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ABERDEEN BUSINESS SCHOOL
Copyright Declaration Form
Name Mr Nicholas Anderson
Email/contact tel no.: [email protected] / 07527 971 506
Course: MSc Degree in Purchasing & Supply Chain Management
Module: BSM581
Dissertation Title: An examination into the impact that investment in trade compliancehas upon a firm's competitive advantaqe
SupervisorlTutor: Mr Bryan McNay
Before submitting confirm:
a) that the work Lderti=lken for this assignment is entirely my own and that I havenot made use of any unauthorised assistance
b) that the sources of all reference material have been properly acknowledgedc) that, where necessary, I have obtained permission from the owners of third party
copyrighted material to include this material in my dissertation.
I have read and agree to comply with the requirements for submitting the dissertation as anelectronic document.
Iagree:
• That an electronic copy of the dissertation may be held and made available onrestricted access for a period of 3 or more years to students and staff of theUniversity through The Robert Gordon University Moodie.
• That during the period that it is accessible on Moodie the work shall be licensedunder the Creative Commons Attribution-Non Commercial-Share A like 2.5 Licence tothe end-user - http://creativecommons.org/licenses/by-nc-sa/2.5/
Signed ~.~ ..f\.~.~~ Date ~./.~.I.i.1. .
THEROBERTGORDONUNIVERSITY
ABERDEEN
FACULTYOF MANAGEMENTAberdeen Business School
Title: An examination into the impact that investment in trade compliancehas upon a firm's competitive advantage
Name: Mr Nicholas Anderson
Matriculation Number: 0813056
Submission Date: 9th May 2011
Supervisor: Mr Bryan McNay
Aim: An examination into the impact that investment in trade compliancehas upon a firm's competitive advantage.
Objectives:
1. The Author will examine the effects of globalisation on today's oil andgas industry with hope that findings will assist in solidifying theincreased role that trade compliance can and should play.
2. The various Regulatory Bodies with acts governing numerousinternational markets will be assessed in relation to the ever increasingand complex role of the trade compliance function.
3. A study of the most recent import and export compliance topics willfurther outline the complex nature of today's global market place.
4. A review of published historic violations and their settlements withcorresponding share price movements will provide sufficient supportfor/against an increased investment in trade compliance.
5. As a project which will run in conjunction with the dissertation, theauthor will conduct a harmonised tariff classification analysis. Thefindings of which should support an 'argument that trade compliancecan offer competitive advantage.
6. The latest information systems and technology available offeringsupport to the trade compliance function will be reviewed.
Signed:
Total word count (excluding acknowledgements ,diagrams, references,bibliography and appendices) - 18,402 words.
A Dissertation submitted in partial fulfilment of the requirements for the MScDegree in Purchasing & Supply Chain Management.
I ABSTRACT
The purpose of this study aimed to uncover whether an investment in an
organisations trade compliance group would have impact on competitive
advantage.
The author has examined, in detail, whether greater focus and investment in
trade compliance can lead to competitive advantage. On the flip side, the
author also examined the cost of non-compliance and its damaging effects on
performance, in particular, share price performance.
There is evidence to suggest that trade compliance can, coupled with other
market specific tools, offer itself as a unique selling point to the customer.
Evidence was found which suggested that compliance alone manifested itself
as competitive advantage through enhanced corporate image and customer
assurance of product delivery.
Advancements in information technology capabilities have afforded an
opportunity to excel in the field of trade compliance. Assuming investment is
forthcoming, evidence existed confirming the role of compliance in
contributing to competitive gain.
Through a mixture of primary and secondary research and qualitative and
quantitative data, the author set out capture the following objectives;
• The Author will examine the effects of globalisation on today's oil and
gas industry with hope that findings will assist in solidifying the
increased role that trade compliance can and should play.
• The various Regulatory Bodies with acts governing numerous
international markets will be assessed in relation to the ever increasing
and complex role of the trade compliance function.
• A study of the most recent import and export compliance topics will
further outline the complex nature of today's global market place.
• A review of published historic violations and their settlements with
corresponding share price movements will provide sufficient support
for/against an increased investment in trade compliance.
• As a project which will run in conjunction with the dissertation, the
author will conduct a harmonised tariff classification analysis. The
findings of which should support an argument that trade compliance
can offer competitive advantage.
• The latest information systems and technology available offering
support to the trade compliance function will be reviewed.
Accordingly, three hypotheses, surrounding the aim and objectives, were
designed and satisfied.
The author concludes with recommendations.
ii
I ACKNOWLEDGEMENTS~------------------------------------------------------------~
The author wishes to thank those who have assisted and advised during the
project, with particular mention to:-
• Employer, Company A, for continued support and guidance
throughout.
• The Robert Gordon University for their professional guidance and
facilities at hand.
• To all persons who kindly participated in the research undertaken for
the purpose of this study.
• To all my friends and family for their continued help and support
during my studies.
iii
I CONFIDENTIALITY REQUEST lThe dissertation is strictly confidential and is only available for assessment
purposes with all copies to be returned to the author after the assessment
board has agreed the grade.
iv
I TABLE OF CONTENTSL _ I-------
Abstract
Acknowledgements
Confidentiality Request
Table of Contents
List of Tables
1.01.1
1.21.31.4
CHAPTER 1 INTRODUCTION
Aim
Objectives
Company A
Confidentiality Statement
II
2.02.12.22.32.42.52.62.72.82.92.10
CHAPTER 2 LITERATURE REVIEW
International Trade - The Global Marketplace
HTC/ECCN Classification
ECCNViolation Case
Denied Parties
International Trade - Summary
Regulatory Bodies
Import/Export Compliance Programs
Information Systems and Technologies
Third Party Service Providers
Violations/Settlements
II
3.03.1
CHAPTER 3 RESEARCH METHODOLOGY
Prospective Techniques of Investigation
PageNo
iii
iv
v
vii
1
3
3
45
6
6
1015181920233134
36
4444
v
3.1.1 Secondary Research 44
3.1.2 Primary Research 46
3.1.2.1 Quantitative v Qualitative Research Methods 46
3.2 Rationale for Choice of Research Method 47
3.2.1 Probing 48
3.2.2 Steering 49
3.2.3 Close-ended Questions 49
3.2.4 Open-ended Questions 50
3.3 Interviews 50
3.4 Limitations of Research 51
3.5 Hypotheses 52
1Ill
4.0 CHAPER 4 -DATA ANALYSIS 53
4.1 Company A - Overview 53
4.2 Classification Analysis 57
4.2.1 Kazakhstan Analysis 66
4.2.2 Australia Analysis 67
4.3 Technology Review 68
II
5.0 CHAPTER 5 - CONCLUSIONS & RECOMMENDATIONS 73
5.1 Conclusions and Recommendations 73
5.2 Summary 79
III
Referencesl Bibliography
Appendix A
Appendix B
81
vi
I LIST OF TABLESi
PageNo
Table 1Market-Adjusted Price Reactions to FCPA-RelatedNews and Announcements 42
vii
INTRODUCTION CHAPTER 1
1.0 CHAPTER 1 - INTRODUCTION
Complying with national and international trade laws and regulations is a
priority for organisations operating globally.
Research has confirmed that compliance can be challenging and costly due to
regulations ever changing. However, the cost of non-compliance is soaring.
Expanding markets have increased the need for robust compliance
structures, systems and processes. In order for such structures, systems
and processes to be effective, compliance, the function, must have strong
leadership from top down.
The author has examined, in detail, whether greater focus and investment in
trade compliance can lead to competitive advantage. On the flip side, the
author also examines the cost of non-compliance and its detrimental effects
on performance, in particular, share price performance.
There is evidence to suggest that trade compliance can, coupled with other
market specific tools, offer itself as a unique selling point to the customer.
But firstly, compliance as a tool offering competitive advantage must be sold
successfully to the board room.
Advancements in information technology capabilities have afforded an
opportunity to excel in the field of trade compliance. Again, if this can be
sold to the board room, evidence suggests that compliance will offer an
organisation competitive advantage.
Specifically in the US, the oil and gas sector has been descended on by
government agencies - Customs, the Office of Export Control (commerce)
and the Department of Justice. The fines for violations are high. For
perspective,
An examination into the impact that investment in trade compliance has upon a firm's competitive 1advantage
INTRODUCTION CHAPTER 1
EXPORTADMINISTRATION REGULATIONS (EAR) (per violation)
Civil
• up to $250,000 or 2 times the value of the export
• Corporate Criminal - up to $1 million or 5 times value of export
• Individual Criminal - up to $1 million and/or 20 years imprisonment
United Kingdom
• Civil - Greater of 3 times the value of the goods or £1,000
• Criminal - 7 years in prison and unlimited fines
China
• 50,000 and 250,000 yuan where the value of the transaction is less
than 50,000 yuan, but between 100% and 500% of the transaction
value for higher-value transactions
Antiboycott
• Civil - up to $250,000 or 2 times the value of the transaction
• Criminal - up to $1,000,000 and/or up to 20 years imprisonment
• Denial of foreign tax credits
(Company A, Presentation)
In the most serious of cases, a denial of export and import privileges could
be sought and clearly, this would have a devastating impact on an
organisation operating on the international stage.
In recent years, Cameron, FMC, Weatherford, NOV, Baker Hughes, NALCO
and BJ Services amongst many others have had published export violations,
each will be looked at in more detail during the literature review. Evidently,
published violations will have a detrimental impact on an organisations share
price. Again, during the literature review, the author will look at the
An examination into the impact that investment in trade compliancehas upon a firm's competitive 2advantage
INTRODUCTION CHAPTER 1
correlation between non-compliance with trade regulations resulting in
penalties and negative publicity and share price movements. With huge
efforts and focus on supply chain effectiveness, the importance of a smooth,
unproblematic and reliable supply chain and the role compliance can play in
assuring this should not be understated.
I 1.1 _-_A_-i_m . _ JAn examination into what impact investment in trade compliance has upon a
firm's competitive advantage.
r 1.2 Objectives~----------------------------------------------------------------~
With reference to the Oil and Gas service industry, as global markets
increase in size (Namibia, Falkland Islands) and in certain cases (Libya, Ivory
Coast) decrease in size, the laws and regulations governing international
trade become more complex. With the cost of non-compliance soaring,
coupled with the damaging impact non-compliance has on future business
operations and opportunities, the author examines whether greater
investment in trade compliance can lead to competitive advantage.
With the central aim of the dissertation focusing on whether trade
compliance can offer competitive advantage in today's global market, it is
necessary for the author to examine certain factors that influence global
operations;
• The Author will examine the effects of globalisation on today's oil and
gas industry with hope that findings will assist in solidifying the
increased role that trade compliance can and should play.
An examination into the impact that investment in trade compliance has upon a firm's competitive 3advantage
INTRODUCTION CHAPTER 1
• The various Regulatory Bodies with acts governing numerous
international markets will be assessed in relation to the ever increasing
and complex role of the trade compliance function.
• A study of the most recent import and export compliance topics will
further outline the complex nature of today's global market place.
• A review of published historic violations and their settlements with
corresponding share price movements will provide sufficient support
for/against an increased investment in trade compliance.
• As a project which will run in conjunction with the dissertation, the
author will conduct a harmonised tariff classification analysis. The
findings of which should support an argument that trade compliance
can offer competitive advantage.
• The latest information systems and technology available offering
support to the trade compliance function will be reviewed.
The objectives outlined above will be achieved by examining the most recent
academic literature coupled with focussed primary research targeting the key
personnel and available data within company A.
E CompanyA
Company A has over 13,000 employees in more than 75 countries around
the world. The organisation is a key part of the world's hydrocarbon
An examination into the impact that investment in trade compliance has upon a firm's competitive 4advantage
INTRODUCTION CHAPTER 1
exploration and production industry. The organisation has over 400 service
locations and, therefore, operates on a global scale.
11.4 Confidentiality Statement1 _
In order to examine truly the impact that investment in trade compliance can
have on a firm's competitive advantage the author has chosen to base the
bulk of research, primary and secondary, qualitative and quantitative, on his
current employer. For confidentiality reasons, the author will refer
throughout the dissertation to company A, the employer.
