BT Financial July2007
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Advanced communication strategies and tools Lee Hopkins
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Presentation to the communications team at BT Financial Services (part of Westpac) about this new-fangled web2.0 thing. Movies played in the original presentation are not included in this one, nor in the download pdf.
Transcript of BT Financial July2007
Advanced communication strategies and tools
Lee Hopkins
Web2.0 What is ‘Social Media’?
Web2.0 What is ‘Social Media’?
Wikipedia:
the online technologies and practices that people
use to share opinions, insights,
experiences, and perspectives with each other
! Social Media Vs Trad Media
! Social Media Ethos
Truth
Trust
Transparency
Accountability
‘b’ is forWeb2.0
Web2.0 State of the Live Web
71 million blogs…some of them have to be good.
120,000 new weblogs being created each day.
That's about 1.4 blogs/second.
Web2.0 State of the Live Web
1.4 million postsper day.
That's about 17 posts/second.
Web2.0 State of the Live Web
Q3 2006:12 blogs in Top 100.
Q4 2006: 22 blogs inTop 100.
Fin Serv blogsWeb2.0This blog is moderated by Tom Groenfeldt, editor of Windows in Financial Services magazine. Content is provided by Tom and senior members of Microsoft's U.S. Financial Services Group.
Fin Serv blogsWeb2.0
Over a quarter of a million management consultancy readers browse and contribute to Top-Consultant.com each month. Now you can too!
This blog is intended for practising consultants, aspiring consultants and consultants' clients.
1. Kiss
2. Find your lovers
3. Add the channel
4. Keep the conversation going
5. Manage your risk
Five golden rules for bloggingWeb2.0
? Risky behaviour
How could you manage the risks?
Hint: do you have a Code of Conduct at your place?
‘p’ is forWeb2.0
Fin Serv podcastsWeb2.0
Fin Serv podcastsWeb2.0
Fin Serv podcastsWeb2.0
Fin Serv podcastsWeb2.0
Fin Serv podcastsWeb2.0
1. Interviews
2. Speeches
3. Presentations
4. Team/product updates
5. Novelty!
Podcasts are for…Web2.0
1. Understand it
2. Script/template it
3. Polish it
4. Diary it
5. Publish/trumpet it
Five golden rules for podcastingWeb2.0
‘v’ is forWeb2.0
1. Kiss
2. Focus
3. Interview employees/key customers
4. Short specific guides
5. <10 minutes &YouTube it
Five golden rules for videosWeb2.0
“No matter how good the writer,
words on a page will never get
close to conveying the sincerity
and depth of emotion that one
10-minute video did”
Joyce Lewis, Uni of SouthamptonWeb2.0
‘c’ is forWeb2.0
Financial Services
“ ! ”
Online,
no one
likes
‘PR’
PR in the online world
online 3D virtual worlds
Second Life:4m residents / 15,000Average age = 30-3452 : 12
SL 3 tiers SOHO entrepreneur Sell digital products/services
$$$
Corporate Branding and cust.
relations
SME ?
!@#! Conclusions
Web1.0 and Web2.0 – lines are blurring
Authenticity is key ‘no spin’ pr no astroturfing
3D virtual worlds are the future bandwidth technology
!@#! Conclusions
Black Swan moments: September 11 The computer The Asian tsunami Harry Potter
The personal publishing revolution
The Web2.0 fire will not go out!
“ !?! ”
Lee HopkinsLeeHopkins.com
LeeHopkins.net
0410 642 052
For help...
better communication > better result
