc of an AiwaCon.
= the exclusion zone
bottom left top right
30mm
1/2 YY1/2 YY
Y
Y
Y
for ease of recognition a minimum size for reproduction of the AiwaCon has been set at 30mm.
x
x
x
x
exclusion zones & minimum size
below the lineAiwaCon
5.3
38
incorrectincorrectcorrectcorrect
the minimum exclusion zone between the AiwaCon and any other element should be at least 1/2Y.Y = the diameter of the central disc of an AiwaCon.
the minimum exclusion zone between the AiwaCon and the bodycopy is respected the minimum exclusion zone between the AiwaCon and the bodycopy is not respectedand the AiwaCon has been cropped.
26
exclusion zones continued
below the lineAiwaCon
5.3
39
we suggest that the following is the best way to display the copy.X = NN of the same font & size of the descriptor line.the minimum exclusion zone between the descriptor panel and any other element should be at least X where possiblewhen X = the distance from the edge to the text on the left hand side.
= the exclusion zone 80mm for ease of recognition a minimum size for
reproduction of the descriptor panel has been set at 80mm.
minimum pt. sizes.
14pt.
14pt.
7pt.
6pt.
4pt.
6pt.
6pt.
6pt.
12pt
descriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
descriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
x
x
x x
x
exclusion zones & minimum size & colour of icons
below the linedescriptor panel
5.4
40
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx xxxxxxxxx xxxxxxx xxxxxxxxxxxx x xxxxxxxxxxx xxxxxxx xxxxxxx xxxx xxxxxxx x x xxxxx xxx xxx
correctcorrect
the minimum exclusion zone between the key line of the Aiwa logotype and any other element should be at least X where possiblewhen X = the distance from the edge to the text on the left hand side.
the minimum exclusion zone of the descriptor panel is respected the minimum exclusion zone of the descriptor panel is not respectedand the panel has been cropped.
descriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
descriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.comdescriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
descriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
incorrectincorrect
exclusion zones continued
below the linedescriptor panel
5.4
41
the minimum exclusion zone between the key line of the product photograph and any other element should be at least X where possiblewhen X = the width of the key line.
the key line = 1/15 of the longest dimension of the product photographed.
= the exclusion zone
80mm
for ease of recognition a minimum size for reproduction of the product (including the key line)has been set at 80mm.
xx
xx
= 1/15
exclusion zones & minimum size & key lines
below the lineproduct photography
5.5
42
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx xxxxxxxxx xxxxxxx xxxxxxxxxxxx x xxxxxxxxxxx xxxxxxx xxxxxxx xxxx xxxxxxx x x xxxxx xxx xxx
correctcorrect
the minimum exclusion zone between the key line of the product photograph and any other element should be at least X where possiblewhen X = the width of the key line.
the minimum exclusion zones of both elements has been respected. even thoughexclusion zones have overlapped; the objects have not.
the minimum exclusion zone of either the descriptor panel or the product photographyis not respected and the elements have overlapped.
incorrectincorrect
descriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
descriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
exclusion zones continued
below the lineproduct photography
5.5
43
each below the line AiwaCon is made from 2 colours.
the wallpaper used below the line is made from one of these colours.
use the same colour as has been used to colour the icons on your AiwaConand a 50% tint of the same colour to create the wallpaper.(see examples)
the template for the wallpaper is supplied as master artwork and is non-editable.
Pantone 109c
Pantone 109c 50%
Pantone 5773c
Pantone 5773c 50%
Pantone 298c
Pantone 298c 50%
Pantone 146cPantone 146c 50%
Pantone 389cPantone 389c 50%
Pantone 508cPantone 508c 50%
Pantone 146cPantone 389c
Pantone 389cPantone 389c 50%
banner examplebanner master artwork template a series/portrait
wallpaper colour combinations
Pantone 267cPantone 2905c
Pantone 2905cPantone 2905c 50%
below the linewallpaper
5.6
44
6. typographythis section introduces you to the chosen Aiwa font. If your local market does not use roman fonts please find a close match in your format.the shaker font is not free and all 3rd parties must purchase this font.
introduction to shaker.heading and positioning recommendations.ligatures.