An examination into the impact that investment in trade compliance has upon a firm's competitive 5advantage
LITERATURE REVIEW CHAPTER 2
I 2.0 CHAPTER 2 - LITERATURE REVIEWI
This chapter will focus on literature gathered in relation to the aim and
objectives of the thesis topic, in order to help provide evaluation and
understanding around compliance functions and whether they can provide
competitive advantage. Literature has been taken from Company A in-house
presentations, academic journals, textbooks and websites.
r 2.1 International Trade - The Global Marketplace!
In conjunction with the aim of this thesis and with reference to the Oil and
Gas service sector, it could be argued that global markets are fluid. Most
recently, the drilling fluids industry has seen expansion in areas such as
Namibia and the Falkland Islands with increased investment and focus on oil
and gas exploration. In certain countries such as Libya and the Ivory Coast,
due to political troubles, markets have closed as a result of government
enforced sanctions. Clearly, with new markets comes new regulations and
with closed markets also comes new regulations. Therefore, the laws and
regulations governing international trade are also fluid adding complexity to
the trade compliance task. With the cost of non-compliance soaring, coupled
with the detrimental impact non-compliance has on future business
operations and opportunities, the author examines whether greater
investment in trade compliance can lead to competitive advantage.
It could be argued that the term globalisation, which still seems to be an
everyday term, is something of the past. It would be more appropriate, in
the world we have today, to view the term globalisation as an historic event.
Everything we now have, the global market, was a result of globalisation.
There is now one global market and, as earlier stated, the market has
several doors which open and close at regular intervals. As each door opens,
another door closes, and with each swing comes new laws and regulations
An examination into the impact that investment in trade compliance has upon a firm's competitive 6advantage
~ ~ ~~-------------------
LITERATURE REVIEW CHAPTER 2
which must be digested prior to stepping in. The trade compliance
department within an organisation operating globally has a duty to ensure
compliance with each law and regulation.
As outlined by Jeffery (2002) in an article published in the UK Guardian
newspaper, 'What is Globalisation?' the dictionary definition would tend to
agree with the authors previous assessment regarding the term
'globalisation; ,
"Globalisation (n) is the process enabling financial and investment markets to
operate internationally, largely as a result of deregulation and improved
communications" (Collins) or - from the US - to "make worldwide in scope or
application" (Webster)"
(www.guardian.co.uk)
Evidently, financial and investment markets operate internationally with 'at
the touch of a button' communications. If we take the Webster definition,
'make worldwide in scope of application' again, we can argue that
globalisation is now an historic event.
As new markets open, for example, if the American administration lifts its
embargo on Cuba, it will open up new opportunities for American business.
Whether we still class these new opportunities as globalisation is up for
argument. The author would argue no, this is not globalisation.
Globalisation is a past event.
Referring back to immediate communications, it was this type of
technological advancements that evolved our old world, encouraging and
enabling globalisation. In our present day/state, the technology available
now can also encourage and enable the evolvement in the way organisations
manage their trade compliance function. The author will discuss this
An examination into the impact that investment in trade compliancehas upon a firm's competitive 7advantage
UTERATURE REVIEW CHAPTER 2
argument in more detail during the information technology review during a
later section.
As a clear example of what globalisation created, Company A, which will be
studied during this report, now has over 13,000 employees in more than 75
countries around the world. Without the technological advancements this
growth would not have occurred.
Due to Company A's vast global operations, it must abide by the national and
local trade laws, the import and export rules in place, and the regional trade
laws governing each business unit. This also will be discussed further, in
more detail, during the report.
Company A is a Multinational organisation, which put simply, is a company
which has subsidiaries in various countries. The headquarters of Company A
is in Houston, USA. As a U.S. organisation, the company is subject to U.S.
trade laws. Resulting from a global market and operations in 75 countries,
the U.S. trade laws governing the business conducted by Company A are
complex.
Unique to the U.S., the American administration has re-export laws which
mean that U.S. origin materials are not only controlled for export, but also
controlled for re-export. As an example, if a UK company purchased U.S.
origin equipment from the U.S., it would not be free to forward the
equipment to Nigeria, without abiding by the U.S. re-export control laws. An
export is not always tangible; information such as technological drawings
sent via email from the U.S. to the UK is also classed as an export and would
also be subject to re-export laws.
The U.S. Bureau of Industry and Security (BIS) define export as;
''An export is a shipment or transmission of items out of the United States"
An examination into the impact that investment in trade compliance has upon a firm's competitive 8advantage
LITERATURE REVIEW CHAPTER 2
And a re-export as;
"A re-export is a shipment or transmission of items subject to the EAR from
one foreign country to another"
And, finally, a deemed exportjre-export;
"Release of technology or source code to foreign national in the U.S. or
abroad"
(http://www.bis.doc.gov/complianceandenforcement/dontletthishappentoyou
2007 sm.pdf)
According to the U.S. business of industry and security;
"Most people think of an export as the shipment of a commodity from inside
the United States to a foreign country, but that is only one type of export.
Under the EAR, the release of technology or source code to a foreign
national, even if the foreign national is in the United States, is also "deemed"
to be an export to the home country or countries of the foreign national and
may require a license under the EAR. Technology can be released through
visual inspection, oral exchanges of information, or the application to
situations abroad of personal knowledge or technical experience acquired in
the United States. For example, if a graduate student who is an alien with a
valid visa reviews controlled technology pursuant to a grant from a private
company that will not publicly release the study, an export license or license
exception may be required because the review could be considered a
'deemed export'. "
(http://www.bis.doc.gov/complianceandenforcement/dontletthishappentoyou
2007 sm.pdf)
An examination into the impact that investment in trade compliance has upon a firm's competitive 9advantage
LITERATURE REVIEW CHAPTER 2
I 2.2 HTC I ECCNClassificationI
In order to export, import, or re-export, material must be classified. There
are two types of classification. Harmonized Tariff Classification (HTC) and
Export Control Classification Number (ECCN).
HTC classification is the process used for describing items being exported /
imported.
"When trading internationally, you will need to find the correct commodity
code for your goods so you can fill out customs paperwork accurately. The
code is an eight-digit number for exports outside the EU or goods moving
within the EU, but is a ten-digit number for imports from outside the EU.
Once you know the commodity code, you can look up other important
information such as duty rates and any import or export restrictions. "
(http://www.businesslink.gov.uk/bdotg/action/detail?itemId=1078053656&t
ype=RESOURCES)
The reasons for HTC classification are very simple, duty rates are set by
country of origin and commodity code so it is essential that goods are
correctly classified. Local customs authorities can back date under paid
duties for incorrectly classified goods going back 3-5 years dependent on the
local authority. Clearly, while dealing with high value, high dutiable
products, it makes sense to make sure that the classification is correct. The
first 6 digits of the HTC code are universally aligned. Digits 7-10 can be
added by the importing country which, as above along with the country of
origin, sets the duty rate. As part of the overall aim to determine whether
additional investment in trade compliance can result in competitive
advantage, the author will conduct a detailed classification analysis with hope
that savings can be achieved allowing competitive advantage through a
reduced total landed cost. Total landed cost, put simply, is the total, all in
An examination into the impact that investment in trade compliance has upon a firm's competitive 10advantage
UTERATURE REVIEW CHAPTER 2
cost, to move a product from one country to another. The all in cost would
include the cost of material, freight costs, duty and tax, handling, import
broker fees etc. The author will conduct a classification analysis with focus
on Kazakhstan and Australia during the primary research stage of this report.
The UK government states that;
"Classifying your goods correctly will help ensure that you:
• pay the right duty and VAT
• know whether an import or export licence is needed
You are legally responsible for the correct classification of your goods, even if
you use an agent. Incorrect classification can lead to your goods being
delayed or seized and you will have to pay any duty and tax owed, plus
possible financial penalties."
(http://www .businesslink.gov .uk/bdotg/action/detail?itemId = l078053832&t
ype=RESOURCES)
ECCN classification is the process of describing items being exported by their
use, which is either dual-use or (single) civilian use.
With regards to ECCN classification, in the U.S., it is described simply as
"ECCN classification". In the UK, it is the "Product Rating classification" and
in EU member states, the "Control Number classification".
• United States = ECCN(Export Control Classification Number)
• United Kingdom = Product Rating
• EU-Member Countries = Control Number
An examination into the impact that investment in trade compliance has upon a firm's competitive 11advantage
LITERATURE REVIEW CHAPTER 2
The U.S. Regime governing exports is the Export Administration Regulations
(EAR). The EAR hosts a list of controlled commodities, software, and
technology known as the Commerce Control List (CCl) which sets out:
• The technical parameters of each controlled item;
• The reason for control; and
• The circumstances under which the item can be exported.
"Consulting the CCL and properly determining the applicable ECCN is the first
and most important step in determining whether an export license is required
under the EAR to export a U.S.-origin item"
(Director of Trade Compliance, Company A)
ECCN classification is slightly more complex than HTC classification and
distinguishes between commercial materials with no military use and dual
use materials which have civilian uses but also military uses. Materials and
products which have dual use, such as Teflon coated diaphragm pumps, as
described in the Wilden case below, can be used in the manufacture of
chemical and biological weapons. Dual use materials require an export
licence prior to export.
Materials which have no dual use have no ECCN number / Product Rating
number / Control number. Every day, civilian goods only, are classified in
the US as EAR99 and in the UK as NlR (No Licence Required).
"The Department of Commerce's Bureau of Industry and Security (BIS) is
responsible for implementing and enforcing the Export Administration
Regulations (EAR), which regulate the export and reexport of most
commercial items. We often refer to the items that BIS regulates as "dual-
use" - items that have both commercial and military or proliferation
An examination into the impact that investment in trade compliance has upon a firm's competitive 12advantage
LITERATURE REVIEW CHAPTER 2
applications - but purely commercial items without an obvious military use
are also subject to the EAR"
(http://www.bis.doc.gov/licensing!exportingbasics.htm)
The Bureau of industry and security distinguish between ECCN and EAR 99 as
follows;
"ECCN, stands for Export Control Classification Number. An ECCN is an
alpha-numeric classification used in the Commerce Control List to identify
items for export control purposes. An ECCN is different from a Schedule 8
number, which is used by the 8ureau of Census to collect trade statistics. It
is also different from the Harmonized Tariff System Nomenclature, which is
used to determine import duties.
All ECCNs will have 5 characters, for example, 1A001, 48994, or 8DOO1.
There are 10 categories on the Commerce Control List. The first number of
the ECCN identifies the category to which it belongs, for example, 1 =
Nuclear Materials Facilities and Equipment, 4 = Computers, 9 = Propulsion
Systems, Space Vehicles and Related Equipment.
However, EAR99 is a different type of classification. It serves as a "basket"
designation for items that are covered by the EAR, but are not specified on
the Commerce Control List. EAR99 items can be shipped without a license to
most destinations under most circumstances. There are limitations on the
use of EAR99. However, the majority of the commercial exports from the
United States fall into this category"
(http://www.bis.doc.gov/licensing/doneedaneccn.html)
Importantly, as advised on the us BIS website;
An examination into the impact that investment in trade compliance has upon a firm's competitive 13advantage
UTERATURE REVIEW CHAPTER 2
"To minimize the potential diversion or misuse of licensed exports, BIS adds
conditions to nearly all export licenses. License conditions may, among other
things, restrict the wayan item is used after export, or it may require certain
reports to be made by the exporter. The conditions are created through an
interagency process that includes BIS and agencies at the Departments of
State and Defense, among others. The use of license conditions allows the
Government to approve license applications that might otherwise be denied.
Oncea license is issued, BIS seeks to ensure compliance with the conditions.
(http://www.bis.doc.gov/complianceandenforcement/dontletthishappentoyou
2007 sm.pdf)
"Violations of the EAR are subject to both criminal and administrative
penalties. In some cases, where there has been a willful violation of the EAR,
violators may be subject to both criminal fines and administrative penalties.
However, for most administrative violations, there is no intent requirement,
which means that administrative cases can be brought in a much wider
variety of circumstances than criminal cases. Fines for export violations can
reach up to $1 million per violation in criminal cases, $50,000 per violation in
administrative cases on or after March 9, 2006 (there have been no such
cases that have reached a final order yet), and $120,000 per violation in
certain administrative cases involving national security issues.1 In addition,
criminal violators may be sentenced to prison time and administrative
penalties may include the denial of export privileges. A denial of export
privileges basically prohibits a person from participating in any way in any
transaction subject to the EAR. Furthermore, it is a violation of the EARfor
anyone to participate in an export transaction subject to the EAR with a
denied person.
