BSmith Presentation Samples 0713
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Transcript of BSmith Presentation Samples 0713
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Instagram imager y
Place + persona So many people across the globe use music to broadcast their personalities and lifestyles to the world
We use our imagery to capture this broad range of personas
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Smartphones Drive Data Usage with iPhone and Android Leading
Media Activities Used by Operating System
Source: Nielsen Mobile Media Survey, US, Q2 2009
MobileInternet App
Downloads
MobileVideo Mobile
Commerce
Location-based Services
A Nielsen / McKinsey Company
Apple iPhone
Android
BlackBerry
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App Store
Gmail
YouTube
Pandora
0 200 400 600 800
Android Market
Gmail
YouTube
Pandora
0 200 400 600 800
Android OS (Minutes)
Time per Person on Most Popular Apps
Apple iOS (Minutes)
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Conversations and Reciprocal Engagements
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THE OSBOURNES
*The portion of the network’s target viewing audience born after 1980.
Retooling the MTV brand for the Millennial* generation
• MTV faces turf incursions from all sides including the Internet, cell phones, and video games
• Millennials place a very high premium on self-expression, by curating their identities onFacebook profiles
• Keeping it real: one of the biggest put-downs in the Millennial world is to label someone as ‘fake’
• Snarkiness of Generation X carries lower appeal among those with less hierarchical upbringings
• Generational archetypes: the creator, expressing who one is; the seeker, searching for their place in the world; the lover, navigating relationships; the soloist, craving a sense of belonging; the magician, seeking personal power; and the master, striving for control in life