6.1
6.2
6.3
45
typography
Aiwa font is shaker regular.
the new brand does not encourage the use of text.
text should be used sparingly and concisely.
an important part of the visual style is the exclusive use oflower case characters.
upper case should only be used in alpha numerical productnames - BMZ K7.
other exceptions are proper names, place names, countries and company names - Aiwa always has an initial capital.
AiwaCon should always have an initial A and C as shown throughoutthis document.
if your local market does not use roman fonts please find a closematch in your format.
shaker is not a free font.
all third party agencies must purchase this font fromwww.typography.net
Aiwa and Sony offices should already have the shaker font installed.
it is your responsibility to ensure that you have a licensed version of this font.
NB: for all Sony and Aiwa offices the Shaker font will not be available on the AMS until the end of week commencing 21/07/03.
abcdefghijklmnopqrstuvwxyx1234567890
abcdefghijklmnopqrstuvwxyx1234567890
abcdefghijklmnopqrstuvwxyx1234567890
shaker regular light
shaker regular
shaker regular bold
6. 1
46
typography the descriptor texts are made up of5 elements.
the descriptor line is shaker regular bold,lower case.
the additional descriptor is shaker regular,lower case. It is 30% smaller than the descriptor.so if the descriptor is 100 pt. then this information is 30pt,and similarly if the headline is 200pt then this informationwould be 60pt. and so on.
the icon descriptor is shaker regular bold and is 20% smaller than the descriptor.any additional info. should be in regular shaker(20pt. and 40pt. in the example outlined above).
the price is shaker regular bold, lower case.It is 30% smaller than the descriptor.(30pt or 60pt in the example outlined above)RRP is in shaker regular.
the legal text is shaker regular, upperand lower. It is 10% smaller than thedescriptor. (10pt or 20pt in the example outlined above).
the URL is shaker regular lower case.it is 40% smaller than the descriptor.(40pt or 80pt in the example outlined above).
= the exclusion zone
descriptor line goes here.jax
£289
any additional information relating to descriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
don't change and distort the headline fonts.none of these text items should be used in italics.all text exist within the descriptor pannel.
headings/positioning recommendations6. 2
47
typographyheadings/positioning recommendations The descriptor line : this distance may becalculated using upper case 'N' of thesame size, weight and typeface.
all other texts are left aligned to this line.
The descriptor icons: these should be placedon the centre of the disc NN.
= the exclusion zone
= the exclusion zone
30 = maximum character length for descriptor line
NN
NNNNNN
NN
NNNN
NN 100 Watt Output
Dolby Digital
Mini Disc
descriptor line goes here.jax
£289
any additional information relating to descriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
NNNN
NNNNNN
descriptor line goes here.jax
£289
any additional information relating to descriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
NN
6. 2
48
headings/positioning recommendations
typographywhen the URL address will not fit in the primary descriptor panelplease use the secondary descriptor panel
the URL should always be centred in the space provided.
descriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
descriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com aiwa.com/australia
primary descriptor panel secondary descriptor panel
6. 2
49
descriptor line goes here.jax
£289
any additional information relating to descriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
descriptor line goes here.jax
£289
any additional information relating to descriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
descriptor line goes here.jax
£289
any additional information relating to descriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.comaiwa.com
descriptor line goes here.jax
£289
any additional information relating to descriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
try not to change the alignment of each element.
try not to reverse the alignement of each element.
try not to reverse the whole descriptor panel.
try not to reverse the alignement of each element.
headings/positioning recommendations continued
typography6.2
50
typography
When using shaker always make surethat you are using all the available ligatures.
Use fractions where possible.
fiflshaker regular light
shaker regular
shaker regular bold
fiflfifl
ligatures6.3
51
7. design templatesthis section provides you with suggested templates you could use in your countries.artwork is available on AMS to help you construct the wallpaper, all other elements, we have provided guidelines to helpyou construct the additional elements to suit your market.
banner.boomerang. wobbler.portrait poster.wallpaper.AiwaCons.
point of sale
7.1
7.2
7.3
7.4
7.5
7.6
52
product photography
descriptor panel
co-op branding
banner withoutco-op branding
AiwaCon
Aiwa logotype
design templates/bannerbelow the line
visual for banner
descriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
aiwa.com
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
descriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
aiwa.com
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
descriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
aiwa.com
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
174 Balham High RoadBALHAMLondonSW12 9BWTel: 0208 6752322
Now available at:
here is a suggestion for a portrait banner for use below the line.
actual designs should be created to suit your market.