It should be noted that in most cases, BIS reaches negotiated settlements in
its administrative cases prior to a formal administrative hearing. Those
negotiated settlements are often reached as a result of voluntary
An examination into the impact that investment in trade compliance has upon a firm's competitive 14advantage
LITERATURE REVIEW CHAPTER 2
se/fdisclosures (VSDs) of violations by companies and individuals. BIS
considers VSDs to be a significant mitigating factor when negotiating
settlements of administrative cases. VSDs reflect a company's or individual's
acceptance of responsibility for EAR violations. To encourage VSDs, in
appropriate cases, fines and other administrative penalties may be
significantly reduced as a result of the fact that BIS became aware of the
violations as a result of a VSD. Guidance regarding administrative penalties is
provided in Supplement No. 1 of Part 766 of the EAR and in chapter five of
this publication. In that guidance, some factors, including VSDs, are given
"great weight" and are viewed as significantly mitigating violations. In the
following cases, VSD credit is noted where it was given.
As a standard provtston of BIS settlement agreements, the respondent
involved neither admits nor denies the charges made against it. Therefore,
the violations referenced in many of the summaries in this booklet have
neither been proven in court nor been admitted to by the company or
individual. Please also be aware that this letter and booklet are not intended
to create, nor do they create, any right or benefit, procedural or substantive,
enforceable by law against the Department of Commerce or any other part of
the U.S. Government. Nor should the cases in this booklet be interpreted as
precedent in any future actions involving the U.S. Government".
(http://www.bis.doc.gov/complianceandenforcement/dontletthishappentoyou
2007 sm.pdf)
II 2.3 ECCNViolation case
It is appropriate, at this stage of the dissertation, to study the below export
violation case as it provides a valuable insight into the risks involved with
export compliance. Further cases will be studied during later chapters.
An examination into the impact that investment in trade compliance has upon a firm's competitive 15advantage
UTERATURE REVIEW CHAPTER 2
"California Company Settles Charges of Unauthorized Exports to
Iran, Israel, People's Republic of China, Syria, and the United Arab Emirates.
The U.S. Department of Commerce today announced that Wilden Pump and
Engineering Co., LLC (Wilden), a company based in Grand Terrace,
California, will pay a $700,000 civil penalty to settle administrative charges
that it violated the Export Administration Regulations (EAR) in connection
with unauthorized exports of diaphragm pumps from the United States to the
Iran, Israel, People's Republic of China, Syria, and the United Arab Emirates
without the required Department of Commerce export licenses.
The Commerce Department's Bureau of Industry and Security (BIS) charged
that, between 2000 and 2003, Wilden committed 71 violations of the EAR.
Specifically, BIS found that Wilden committed 26 violations by exporting
diaphragm pumps without the required licenses. In connection with 22 of the
exports, Wilden violated the EAR by transferring diaphragm pumps with
knowledge that violations of the EAR would occur. BIS also charged that
Wilden committed 23 violations of the EAR by making false statements on
export control documents.
The size of the penalty assessed to Wilden is due to the significant number of
violations, many of them with knowledge that the shipments were destined
to an embargoed country. The diaphragm pumps exported by Wilden are
subject to Department of Commerce's Export Administration Regulations and
the Department of the Treasury's Iranian Transaction Regulations. The
majority of the pumps that were exported are controlled for export and re-
export due to concerns that they could be used in chemical and biological
weapons proliferation.
"This investigation demonstrates the Commerce Department's commitment
to vigorously pursue those who knowingly violate U.S. export control law,"
said Wendy L. Wysong, Acting Assistant Secretary for Export Enforcement.
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Wilden also agreed to be subject to a three-year denial of export privileges
for items on the Department's Commerce Control List. The denial will be
suspended for two years provided that Wilden does not commit any
violations of the EARduring the suspension period.
Acting Assistant Secretary Wysong commended the Special Agents of BIS's
Office of Export Enforcement, Los Angeles Field Office, for their work on this
investigation. "
(http://www.bis.doc.qov/news/2005/winden.htm)
This case visibly illustrates the importance of classifying exported material
correctly. It is important to distinguish between whether material is
controlled or falls into the EAR 99 / NLR bucket. Quite clearly, an
organisation suffering a $700,000 civil penalty is going to be hurt but,
dependent on the revenues in question, a recovery is likely to be possible.
However, as was almost the case, export privileges could have been lost,
which would have had a catastrophic affect on future business. The global
market which is now in place undoubtedly offers more buyers than a local
market. In this case, going forward post the violation, there will be increased
government scrutiny which is never welcome. Also, published violations, as
it was with this case, (all information taken from the U.S. Bureau of industry
and security website) will have a negative impact on the organisations share
price, as will be proven during a later study. Furthermore, violations are
published in the Wall Street Journal. Share price movement in conjunction
with violations will be studied in more detail at a later stage but, quite
clearly, as the share price is the number one driver of a publicly traded
company, it will impact current and future investment. In an industry which
is now filled with joint ventures and strategic partnerships, the negative
publicity which surrounds an export violation further emphasises that export
violations should be avoided at all costs.
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Whether investment in the trade compliance function could have prevented
the case of Wilden is obviously disputable, "Wilden violated the EAR by
transferring diaphragm pumps with knowledge that violations of the EAR
would occur". However, it does go without saying that organisations
operating in the new world, the post 9/11 world with ever increasing trade
security measures, who are heavily reliant on exports, should invest in trade
compliance as a protective preventive measure. Nonetheless, the
dissertation hopes to determine whether trade compliance can, rather than
simple basic protective prevention, offer more in terms of competitive
advantage. Although, perhaps, it could be argued that prevention in itself
does create competitive advantage. As an example, before entering a joint
venture, it is likely that a compliant organisation would seek assurance of
compliance within the proposed partner, thus creating competitive advantage
over a peer with poor compliance history and commitment.
I 2.4 DeniedParties l~I ------------ 1
Also falling into the category of export controls, as was mentioned in the
Wilden case, is Embargoed countries.
The International Emergency Economic Powers Act (IEEPA) is the primary
legal authority for most sanctions programs (Iran, Syria, Sudan,
Burma/Myanmar etc.) The sanctions apply to American citizens/companies
and permanent resident aliens anywhere in the world and an
individual/company, regardless of citizenship, when in the U.S.
The Trading with the Enemy Act (TWEA) is the primary legal authority for
Cuba and North Korea. The application is much like IEEPA, but also applies
to foreign organised subsidiaries of U.S. companies.
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The EU, with regards to other sanctions and embargoes on other countries,
generally follow the U.N. General Assembly Lead. EU sanctions generally
apply to Member State nationals, wherever located, along with ships and
airplanes flagged under member state.
The U.S. and various other governments impose trade sanctions and export
controls that prohibit Company A from transacting business with various
countries (e.g., Cuba, Iran), organisations (e.g., AI Qaeda or named narcotic-
traffickers), and persons (e.g., the late Osama Bin Laden). The Bureau of
Industry and Security (BIS) will stop items subject to the EAR, including
items not on the Commerce Control List, from being exported, re-exported or
transferred (in-country) when there is an unacceptable risk that such items
will be used in, or diverted to, any of the following proliferation activities -
nuclear end-uses, certain rocket systems and un-manned air vehicle end-
uses, certain chemical and biological weapons end-uses.
12.5 International Trade - Summary
Without a doubt, the Global market presents numerous prospects for an
organisation such as Company A which holds the resources to capitalise on
opportunities. However, as identified by reviewing the most basic of export
regulations, controlling the operations required to succeed within the global
market are made complex by the simple export and re-export trade laws
governing them. It is the aim of the report to review in further detail the
regulations governing international trade and whether investment in trade
compliance can lead to improved operations - whereby improved operations
offer competitive advantage. In order to satisfy this argument the author
must examine and review a number of factors. But firstly, the regulatory
bodies with their acts which govern the global market where Company A
operates must be reviewed.
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l2.6 Regulatory Bodies
In order to understand the complexity surrounding international trade as a
direct result of the laws set out governing international trade, it is important
that the author acknowledges the many acts, regimes, laws and treaties
having influence over trade.
Firstly, the export regimes of almost every country are based upon the
dictates of several different treaties.
The treaties which dictate the laws set out by the numerous export regimes
are noted below;
• Wassenaar Arrangement (dual-use items, conventional
arms/munitions) .
• Australia Group (chemicals and biological agents).
• Nuclear Suppliers Group and Zangger (nuclear material).
• Missile Technology Control Regime (missiles, Unmanned Aerial
Vehicles (UAVs), and related technology).
• Export Administration Regulations (EAR) - Bureau of Industry and
Security (BIS), Department of Commerce - regulates the export and
re-export of dual-use goods, software, and technology.
• International Traffic in Arms Regulations (ITAR) - Directorate of
Defense Trade Controls (DDTC), Department of State - regulates the
export and re-export of defense articles, defense services, and related
technologies.
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• Country-Specific Economic & Trade Sanctions - administered by the
Office of Foreign Assets Control (OFAC), Department of the Treasury -
restrict trade, investment, and financial transactions by U.S. citizens,
U.S. companies, non-U.S. branches of U.S. companies, and, in some
instances, U.S. -owned or controlled subsidiaries with certain countries,
entities, and individuals.
• Antiboycott Laws - both the Treasury and Commerce Departments
administer antiboycott laws. These laws apply directly to U.S. -owned
or controlled subsidiaries and are designed primarily to counter Arab
country boycotts of Israel and Israeli goods.
(Internal, Company A presentation)
Other U.S. agencies involved in export transactions are:
• Census Bureau's Office of Foreign Trade Statistics - charged with
collecting export trade statistics from Electronic Export Information
(EEl).
• U.S. Bureau of Customs and Border Patrol - review exports and assist
with enforcement of U.S. export control laws.
• Environmental Protection Agency (EPA) - charged with ensuring
exportations provide proper notification of certain chemical agents.
• Nuclear Regulatory Commission (NRC) - issues export and import
licenses for radioactive materials.
• Non-U.S. Export Regimes - many countries, such as the U.K., EU-
member countries, Japan, China, Canada, Australia, among others,
have export regimes similar to the United States.
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• Import Transactions - U.S. Customs and Border Protection (CBP) is an
agency of the U.S. Department of Homeland Security charged with the
management, control, and protection of U.S. borders, collection of
import duties, and enforcement of regulations related to international
trade, drugs, immigration, and supply chain security.
• Non-U.S. Import Regimes - Almost every country has regulations
intended to control imports and addressing the collection of import
duties.
(Internal, Company A presentation)
The BIS states;
"A number of executive branch agencies have responsibilities for regulating
exports from the United States. The Department of Commerce is responsible
for controlling goods and technology, which are capable of being used for
commercial purposes but which also present foreign policy or national
security concerns. BIS implements export controls for the Department of
Commerce through the Export Administration Regulations (EAR). Other
federal agencies with a role in export controls include the State Department,
which controls arms exports and re-exports, the Department of Energy,
which controls exports and re-exports of technology related to the production
of special nuclear materials and the Department of Treasury, which
administers certain embargoes"
(http://www.bis.doc.gov/complianceandenforcement/dontletthishappentoyou
2007 sm.pdf)
It is worth noting, with regards to company A and the u.s. EAR, that the
export control regime of the United States is one of the most complex in the
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world and is regulated under several different statutes;
• The Export Administration Act
• The Arms Export Control Act
• The Emergency Economic Powers Act
• The Trading with the Enemy Act
(Journal of Institute of Management and Administration, Managing Imports
and Exports, 2006)
Pupkin, as cited by Hansen (2004), states that;
"Given the complexity of the US regulatory regime, it is important that U.S.
exporters take seriously the enforcement of export control laws. "
(Export Regulations and Compliance, Hansen 2004)
Considering this statement further, it is clear that, as Company A is a U.S.
exporter, the enforcement of export laws should be taking seriously. Due to
the complex nature of the very simple U.S. export laws as discussed earlier,
the role compliance must play in assuring full compliance is difficult, but
essential. In order for the author to further understand the complexity of the
compliance processes, import and export compliance laws must be studied in
further detail.
r;------------------ -----------------------I 2.7 Import / Export Compliance Programs
Exports and imports fall under some form of export/import control. Robert
Imbriani (2008) acknowledged that export controls can be very general, such
as not dealing with denied parties or embargoed countries, or very specific,
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such as requirement for an export license for a specific product or
destination.
Of interest, The Aberdeen Group presented research during 2007 which
found that enhancing trade compliance and global supply chain visibility were
two of the key themes dedicated to improving global trade management.
The study found that companies had veered away from viewing import and
export compliance as merely a way to reduce penalties, but as a tool that
could reduce total landed costs by maximising the use of various free trade
zones and preferential trade agreements. The study found that improving
total landed cost was ranked as the number one initiative around trade
compliance (Aberdeen Group, 2005).
Total landed cost was discussed earlier and, with the help of the planned
classification analysis to be conducted during the primary research stage of
the dissertation, the author hopes to be able to reduce the total landed cost
of a number of imported products through duty minimisation. If successful,
firm evidence will exist confirming the role compliance can play in reducing
total landed cost, through duty minimisation enabling competitive advantage.
Clearly, in order to conduct a classification analysis, investment must be
forth coming. With the primary aim of the thesis striving to examine the link
between the impact of investment in the trade compliance function and
competitive advantage, it should be proved, assuming saving through
reduced total landed cost can be achieved, that investment in trade
compliance will lead to competitive advantage.
In line with this theory and the aim of the thesis, the key findings from the
latest research into export compliance programmes, conducted by MK
Technology (2009), found that;
• "Compliance programmes are now being viewed as a contributor to profit
as well as a legal obligation.
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• An effectively managed export compliance process can improve a
company's competitive position. Conversely, a badly designed and
implemented process can lead to lost sales, disappointed customers and
damage of a company's reputation as a reliable supplier and in many
cases carry heavy fines and other penalties.
• Participating companies concluded that export compliance programmes
contribute to profitability and enhance the corporate profile.
• Many companies closely guard their internal compliance procedures as
"Proprietary" with the conviction that they provide a competitive
advantage in the global marketplace. "
(Thales MK Technology ECBP Report)
Brown (2006) described a compliance programme as a programme
concerned with prevention, detection, collaboration and enforcement but
failed to mention, as uncovered by the MK Technology research, that
compliance programmes could be a contributor to profit, competitive position
and an enhancement of corporate image, which together, viewed as
proprietary, enables competitive advantage.
Brown (2006) stated that;
"It is a system of policies and procedures developed to assure compliance
with and conformity to all applicable federal and state laws governing the
organisation"
(Journal of Health Care Compliance, 2006. Brown)
Research undertaken by the Aberdeen Group (2005) found that inside small,
medium and large companies, within two thirds of the companies surveyed,
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improving global trade management was among their top three corporate
initiatives. If the reasons for improving global trade management within the
companies surveyed by the Aberdeen Group are in line with the findings
uncovered by MK Technologies, (compliance can contribute to profit,
competitive position and enhancement of corporate image) there is good
reason to improve global trade management.
In order to improve global trade management, from a compliance stand
point, there should be a number of internal programs contributing to the
function.
Mckenzie (2006) identified nine key elements that belong in any effective
internal export compliance program;
• "Statement of corporate compliance commitment from the highest
levels of corporation
• Identification of resources (internal and external) for export
compliance advise and resolving
• Questions and disputes about export controls
• Product/technology/country classification matrix
• Order entry procedures that include export control analysis
• Transactions export license analysis against the classification matrix
• Destination/end use/end use/diversion risk screening
• Shipping hold until all problems/issues identified and resolved
• Recordkeeping procedures
• Procedures for investigating, correcting, and reporting (if applicable)
export compliance problems and violations. "
(Mckenzie 2006, Managing Imports and Exports)
Gleason (2006) outlined the following five-point customs compliance best
practises programme;
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1. Take control of your related parties - audit, implement internal
controls, and train.
2. Watch the documents created in the United States that are
independent triggers of liability (e.g. SED and NAFTA certificate of
origin).
3. Do not make unnecessary or inaccurate statements on other
documents sent abroad (e.g. tariff classification on invoices, valuation
inconsistencies on invoices, generic certificates or origin with no
basis).
4. Do not change tariff classifications or value just because you are
requested to by a foreign buyer (related party or not).
5. Strive for global customs consistency, but recognise when that is not
possible and act to protect yourself.
Imbriani (2006) states that;
"implementing a programme of compliances best practices protects you
against fines and penalties, it also helps you avoid delays and prevent
competitors from gaining a tool to use against you. Other benefits include
improved customer satisfaction, increased employee efficiency and job
satisfaction, and reduced transactional costs. rr
(Solomon 2006, managing Imports and Exports)
Imbriani (2006) presented an 18 step programme for developing an export
management programme (EMS);
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• Determine all employees involved in export and import functions and
their roles
• Appoint a compliance administrator
• Establish training programmes and records
• Review export and import control documents and retention
• Using the regulations, formalise written procedures
• Review your companies order entry process from the point of the
shipment or importation
• Create a flow chart that visually displays the process
• Develop procedures for the screening of export clients
• Create 'hold,' 'release' and 'authority' functions
• Develop procedures for proper classification of your products under the
harmonised tariff
• Understand the ECCN classification system and determine steps to
classify products being exported
• Access to the regulations and rulings
• Determine involvement of other government agencies with your
exports and imports
• Develop procedures to determine proper valuation of your exports and
imports
• Country or origin marking requirements
• Power of attorney procedures
• Export and Import documentation requirements
• Identify types of exports, imports, and re-exports handled by your
company.
Pupkin, as cited by Hansen, believes that;
"A solid and workable export compliance programme is one that is tailored to
an individual company's procedures. For a compliance programme to work,
it must be practical. "
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(Export Regulations and Compliance, Hansen 2004)
Pupkin states that, as a minimum, an export compliance programme should
be inclusive of the following; A person responsible for ensuring export
compliance at the company, possibly a dedicated lawyer from the company's
office or general counsel. A statement of corporate compliance signed by the
company president and distributed to the staff and, also, the presence of an
understandable export compliance manual or handbook that can be used by
employees to identify problems and provide preliminary advice concerning
compliance.
(Export Regulations and Compliance, Hansen 2004)
Ballantine and Clark, as cited by Hansen (2004) advised executives to review
their compliance programme for what they described as the following basis
elements;
• Policy statement issued by senior official
• Overall responsibility for the compliance programme
• Allocation of particular compliance responsibilities among company
officers and employees
• Compliance procedures and safeguards
• Compliance manual or other documentation informing employees
about compliance programme requirements
• Training, education and updating regarding legal requirements and
compliance programme requirements
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• Processesfor employees to secure compliance guidance and to report
suspected violations
• Internal compliance audits/reviews
(Export Regulations and Compliance, Hansen 2004)
It is argued that the way in which Export Management System (EMS) goals
are accomplished can vary significantly between organisations and the
markets in which they operate. The actual commodity, technology, or
services provided by a company will affect its programme (lmbriani 2008,
Managing Imports and Exports).
Imbriani (2008) states that;
"A company's export compliance programme should be tailored to its specific
exports and structures. It would incorporate not only compliance
procedures, but also the company's best business practices for export. When
establishing an EMS, a company should aim to implement a basic control
plan as quickly as possible, covering all key compliance issues applicable to
its exports. A continual improvement process should then be put in place to
expand and improve the procedures on an ongoing basis."
(Imbriani 2008, Managing Imports and Exports)
It is worth noting that Williams (2004) states that as a compliance
programme matures, each element must be reviewed to ensure processes,
procedures, and structure have evolved appropriately (Journal of Health Care
Compliance, Williams, 2004).
The importance is highlighted during investigations into violations of
compliance whereby the existence of a functioning compliance programme
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can be a mitigating factor. Export Management Systems (EMS) and Export
Compliance Procedures are common titles for such written programmes.
(Imbriani 2008, Managing Imports and Exports).
Clearly, as has been uncovered during the review of import / export
compliance programmes, there is a vast amount of literature on the topic.
Research uncovered that, within the global market, many now view
compliance as a tool offering something more than basic prevention. A
reduction in total landed costs, enhanced corporate image, increased
profitability, were all found to be linked closely to the activities of the
compliance function. The various theories on what a compliance programme
should entail have been reviewed and will now be compared, during the
primary research stage of this thesis, to the functioning programme which is
in place within Company A. However, prior to disclosing the primary
research on this topic, it is important to review the present day information
systems and technologies which are available, offering a backbone to the
compliance programme and overall function
--~l 2.8 Information Systems and Technologies
Firstly, as stated by Brynjofsson and Hitt (1998) and as cited by Vannoy and
Salam (2008) academics and practitioners have long sought to understand
the relationship between investments in information systems, co~petitive
advantage, and firm performance. Although dating from 1985, Rackoff et al
(1985) believed the principal role that information systems had performed in
the past was one of operational and management support but argued that
more recently companies were using information systems strategically to
reap significant competitive advantage (Information Systems For Competitive
Advantage: Implementation of a Planning Process, Rackoff et ai, 1985). As
stated, this theory dates from 1985 but the author feels that the statement
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holds truth today as the information systems capabilities from 1985 pale in
comparison to current information systems.
Again, the aim of this report is to study whether a strong compliance
programme, through increased investment in trade compliance, can prevent
violations and offer a competitive lead. As a direct result of what Porter
(1985) described as the information revolution, the author will examine
whether advancements in information technologies, if utilised proactively,
can lead to competitive advantage.
The Aberdeen Group (2005) argued that a $1 billion company could free $10
million to $40 million in cash by improving basic trade processes as a direct
result of improvement in information systems. Without doubt, a saving such
as this offers a competitive gain.
The research found that the number one pressure compelling firms to
improve global trade processes was the avoidance of customs and other
regulatory fines and penalties (Aberdeen Group, The CFO'sAgenda for Global
Trade Benchmark Report, 2005).
Porter (1985) believed that the information revolution has affectedcompetition in three vital ways;
• It changes industry structure and, in so doing, alters the rules of
competition;
• It creates competitive advantage by giving companies new ways to
outperform their rivals;
• It spawns whole new businesses, often from within a company's
existing operations.
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(How Competition Gives You Competitive Advantage, Porter and Millar, 1985)
With regards to the trade compliance function, assuming that trade
compliance can provide more than basic prevention, it could definitely be
argued that investment in trade compliance, through utilising emerging
technologies, would provide opportunity to outperform the competition.
Damianides (2005), as referenced in the Information Systems Control
Journal, states that;
"One of the main concepts incorporated into IT governance is the need to
align IT with the overall business strategy. Organisations should take
advantage of emerging technologies to drive and execute the business
strategy"
(Damianides, Information systems Management, 2005)
Advancements in the use of emerging technologies within Company A will be
discussed during the primary research section of the dissertation. According
to the research gained interviewing key employees of Company A,
particularly the Trade Compliance Manager, the Apple I phone was being
considered to host various trade compliance applications. Interestingly, the
Trade Compliance Manager, Company A, when asked about his thoughts on
emerging technologies and whether they could enhance the trade compliance
function, believed they truly could and as an example of his forward thinking,
suggested that the organisations IT group work with the Apple I phone (the
organisations choice of business phone) to create a trade compliance
application which would allow denied party screening, dual-use / ECCN
classification lookup and a harmonised classification search tool. This topic
will be discussed in more detail during the primary research stage.
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According to Fox and Noble (2003) and again, as cited by Damianides
(2005), building a strong internal control programme within IT can help to
gain competitive advantage through more efficient operations (Damianides,
Information systems Management, 2005).
Again, referencing the Apple I phone idea, as suggested above, it is clear
that, if possible, it would create efficiencies in the denied party screening
operation, the ECCN/ dual use look up operation and also the HTC search
operation - all of which could be conducted while travelling, out of the office,
out of hours etc, adding, as Fox and Noble (2003) argued, competitive
advantage to an organisation. These are clearly day to day operational
activities and although improved efficiencies in each would be beneficial,
collectively they will not generate the competitive advantage this thesis aims
to capture. Coupled with further advancements in technology, should an
organisation be willing to invest, there is definitely an argument for investing
in emerging technology and thus creating a competitive improvement.