7. 1
53
product photography
descriptor panel
co-op branding
AiwaCon
Aiwa logotype
100%
10%
30%
15%
25%
20%
to maintain consistency it is recommended that these proportions be used whenever possible.
descriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
aiwa.com
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
design templates/bannerbelow the line
7. 1
54
product photography AiwaConAiwa lotype
descriptor panel
descriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
aiwa.com
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
descriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
aiwa.com
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
design templates/boomerangbelow the line
7. 2
here is a suggestion for a boomerang for use below the line.
actual designs should be created to suit your market.
55
AiwaConproductphotography
Aiwa logotypedescriptor panel
100%
50%
50%
design templates/boomerangbelow the line
to maintain consistency it is recommended that these proportions be used whenever possible.
100%
25%20%55%
descriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
7. 2
56
design templates/wobblerbelow the line
here is a suggestion for a wobbler for use below the line.
actual designs should be created to suit your market.
product photography
AiwaCon
Aiwa logotype
descriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
descriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
7. 3
57
product photography
Aiwa logotype
descriptor panel
descriptor panel
Aiwa logotype/
100%
75%
25%
50%
to maintain consistency it is recommended that these proportions be used whenever possible.
master artwork template for wobbler
100%
50%
descriptor line goes here.jax
£289
any additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
RRP
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
design templates/wobblerbelow the line
7. 3
58
design templates/postersbelow the line
here is a suggestion for a poster for usebelow the line.
actual designs should be created to suit your market.
AiwaCon
Aiwa logotype
dealer logo & any promotional detail falls within this white space
descriptor
174 Balham High RoadBALHAMLondonSW12 9BWTel: 0208 6752322
Now available at:
descriptor line goes here.jaxany additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
£289 RRP
product photography
descriptor line goes here.jaxany additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
£289 RRP
7. 4
59
product photography
Aiwa logotype
descriptor panelAiwaCon
/AiwaCondescriptor panel
100%
10%
35%
35%
20%
50%
100%
50%
dealer logo & any promotional detail falls within this white space
descriptor line goes here.jaxany additional information relating to dscriptor line above.
icon descriptor some more info on this feature xxxxxxx xxxxxx xx.
icon descriptor some more info on this feature xxxxxxx xxxxxx.
icon descriptor some more info on this feature xxxxxxx xxxxx.
Legal stuff etc. etc. should be in here xxxxxxxx xxxxxxxxxx xxxxxxxx xx xxx xxx xxxxxxx xxx xxxxx xxxxxx xxxxx xx x xxxxxxxxx x xxxxxxxxxxxx xxxxxx x xxxxxxxx xxxxx xxx xxxxxxx x xxxxx xxx x
aiwa.com
co-op branding
£289 RRP
to maintain consistency it is recommended that these proportions be used whenever possible.
design templates/posterbelow the line
7. 4
60
a series/portrait
below the line
Pantone 109c
Pantone 109c 50%
Pantone 5773c
Pantone 5773c 50%
Pantone 298c
Pantone 298c 50%
Pantone 146c Pantone 146c 50%
Pantone 389cPantone 389c 50%
Pantone 508cPantone 508c 50%
wallpaper colour combinations
wallpaper
7. 5
61
outlined master artwork for below the line AiwaCons (available from the AMS system)www.aiwa-ads.com
JAXAwiaCon - below the line use
BMZ - K7 AwiaCon - below the line use
BMZ - K1AwiaCon - below the line use
in America the BMZ - K1 does not include a tape cassette playback.in this case the AiwaCon may be adapted by removing this icon feature. (this is relevant in above the line and below the line)
NET - MDAwiaCon - below the line use
genericAwiaCon - below the line use
below the lineAiwaCons
7. 6