L2.9 Third Party Service prOv_i_d_e_rs _ J
It is important to study the role that third party service providers have in
assuring compliance.
The BIS state that;
"Primary responsibility for compliance with the EAR generally falls on the
"principal parties in interest" in a transaction, who are usually the U.S. seller
and the foreign buyer. However, freight forwarders or other agents acting on
behalf of the principal parties are responsible for their actions, including the
representations they make by signing an export declaration or other export
control document. To help avoid liability in an export transaction, agents and
exporters must decide whether any aspect of the transaction raises red flags,
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inquire about those red flags, and ensure that suspicious circumstances are
not ignored. Both the agent and the principal party are responsible for the
accuracy of each entry made on an export document. Good faith reliance on
information provided by the exporter may excuse an agent's actions in some
cases, but the careless use of pre-printed "No License Required" forms or
unsupported entries can get an agent into trouble."
(http://www.bis.doc.qov/complianceandenforcement/dontletthishappentoyou
2007 sm.pdf)
Reynolds (2009) suggests that, as a result of increased scrutiny from
regulatory agencies, combined with the numerous rules and regulatory
requirements to conduct international business transactions, globally
operating organisations should expect more from third party service
providers such as customs brokers and freight forwarders.
"Service providers should be more things to more people especially in the
area of compliance, education and training and informed compliance.
International trade participants, who are preparing service provider reviews
or selection criteria need to incorporate the concept of increased service
offerings from service providers to match the increased scrutiny that
regulatory agencies are placing on the trade community"
(Reynolds (2009), Managing Imports and Exports)
Company A argued that;
"A review of freight forwarder export procedures to ensure compliance was
essential"
(Trade Compliance Manager, Company A)
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Raia (2009) states that;
"Regardless of whether it's an import or export, ensure your service provider
calls you with any question as to the shipment and does not make any entry
or export decisions on your behalf - A compliant importer/exporter chooses
compliant service providers"
(Raia 2009, Managing Imports and Exports)
With regards to customs brokers and logistics service providers, Company A
should have controls in place to monitor the work that the third parties do on
their behalf, as the acts performed by third parties concerning the
organisations goods are legally the acts of the principal.
r2.10 Violations/Settlements lAs detailed in section 2.6 of this dissertation, there are various regulatory
bodies governing trade within international markets.
In recent years, FCPA violations have increased steadily. Since 2002, there
has been over USD 1.2 billion in settlements and penalties involving more
than 30 countries (Conroy and Wong 2009).
The FCPA prohibits the bribery of foreign official and requires that a company
retain accurate books and records.
FCPA regulations are enforced by the Securities and Exchange Commission
(SEC) and the U.S. Department of Justice (DOJ).
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Conroy and Wong (2009) reviewed FCPA settlement statistics from 2002
through to 2008. The 10 largest regulatory settlements ranged from USD
16m to USD 800m.
As identified by Conroy and Wong (2009) the number of settlements per year
had generally increased.
As referenced by Conroy and Wong (2009), during March, 2008, the DOJ
stated that the department had substantially increased its focus on FCPA
violations.
"Following the trend of settlements over the past five years, and considering
recent statements made by the DOJ, the total number of settlements going
forward may continue to increase"
(http://www.nera.com/extImage/Pub FCPA Settlements 0109 FinaI2.pdf)
There are a number of reasons for the increase in US export enforcements
which have resulted in increased violations and severity of the penalties.
Jackson, Assistant Secretary For Export Enforcement (2007) states the
following;
"The attacks of September 11 were deadlier than Pearl Harbor. World events
since then demonstrate that the United States and its allies continue to face
the threat of terrorist attacks. In August 2006, a plot to use a combination of
chemicals and explosives on multiple transatlantic flights from the United
Kingdom was disrupted by U.S. and British authorities. One of the chemicals,
osmium tetroxide, has a legitimate use in scientific research, but is highly
destructive to the eyes, lungs and skin. Tragically, we are not always so
fortunate. On July 7, 2005, a series of coordinated terrorist bombings
targeted London's public transportation system, killing over 50 innocent
people and injuring over 700. It was the deadliest attack on London since
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World War II. These and other events remind us that we must remain
vigilant in the ongoing war against terror. Many products exported from the
United States are classified as dual-use. They are intended to be used for
commercial purposes, but can also be used by terrorists, or in weapons ofmass destruction or conventional weaponry. The U.S. export control laws
help foster legitimate trade in dual-use items, while simultaneously keeping
our most sensitive goods and technologies away from those who seek to
cause us harm. Achieving both of these objectives is crucial. Our economy
depends on the development of high technology and legitimate trade in dual-
use items. President Bush has said that, "The role of our government is to
create an environment in which the entrepreneur can flourish, in which minds
can expand, in which technologies can reach new frontiers. " That is especially
true when it comes to doing business in the global economy, which involves
exports. To remain competitive in today's global business environment, wemust continue to open more global business markets and maintain a
business environment that encourages entrepreneurship and innovation. Yet,
in today's complex world, our innovation has become a tool that our enemies
seek to use against us. As the President has stated, "The same technology
and global openness that have transformed our lives also threaten our lives.
The same innovations that make it easier to build cars and computers make
it easier to build weapons of mass destruction." As we engage in legitimate
trade, we must not allow that to happen. Denying weapons of mass
destruction to countries of concern and their terrorist allies is a key
component of the 2006 National Security Strategy. By understanding and
complying with our U.S. dual use export control system, you playa vital role
in protecting our national security. This booklet is designed to help you do so.
Herein are examples of the serious consequences of violating our export
regulations. Each chapter contains actual closed criminal and administrative
cases representing violations of particular controls set forth in the Export
Administration Regulations (EAR). All parties involved in export transactions
have responsibilities under the EAR, including exporters, freight forwarders,
carriers and consignees. Serious sanctions are imposed on violators,
An examination into the impact that investment in trade compliance has upon a firm's competitive 38advantage
LITERATURE REVIEW CHAPTER 2
including prison terms, substantial fines, and denials of export privileges.
Such violations can also damage the reputations of companies and their
executives.
The Bureau of Industry and Security (BIS) will continue working to keep the
most sensitive goods out of the most dangerous hands. We will vigorously
pursue enforcement actions against those who violate U.S. export and
antiboycott laws. Our national security demands nothing less. But industry
compliance is the first and best line of defense in protecting our national
security. Indeed, by forging a partnership in compliance, government and
industry can protect our national security and promote prosperity. We
welcome you as our partners in that effort. "
(http://www.bis.doc.gov/complianceandenforcement/dontletthishappentoyou
2007 sm.pdf)
The penalties for violations of international trade laws are severe, as
demonstrated in the introduction, Chapter 1.
Referenced below is a short list of export violations and their corresponding
penalties. The list gives precedent to the severe penalties resulting from
non-compliance. A larger list of U.S. export violations can be found in
Appendix A.
2009 FMC Technologies, Inc. - $610,000 settlement related to 78 unlicensed
exports of butterfly and check valves classified under ECCN2B350 to various
countries.
2009 DHL - $9.4MMjoint settlement with BIS and OFACregarding allegations
that DHL unlawfully aided and abetted the illegal exportation of goods into
Syria, Iran, and Sudan and failed to comply with record keeping
requirements of the EARand OFACregulations.
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LITERATURE REVIEW CHAPTER 2
2009 BJ Services - $800,000 civil penalty for 72 violations of the EAR -
voluntary self-disclosure regarding exports of valves classified under ECCN
2B350 to 11 countries without export licenses
2005 BJ Services - $142,450 settlement for exporting chemicals to various
destinations without the required export licenses and with knowledge that a
violation would occur; made false statements of SEDs and in AES submittals.
2003 OTS Refining Equipment settlement - exports and attempted exports of
oil-field and industrial equipment to Iran in 1997 and 1998 - 20-year denial
of export privileges; OTS President sentenced to 51 months in prison
(embargo violation)
2003 Omega Engineering settlement - exports of laboratory equipment to
Pakistan in 1997 - $500,000 in criminal and administrative fines; Vice-
President sentenced to 10 months in prison (licensing violation)
2003 Honevwell settlement - unlicensed exports of hydrogen fluoride to
Mexico from 2001 to 2002 - $36,000 fine.
2005 Parker Hannifin settlement - unlicensed exports of fluid control valves
to Taiwan and China - $185,000 fine.
(Company A, Presentation)
In many of these cases, there would be an argument that investment in
trade compliance could have prevented the violation from occurring. Without
doubt, investing in trade compliance function would have minimised the risk
of the violation occurring. A functioning internal export / import
management control program, IT systems capable of managing global trade
and education of the personnel within the organisation would have minimised
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LITERATURE REVIEW CHAPTER 2
risk; however, all of this would require investment. The thesis aimed to
study whether investment in trade compliance could generate competitive
advantage. If it is argued that trade compliance, over trade non compliance,
generates competitive advantage through corporate enhancement, it can be
argued, in the simplest of terms that investment in trade compliance will lead
to competitive advantage.
Export violations, such as above, are published in the Wall Street Journal and
made aware to investors through corporate notifications to the market. An
organisations share price is immediately influenced when the market is
informed of the violation. DHL, as above, were fined $9.4M for unlawfully
exporting goods into Syria, Iran, and Sudan. In addition to the settlement,
DHL agreed to improve its compliance program, and hire an outside auditor
to mon itor com pliance (http://www.joc.com/government-regu lation/dh 1-
pays-94-million-export-violation).
The share price of DHL, on news of the violation, dropped drastically, from
15.93 USD to a low of 6.64 USD. Post settlement, the share price
recovered, which suggests the market viewed the potential severity of the
penalty for the violation as more severe than the penalty given
(http://ir2.flife.de/data/dpwn/dpwn dhl kujchart e.php?width=600&height=
415&ir charttype=LINE&ir gd1=0&ir got id bench1=0&ir got id bench2=0
&ir got id bench3=0&ir got id bench4=0&ir ind=&ir ind2=&ir tage=1095
&ir sec id= 1000253911&ir exc id=258&ir name).
The below table has been adapted from research undertaking by Conroy and
Wong (2009) and published in their article, FCPA settlements, its a small
world, The figures in the table detail the negative impact which news of a
violation can have on an organisations share price. It also details the
settlement figure.
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LITERATURE REVIEW CHAPTER 2
Figure 1
Market-Adjusted Price Reactions to FCPA-Related News and
Announcements
Company Date of First Market- Market- Total
News of Adjusted Adjusted Regulatory
Potential Price Market Cap Settlement
FCPAAction Reaction 1 Impact ($M) ($M)
Syncor 6/11/02 -44.95% (343.17) 0.50
Internationa I
Corporation
Willbros Group, Inc 16/5/05 -39.04% (133.95) 32.30
Immucor, Inc 2/11/04 -19.21% (176.38) 0
Invision 30/7/04 -14.37% (121.80) 1.12
Technologies, Inc
Schnitzer Steel 1/12/04 -12.71% (145.45) 15.23
Industries, Inc
Siemens 28/10/05 0.18% 8.36 800
Aktiengesellschaft
BJ Services 10/3/04 -5.01% (350.35) 0
Baker Hughes, Inc 13/6/03 -3.90% (461.55) 44.08
Statoil, ASA 10/9/03 -2.59% (529.84) 21
Chevron 11/9/03 -0.45% (349.22) 55
Corporation
(http://www.nera.com/extlmage/Pub FCPA Settlements 0109 FinaI2.pdf)
As detailed above, the news of the potential FCPA violation severely affected
the share price of Syncor International Corporation and Willbros Group, Inc
with the share price dropping -44.95% and -39.04% respectively. Quite
clearly, as the share price is the number one driver of a publicly traded
company, it will impact current and future investment. Baker Hughes
witnessed a relatively small percentage drop but still lost $461.55M from its
market capitalisation. Interestingly, Siemens Aktiengesellschaft suffered the
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UTERATURE REVIEW CHAPTER 2
highest ever FCPA settlement which totalled $800M and on the date of the
news of the potential FCPA violation, the share price remained stable, at
0.18% increase.
Conroy and Wong (2009) believed that;
"The table indicates that in some instances the implication of an alleged FCPA
violation is considered serious by the market, over and above what one
might expect given the magnitude of any disgorgements, fines, or penalties
paid. For example, when Syncor International Corporation announced to the
public that it was investigating suspicious payments in Asia that may have
violated the FCPA, its stock price plummeted almost 45% on a market-
adjusted basis, implying a loss of $343 million in market capitalization,
despite the relative small amount paid in its eventual settlement with the
SEC and the DOJ"
(http://www.nera.com/extImage/Pub FCPA Settlements 0109 FinaI2.pdf)
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RESEARCH METHODOLOGY CHAPTER 3
CHAPTER 3 - RESEARCH METHODOLOGY
This chapter will focus on the subject of research methodology and aims to
discuss the research methods surrounding the aims and objectives of the
thesis. Further to this, why and how the chosen research methods were
used. Justification and rejection for the most appropriate approach of
methodology will also be discussed. Lastly, to conclude, the chapter will
assess certain limitations of the research.
r-3~i-------P~ospectiveTechniques of Investigation~
The potential research methods available will be identified within this section,
which the author feels could be used for the purpose of the thesis.
3.1.1 Secondary Research
Malhorta (1993) explains secondary research involves the gathering of data
for a purpose other than just the particular problem at hand. It allows the
expansion of opinion when reading about the subject as opposed to one
single definitive answer. As explained below secondary research is based...
"with someone else's rationale and assumptions about what is important.
That is, if they carry the possible risk of constraining your freedom to
interpret findings becauseof the authors emphasis or selectivity. "
(Jankowicz 2005, p.60)
Secondary research is valuable and reliable when used in certain perspective
to support and confirm an argument, links theoretical assumptions to specific
circumstances and adds critical assessments to one's work (Cameron 1999).
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With secondary research being easily accessible, relatively quick to collect
and inexpensive it makes this type of research very beneficial to any
researcher. Malhorta (1993) states it further helps to recognise a problem,
enhance definition of a problem, build a method to solving the problem,
formulate an suitable research design, answer specific questions and
examine, understand and evaluate primary data to then prove objectives
more insightfully.
The main types of secondary information used by the author within this
thesis came from resources available in the Georgina Scott Sutherland library
at The Robert Gordon University. The journals obtained were from the
internet from research companies including Aberdeen Group and MK
Technology. Further to this journals were obtained from the The Robert
Gordon University's Athens database which comprises; Mintel Reports, FT
Intelligence, Keynote, Business Source Premier and Emerald. The author
was also lucky enough to take advantage of the internal presentations
submitted within Company A on the subject of compliance.
Although the author understands that while journals provide up-to-date
opinions of business leaders and journalists, the support of textbooks will
provide the thesis with academic backbone. However, early data gathering
would imply that detailed secondary research in the form of academic
textbooks, directly linked to the aims and objectives of this report, will be
limited and therefore the need for detailed primary research is essential.
Careful investigation was allowed with the huge collection of secondary
information, however time was needed to ensure only relevant data was
selected on the subject of the thesis. The author was then able to develop
on academic theory to provide a basis for evaluation and discussion,
supported by each kind of secondary research gathered.
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RESEARCH METHODOLOGY CHAPTER 3
When satisfied with concluding the search of secondary research, the author
was then readily prepared to build a basis for the start of primary research.
"Examination of available secondary data is a prerequisite to the collection of
primary data. "
(Malhorta 1993, p.118)
3.1.2 Primary Research
A simple definition of primary research is given below;
"primary data comprise information collected or generated by the researcher
for the purpose of the project immediately at hand. "
(Weiers 1988, p.64)
Ultimately collection of new data has been gathered for the topic of this
thesis. This type of research can be time consuming in comparison to
secondary research, proving more challenging. The primary research
gathered coupled with the key findings within the literature review will
provide discussion for the data analysis chapter.
Primary research falls into two categories; Quantitative and Qualitative
techniques.
3.1.2.1 Quantitative vs. Qualitative Research Methods
Quantitative is typically expressed in numerical form incorporating facts and
figures that can be counted and measured.
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"A research methodology which seeks to quantify the data and, typically,
applies some form of statistical analysis. "
(Malhorta 1993)
Qualitative research is, as described by Dibb et al (1997), research that deals
with information believed to be too complex to quantify, for example opinions
and value verdicts. As opposed to quantitative research, qualitative focuses
on understanding rather than measurement.
"Research which blends with quantitative measures by providing a more
detailed understanding of customer demand. Qualitative techniques involve
open-ended questioning and probing. The data is rich, human, subtle, and
often very revealing. rr
(McDaniel Marketing Research Essentials, 1995)
Individual advantages and disadvantages can be drawn from each type of
primary research type. For example, quantitative research generalises
results from a large sample to the population of interest, it is structured,
statistical and the outcome easily recommends a final course of action.
Whereas qualitative comes from a smaller sample of unrepresentative cases,
it is unstructured, non-statistical and the outcome helps develop an
understanding. Therefore the author must best employ each method
appropriately for the types of answers required to prove the thesis
objectives.
____IRationale for Choice of Research Method
As the author is an employee of Company A, a vast amount of data, both
qualitative and quantitative is readily available. When using quantitative
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RESEARCH METHODOLOGY CHAPTER 3
data, the author collected numerical information mainly being HTC
classification data which in turn allowed the author to reference the levels of
duty attached to each classification which then allowed review into the
volume and cost of products, ultimately looking for savings. This information
is helpful and easy to conclude answers on the thesis topic, as the data is
structured and statistical.
Further to this key personnel within Company A will be interviewed with the
aim of generating rich amounts of qualitative data which will include the
employees of the following departments; compliance, legal counsel, research
and development (technicians), country specific managers, agents and
brokers. From the entire collection of research, a best practice can then be
recommended to the countries being affected by classification variances, and
with help of information technologies available to Company A, ideas will be
put forward for the implementation of a globally reaching classification
system.
Several techniques can be used when conducting interviews, which will now
be discussed.
3.2.1 Probing
To help acquire significant answers and concealed issues, probing is a
technique which allows the author to push for opinions that are specifically
required on the thesis subject.
"A motivational technique used when asking questions to induce the
respondents to enlarge on, clarity, or explain their answers. "
(Malhorta and Birks, 2000)
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For example, questions such as, "Can you explain why you say this?" "Is
there a specific reason why this is the case?" "Would you like to add anything
to your answer?"
Whilst the interviewer must achieve responses on the matters important to
their aims, the respondent must be given the opportunity to answer the
questions in full, allowing them to say all that they have to say on each
question. The interviewer, using the 'probing' technique, must use it in a
way of seeing the potential in a respondents answer, giving a more
illustrative reply.
3.2.2 Steering
Steering can ultimately dictate the direction of conversation, providing a
guide through the question asked and comments made by the respondents
(Jankowizc 2005).
In order for the respondent to answer in the correct context, steering is an
intelligent skill to prompt and direct answers wanted.
"The exact way which you phrase your question can have a significant effect
on the answers you are given by the interviewee. H
(Cameron 1999, p.265).
3.2.3 Close-ended Questions
Quantitative research mainly uses the technique of close-ended questions
giving short and to the point answers, in the manner of 'yes' or 'no.' There
are instances were qualitative research can also utilise close-ended
questions. However, for the subject of this thesis, the author did not feel this
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RESEARCH METHODOLOGY CHAPTER 3
technique was appropriate in trying to achieve the aim and objectives,
therefore were avoided where possible.
Malhorta and Birks (2000, p.326);
"Questions that pre-specify the set of response alternatives and the response
format. "
3.2.4 Open-ended Questions
Open-ended questions leave respondents open to express replies in their own
words, as stated by Kent (1993). They facilitate in respondents being able to
convey their own casual attitude and beliefs towards the questions being
asked. The researcher benefits richer insights as Malhorta and Birks (2000)
suggests a lot less influence is given to the type of response given by the
respondent, with non-biased questions allowing for a non-structured answer,
that close-ended questions give.
13.3 Interviews
There are two characteristics of interviews, as described by Tull and Hawkins
(1990), which are structured and unstructured. For the purpose of meeting
the central aim of the thesis, unstructured interviews were appropriate.
However, during investigation into interview techniques the author
discovered that Smith (1972) referenced semi-structured interviews. Smith
(1972) stated;
"an interview guide is usually provided in order that information about the
same topics can be obtained from all respondents but the order in which the
information is elicited and the extent of the probing and exploration depends
on the interviewer. If
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RESEARCH METHODOLOGY CHAPTER 3
(Smith 1972, p.120).
Taking the view of Smith (1972) into account it could be argued that the
interviews undertaken with the key personnel within Company A were semi-
structured.
i 3.4 Limitations of Research!
• Compliance is viewed as proprietary
With regards to primary data, as compliance operations are viewed as
proprietary, it was near impossible for the author, taking account of the aim
of the thesis, to gather the data necessary to achieve the aim. As a result,
the primary data available was limited to Company A. Secondary literature
was also limited as trade compliance is a relatively new subject with few
studies focussed on investment and competitive advantage. It would have
been beneficial to compare Company A with a peer but, due to the sensitive
nature of the topic, this was not possible.
• Time Restraints
Each area covered during the literature review could have been studied in
greater detail had there been more time. Essentially, as the subject of trade
compliance is fluid, each of the topics studied during this project could have
potentially had their own in-depth study and analysis. With regards to the
classification analysis, the author only managed to analyse the data covering
two countries due to the time and effort taken to retrieve the available data.
With more time, the author would have achieved greater depth to the
results.
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• Location Restraint
As the Author was based in Aberdeen and the Company A's compliance group
were based in the US, face to face interviews were not possible. However,
telephone interviews sufficed. The data gathering for the classification
analysis would have been made simpler had the author direct access to the
Australian and Kazakhstan facilities but, with the help of email
communications and shared systems, it was possible to conduct the analysis.
• Cost Restraints
Linked with location constraints, cost constraints prohibited direct access to
the locations under review. Costs restraints also made face to face
interviews impossible.
13.5 Hypotheses
The author designed the hypotheses as follows;
Hi Increased investment in the field of compliance will lead to
competitive advantage.
H2 Information systems can facilitate an internal globally reaching
classification programme.
H3 In certain cases, a products total landed cost will be reduced as a
result of greater efforts in classification.
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DATA ANALYSIS CHAPTER 4
1 CHAPTER 4 - DATA ANALYSIS
Within this chapter the author will take key findings from secondary research
from the literature review and linked with the primary research (both
quantitative and qualitative) will provide discussion for the reason of proving
related objectives and hypotheses. Important outcomes and analysis will
enable the author to then provide suitable conclusions.
14.1 Company A - Overview
During interviews with the key personnel, Company A, it was important to
gather their personal thoughts on what they believed the trade compliance
function could offer Company A.
The main points are noted below;
• Avoidance of penalties and seizures
• Customer's assurance of product delivery
• Customer assurance of compliance
It is clear from these responses that Company A believe trade compliance
can offer competitive advantage. Avoidance of penalties and seizures,
customers' assurance of product delivery and customers' assurance of
compliance definitely generate a competitive edge.
Company A argued that there was a potential for severe penalties, even if
government only suspects a violation has occurred or might occur (fines
and/or imprisonment);
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DATA ANALYSIS CHAPTER 4
"There would be disruption to business during investigation, loss of
reputation, loss of government contracts, loss of export privileges and most
importantly, an impact on stock value based on corporate governance. "
(Trade Compliance Manager, Company A)
Again, as discovered and discussed during the secondary research, non
compliance and a negative share price movement are entwined. It is a
positive that Company A are aware of this fact. Also, the study conducted
by MK Technologies found that efforts in compliance could enhance corporate
image, so, when the Trade Compliance Manager speaks of a loss of
reputation, it is in-line with the MK Technology study. As reputation is
something which many market leaders rely on, a compliance program
offering protection should be a sought after as an internal tool. In line with
this thought, the Trade Compliance Manager stated the following;
"Our customers are assured of product delivery through our commitment to
compliance."
(Trade Compliance Manager, Company A)
This statement provided further evidence that the work of the compliance
department within Company A assures the customer of product delivery
through a commitment to compliance. As touched on during the introduction
to the thesis - with huge efforts and focus on supply chain effectiveness, the
importance of a smooth, unproblematic and reliable supply chain and the role
compliance can play in assuring this should not be understated. First hand,
primary evidence now exists supporting the role of compliance in assuring an
effective supply chain, and, clearly, an effective supply chain offers
competitive advantage.
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During the literature review, the author discovered that the most basic US
export regulations were extremely complex and there were numerous
regimes governing global trade. The Trade Compliance Manager, Company
A, stated;
"Creation of Company A's trade compliance group with responsibility for
overseeing the Company's trade compliance program was to insure business
unit compliance with the export regimes of all countries in which Company A
operates or with which the company has business interaction. This trade
compliance program includes training and site assessment methodology for
Company A business units"
(Trade Compliance Manager, Company A)
In order to be fully compliant with the various and varying trade laws, from a
purely protective preventative stand point, (which, however, contributes to
competitive advantage, through, as previously stated by the Compliance
Manager, customer assurance of product delivery) the investment Company
A makes in its compliance program does contribute to competitive
advantage.
With regards to controlled, dual-use technologies, as discussed earlier,
products with either a US ECCNClassification number, a UK Product Rating
number or an EU Control Number, the compliance manager within Company
A believed;
"There is a competitive strength in answering our customers concerns
affirmatively, that we will not contaminate their supply chain with controlled
goods. I am curious how our peers approach this. Our strategy is to keep
controlled goods out of the Company A inventory list. For example, our
centrifuges on the ES side are not controlled at this time, and we are doing
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DATA ANALYSIS CHAPTER 4
our best to keep them this way. In the chemistry, we deliberately use "DEA"
instead of TEAsimply to keep our goods clear of controls"
(Compliance Manager, Company A)
From this response, it is clear that Company A are qivmq the trade
compliance role some calculated thought and clearly view the function with
respect. The decision to exclude controlled technologies from their supply
chain assures the customer of a commitment to compliance, which not only
generates the competitive advantage touched on above but also, as
researched during the violations section of the literature review, completely
minimises the risk of potential export violations through export / import of
controlled technologies.
Although excluding controlled technologies from the supply chain minimises
the risk of non-compliance with the regimes governing controlled
technologies, the Trade Compliance Manager, Company A, argued that the
following new changes highlighted that the export compliance risks were still
high;
• "Dramatic increases in number and magnitude of administrative cases
by the 815 and DOTe. (focus on freight forwarders).
• Increasingly aggressive criminal enforcement/theories of prosecution.
• New regulations on exports to China which control previously
uncontrolled items if they are destined for a military end use.
• Lifting of U.S. sanctions on Libya in 2004 and removal of AT
designation on August 31, 2006. New sanctions against Libya 2011.
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DATA ANALYSIS CHAPTER 4
• Significant new sanctions imposed on Syria (May 2004).
Accountability Act. rr
Syria
(Trade Compliance Manager, Company A)
It is clear that investment in trade compliance minimises the risk of non
compliance and compliance creates competitive advantage through
customer's assurance of product delivery and customer's assurance of
compliance, which was highlighted within both the primary and secondary
research. Within Company A, to the extent of generating a compliance
program, it is evident that investment to do so had taken place, which, as
stated by the Compliance Manager, gives Company A a competitive edge.
However, it is difficult to quantify a competitive advantage through customer
satisfaction as a result of compliance. Company A have had no export
violations which could be quantified as a competitive advantage over their
peers. However, the author decided, in order to quantify competitive
advantage within Company A for the purposes of this examination, it was
important to conduct a classification analysis which would hope to find
reduction in total landed cost through duty minimisation.
14.2 Classification analysisL
i
.JClassification and country of orrqm sets the rate of duty. Incorrect
classification affects duty rates, value added tax rates, origin, labelling,
permit requirements, license requirements, and export controls (Customs,
Kerr 2009).
In order to understand the importance of classification compliance, it should
be recognised that where goods have been incorrectly classified, it can be
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DATA ANALYSIS CHAPTER 4
possible to reclaim duties going back three years. On the same hand, it is
possible for customs authorities to also claim back duties.
Holly (2004) states that;
"Many organisations are unaware that the classification of their imported
goods can be so important. They leave the classification to freight agents,
acting on their behalf, who may not be fully aware of what the imported
goods are. It is important to bear in mind that the importer is legally
responsible for the correct tariff classification of their goods, and not the
freight agent. In a worse case situation, customs can severely penalise
companies underpaying duties"
(Store Manager: Import Duty, Holly 2004)
Compliance in this area is of vital importance as U.S. customs and border
protection's office do conduct yearly 'focussed assessments'. A focus
assessment (FA) is the largest audit conducted by customs and will involve a
review of customs tariff codes. FA's can and often do result in large revenue
recoveries for customs (The journal of Commerce, Pisani).
Although reducing total landed costs and increasing competitive advantage is
a common theme covered by various researchers, academics and
organisations, this section of the report will investigate the use of
Harmonised Tariff codes (HTS) within Company A as a means of reducing
total landed cost through duty minimisation.
As previously stated Company A has locations in more than 75 countries and
employs approximately 13,000 persons in over 400 service locations around
the world. The trade compliance function must ensure compliance in each of
the 400 service locations.
As discussed, a big part of trade compliance is ensuring HTC harmonisation.
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In order to tackle global HTC harmonisation, investment must be made.
In an operational reality, as a result of lower oil and gas prices, many of the
world's largest oil and gas producers are cutting costs and actively searching
for cost reductions. Service companies such as Company A have found
2009/2010 to be significantly more challenging than previous years with
revenues and profits down. Many operators are now reviewing existing
contracts and re-tendering expired deals. As the industry remains
competitive, aggressive tendering has become common practice. In times
such as these it has never been as important to have ways and means of
gaining competitive advantage.
Harmonised tariff codes or commodity codes as they are also referred to,
drive duty rates and make up a substantial part of the products landed cost
wherever the material is imported. Although the codes are labelled
"harmonized," there are, as the author has uncovered, wide ranging
differences from country to country.
The negative impacts associated with inaccurate trade documentation are
increased duty payments, inaccurate declarations, discrepant letters of credit
charges, and expediting costs due to customs clearance delays.
From a U.S. stand point, the author has gathered the codes Company A have
been using throughout Kazakhstan and Australia. The codes have been
gathered for products which are important to the organisation by dollar and
by volume and they will then be compared to those used for U.S. imports.
The codes used for U.S. imports have been verified by the company's trained
scientists and chemists.
The quantitative data will be carefully analysed with the hope that variances
in codes can be identified and opportunities to argue for better codes at
destination, based on the codes already in use within the U.S., implemented.
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Where high dollar savings possibilities are found, the changes will be
discussed with the significant stakeholders. As a direct result of the
qualitative data gathered, the information systems available to the company
will be examined, and plausible strategies will be recommended to
management with the hope that the systems can incorporate a fully
functional, globally reaching classification programme.
The codes which Company A have used for U.S. imports have been analysed
with the companies specialist scientists, and there is a consensus that the
codes being used are correct and also to advantage. Importantly, the codes
are accepted by U.S. customs. It is apparent, within Company A, that there
is a need for global control concerning classification. As an employee of
Company A, based in the U.K. and responsible for exporting materials to a
vast amount of countries, the author can confirm that no such controls
currently exist.
Interestingly, Imbriani, along with Mckenzie and Gleson (2008), suggest
that developing procedures for the proper classification of products be part of
an export management programme. Qualitative research will attempt to
uncover whether there are procedures in place to correctly classify the
exported materials. It should be highlighted at this point that Company A
and its employees are not classifying, for example, woollen jumpers and
cotton shirts, they are, in fact, classifying complex manufactured drilling
solutions containing many components. To illustrate the ambiguity
commonly faced with customs tariffs, Holly (2004) provides an excellent
example of a case whereby 10% of the total landed costs were saved
through a reduction in duty charges.
It involved an organisation operating within the furniture industry. The code
for (cushions - parts of furniture) attracts a 2.7% duty rate whereas the tariff
code for (cut and sewn fabric cushion) attracts a 12% duty rate. It is clear
that while operating within a global market, taking into consideration
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DATA ANALYSIS CHAPTER 4
language and cultural differences; it would be easy to use either of the
classifications. In this case, the organisation in question was able to argue
successfully with customs that the cushions should be classified as parts of
furniture and charged a 2.7% duty rate (Store manager, Import duty, Holly,
2004).
The central aim of this thesis, if successful, will provide the reader with
unquestionable evidence that links information management with
compliance, resulting in notable competitive advantage, assuming
investment is forthcoming.
Although, as the author found during the classification review, outside
consultants are pushing to take control of an organisations classification
analysis programme, most of which request a 15% cut on the savings found,
dating back 3-4 years, this exercise was conducted in-house and not with the
use of an outside consultant. It could be argued, successfully, that a 5%
saving on a high volume / high cost product would be beneficial in the
current market, if the analysis is conducted in-house. 5% diluted with
consultant fees may not be cost effective. This was not a hugely time
consuming project as the HS codes were already in place.
Also, it is important that globally, the organisation is operating correctly with
regards to classification. This project also offers an opportunity to self audit
the various import/export business units - until a time comes where it is
possible to harmonise (at least the first 6 digits) globally within the
organisation, this will always be a worthwhile compliance project. Savings
opportunities are obviously an added bonus. Again, rather than simple
prevention, evidence exists supporting competitive advantage through costs
savings.
By conducting the exercise in the manner set out above, the chances of
disclosing confidential/proprietary information was zero. The author would
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DATA ANALYSIS CHAPTER 4
be handling HS codes and although confidential in the sense that Company A
would not want their competitors to gain access to a list of utilised HS codes,
it was conducted in-house. The disclosure of proprietary information was a
worry for Company A which links well with the research conducted by MK
Technology. The compliance programme, as a whole, is now viewed as
proprietary.
During the interview, when asked about a potential classification analysis
project, aimed at proving the latest research by the Aberdeen Group and MK
Technologies correct, in that compliance can in fact reduce total landed costs
creating competitive advantage, the Trade Compliance Manager, Company A,
stated;
"1 think the issue is optimising landed cost by duty minimisation, which can
only be accomplished by serious efforts at classification, in the destination
country. However, it isn't practical to expect all import points to have the
resources to classify (chemists, engineers, customs geeks) so an effort
emanating out from excellence centers (or HQ, regional or otherwise) can
bring serious savings to the field offices.
1 think there is also a way to enjoin classification efforts with supply chain
security initiatives. The harmonised codes are now being used by
governments for visibility into ocean containers (preventing WMD,monitoring
Haz Mat, etc)."
(Trade Compliance Manager, Company A)
As stated earlier, the disclosure of proprietary information was a worry for
Company A. During an interview with the Intellectual Property Counsel,
Company A, the following was noted;
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DATA ANALYSIS CHAPTER 4
"Many of our flagship products have proprietary formulations. The ownership
of the intellectual property associated with a specific formulation may vary
depending upon the circumstances surrounding the development of the
product. Thus, each product will have to be looked at individually to
determine what (if any) legal obligation may encumber the disclosure of that
formulation.
I would recommend that this process of evaluation for cost savings begin
with the preparation of a prioritised list of products. We can then engage in
a systematic determination as to the legal obligations that may preclude
disclosure.
I fully support the initiative and drive to reduce costs associated with our
products. However we must engage in this process in a way that manages
the legal and business risks in an appropriate manner. Or perhaps put in
plainer terms, it does not make good business sense to save $50,000 in tax
tariffs only to incur $250,000 in legal expenses because in our efforts to save
money we breached a confidentiality obligation."
(Intellectual Property Counsel, Company A)
When pressed further on whether the analysis would be possible without the
disclosure of the chemical compositions, the Intellectual Property Counsel
responded;
"This type of detailed chemical composition is normally not disclosed, as very
often it is the property of the chemical manufacturer - not of CompanyA.
Where there is a legal requirement we can obtain permission to disclose the
composition from the manufacturers but this can be a lengthy process in
some cases.
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Do you have a comprehensive list of what materials we are talking about
here?
We do have a trade compliance group in Houston who (using a trained PhD
Chemist) initially evaluate the detailed chemistry of each of our products and
based on this assign the correct tariff codes that are used for import/export. "
(Legal Counsel, Company A)
In order to move forward, within the legal scope desired by the Intellectual
Property Counsel, it was important to discuss and outline a plan with the
Trade Compliance Manager.
The following was decided;
"The purpose of the exercise is twofold - depending on who you are, you can
rearrange the priority of these: A) Look for savings B) Compliance (which
now includes cargo security).
You are right that our systems are synchronised, and yes, they carry the US
codes. This, coupled with feedback from the destination countries, is enough
to begin a comparison. Then, looking at differences, especially on products
with high volume, high cost, can really make a savings impact (and foster
compliance).
Singapore I believe has GSTat 7% - that is kind of like your VAT.
There are countries this project won't help - if a country says everything is
'free,' there is nothing to save (however they may need 'compliance' help).
One of the efforts Company A has advocated is to compare in country
Harmonised Customs Classification use with what we know to be the
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DATA ANALYSIS CHAPTER 4
American codes - not saying codes in Australia, for example, are wrong, but
there could be differences and we should take a look. Since we have access
to the chemists and mechanical engineers here in the Houston HQ, we are
able to generate confident classifications, but due to lack of one unified
transportation system, our lists of codes may not be in sync. Worldwide, the
codes tend to be harmonised out to 6 digits - which is a very good place to
begin the comparison. An example of reviewing codes during a tender, a
Statoil tender in Brazil a couple of years back, my assistant and I looked at
the high value / high volume items involved, at the codes our Rio office was
applying, the comparative the US codes we are confident in, and mapped our
US code to its equivalent in Brazil, to see if we could find savings. In the
example of Conqor 404, we identified a 12% savings opportunity, among
others. And Conqor 404 is a very expensive product.
So the approach for this project would be to assemble the list of items you
import, sorted by high value / high volume, and the harmonised classification
codes applied by your broker to each item. (Your broker can likely run this
report, easily).
We will then compare to the US choices, looking for differences. Where we
find differences, we will report back, noting the duty rate (savings - or
possibly increase) It will be up to your office in Australia to decide to apply
which code; it is always up to the importer of record.
An importer has discretion to choose its codes. If customs issues a challenge,
then information on composition can (with permission from legal) be
disclosed to the authority as confidential (I am sure AU customs would treat
it as such) and/or a lab sample can be taken. Two things that will help us
avoid going down this road are our involvement of PhD chemists in our own
labs & not going back and chasing any refund money - we just fix the code
going forward, is my suggestion. Don't anger Customs by chasing money we
paid in error.
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DATA ANALYSIS CHAPTER 4
So where changes are found, we will support you with reasoning that justifies
choice of harmonised code. Internally, our scientists know the confidential
makeup, and they give us the code. Most often they can describe why a code
is picked without disclosing composition.
The end game here is what I've underlined. Don't give out the makeup of the
goods. We tackle the project in the manner above - which is what I've been
suggesting to x.
Keep in mind, the metric everyone is eager for is to show savings. So the
ensuing measures will be "how much of each item @ what price is coming
in", what is forecast" and this will be multiplied by old & new duty rate to
show (and claim) dollars saved.
It is a good project - let's just do it the smart way. Also, the reason AU
would be focused on first, is because like the US, UK, Canada, there are very
automated systems brokers use with Customs and reports are easy to run. rr
(Trade Compliance Manager, Company A)
4.2.1 Kazakhstan Analysis
Savings Opportunity - $328305
There are savings to be made if Company A in Kazakhstan implement the
codes used in the US, however, there are instances where Company A in
Kazakhstan have been saving on duty payments as the codes they have been
using do not match those used in the US. For the purpose of this exercise,
the author will exclude the codes used in Kazakhstan which differed from the
US codes which attracted a higher duty date. If Kazakhstan were to begin
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DATA ANALYSIS CHAPTER 4
utilising the codes used in the US which differ from the codes in place which
attract a lesser duty, the Company could save $64.661 / year. As this can be
dated back 3-5 years, there is a substantial saving opportunity.
32 products were selected for review due to their high value and high
volume. Of the 32 products selected, there were 8 variances found totalling
25% of the sample. A 25% variance in codes between country to country,
the US and Kazakhstan, proves the worth of this project from a purely
protective preventative compliance perspective. The savings are an added
bonus. Throughout this report it must be remembered that compliance in
itself allows for competitive advantage through preventative action which
manifests itself in customer assurance.
4.2.2 Australia Analysis
Savings Opportunity - $425,000
The data gathered in Australia differed from that gathered in Kazakhstan as
the codes in use for the high value high volume products were in line, 100%,
with the codes utilised in the US. However, within Australia, there are many
free trade agreements in place and what is known as Tariff concessions. The
Tariff concession system is described below;
How the Tariff Concession System Works
A Tariff Concession Order (TCO) will be granted on imported goods if
substitutable goods are not produced in Australia. Substitutable goods are
Australian-made goods which have a use corresponding to a use of the
imported goods. It is important to note that, in determining whether
substitutable goods are available, the assessment does not consider whether
the Australian goods compete with the imported goods in any market. A local
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DATA ANALYSIS CHAPTER 4
manufacturer may object to the making of a Tca and can request an existing
TCa be revoked, as described later in this document
(http://www.customs.gov.au/webdata/resources/files/commerOl.pdf) .
During the classification analysis for Australia, although the codes in place
were harmonised with those in the US, it was found that for one particular
product an applicable TCa was not being utilized. This resulted in a potential
for $85,000 per year which has a potential to date back 5 years, totaling
$425,000. Company A has submitted an application to the Australian
customs authority for a refund.
The classification project, both for Australia and Kazakhstan, has proved
worthy, and has provided excellent, first hand evidence, backing the theory
that investment in trade compliance will lead to competitive advantage.
r4.3 Technology Review
With regards to technology, and whether Company A were aware of any in
which could contribute to their compliance task, the Compliance Manager
suggested the following;
"Would it be a crazy idea to ask your iphone/ped App developers to consider
helping us make a simple TCC app. It would be an easy to use portable
compliance tool that would do the following things:
• Denied Parties Search
• Dual Use/ ECCNclassification lookup
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DATA ANALYSIS CHAPTER 4
• Harmonized Classification Search Tool (US Census Schedule B version
for reference)
Since it relies on paid access to two of the three sites, it would be for internal
employee use only.
And since we are just making neat looking hyperlinks, I doubt we'd be
getting a patent, but I always like to CC a lawyer with crazy ideas"
As discussed during the literature review, according to Fox and Noble (2003)
and, as cited by Damianides (2005), building a strong internal control
programme within IT can help to gain competitive advantage through more
efficient operations (Damianides, Information systems Management, 2005).
Again, referencing the Apple I phone idea, as suggested above, it is clear
that, if possible, it would create efficiencies in the denied party screening
operation, the ECCN / dual Use look up operation and also the HTC search
operation - all of which could be conducted while travelling, out of the office,
out of hours etc, adding, as Fox and Noble (2003) argued, competitive
advantage to an organisation.
There are providers of global trade management software with SAP and
Oracle commanding the majority of the market. As the author is a member
of the International Trade Compliance Professionals Association (ICPA), it
was possible to reach out to the membership for their views on global trade
management software possibilities. Unfortunately, for one particular reason
- the software capabilities are extremely new, the responses were sparse.
A summary of the responses are noted below;
"While SAP developed their GTM module 6-7 years ago, Oracle just
introduced their first module (export) last year. It took Oracle 2-3 years to
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DATA ANALYSIS CHAPTER 4
develop the functionality. Sun Microsystems who they eventually acquired
was a beta site for the past year. "
"The single biggest issue with the ERPGTM modules is that they are data
shells and all the regulatory rules need to be configured by the business
team. For example on the licensing side, you have to set-up the licensing
matrix with the country of origin/destination and export control (rules) for
their system to work. Our system intuitively does the licensing determination
and license management for you. This involves additional headcount
considering compliance management and keeping abreast of the regulations
is now your responsibility. "
"Oracle took 2-3 years to develop their export module, they do not have a
import and Trade Agreements module. How long would it take them to add
import and trade agreements. Imagine SAPhas been at export for 6-7 years
and still does not have Import or TradeAgreements."
"Trade management is not their core competency compared to vendors such
as us. In the past, management has deviated resources to other projects
considered to be of higher priority. "
"Oracle like SAP does not offer integrated regulatory content. That is a key
issue considering Stryker has no choice but work with their 3rd party vendors
to integrate content. If there are issues, Oracle will look to point fingers at
the content vendor and vice versa. Also, they work with several different
content vendors depending on the regulations and that only adds to the
complexity. "
"Oracle only offers behind the firewall solutions. It is not a good fit for It
teams that do not have the resources to support the application in-house. It
is further complicated by working with 3rd party content vendors and dealingI
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DATA ANALYSIS CHAPTER 4
with content updates. Unless they have a push system, Stryker would need
to assign resources to pull the content at designated time intervals. rr
"Oracle uses 3rd party integrators to configure and implement the solutions.
Between Oracle, the content vendor and integrator there are several 3rd
parties involved With Obama proposing to rewrite the laws to create a single
unified licensing agency for both commerce and state shipments, how long
would it take companies like Oracle to recode the rules in their system.
Don't depend on them for their flexibility and nimbleness. Trade is not a
priority like it is the 'only' priority to us."
"Considering they use 3rd parties to configure and integrate the software,
Oracle's implementations are extremely expensive and take a long time as
compared to best of breed vendors such as us. From a comparison
standpoint their implementations are 2-3 times our costs and end up always
being a + 2 year project. rr
"We have been building trade solutions for 20 years. Oracle has been at it for
the last 2-3. Imagine the depth and breadth of our functionality versus what
they offer. No Comparison. Other Oracle users are speaking to them but they
are not considered a serious contender at least in the near future. That's not
to say they will not be but not in the short term. You will need to engage
their partner eco-system for setting-up the trade configs, system integrator
for integration and then multiple partners for content integration. "
(ICPA Membership)
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DATA ANALYSIS CHAPTER 4
Hypotheses
The author designed the hypotheses as follows;
HI Increased investment in the field of compliance will lead to
competitive advantage.
H2 Information systems can facilitate an internal globally reaching
classification programme.
H3 In certain cases, a products total landed cost will be reduced as a
resuIt of greater efforts in classification.
With regards to hypotheses 1, 2 and 3 the author believes that they were
proved to be correct.
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CONCLUSIONS AND RECOMMENDATIONS CHAPTER 5
15.0 CHAPTER 5 - CONCLUSION AND RECOMMENDATIONSi
The underlying principle of this chapter is to conclude on previous chapters
and provide appropriate recommendations from the specific findings from the
literature review and primary research for the purpose of proving the aim of
the thesis; 'An examination into the impact that investment in trade
compliance has upon a firm's competitive advantage.'
I 5.1 Conclusion and Recommendationsi JWithout a doubt, the Global market presents numerous prospects for an
organisation such as Company A which holds the resources to capitalise on
opportunities. However, as identified by reviewing the most basic of export
regulations, controlling the operations required to succeed within the global
market are made complex by the simple export and re-export trade laws
governing them.
It was the aim of the report to review in further detail the regulations
governing international trade and whether investment in trade compliance
could lead to improved operations. In order to satisfy this argument the
author examined and reviewed a number of factors. Firstly, the regulatory
bodies with their acts which govern the global market where Company A
operates. The number of bodies, regimes and acts governing international
trade was immense. The number of laws a multinational organisation must
adhere to was also staggering. Investment in trade compliance should be of
primary importance within Company A.
It is a competitive advantage to be compliant. Global organisations seek
compliant partners. Therefore, evidently, from the vast amount of research
undertaken, a functioning compliance program will allow an opportunity for
competitive advantage, through basic preventative actions.
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CONCLUSIONS AND RECOMMENDATIONS CHAPTER 5
The primary aim of compliance should be preventive, protective action.
However, rather than simple preventative tasks, with further emphasis
placed on the capabilities of the compliance role coupled with further
investment, the function can, and should, do more to create a competitive
edge. In order to accomplish competitive advantage and further the scope of
their compliance group, the author would recommend that the structure of
the department within Company A be broken into reactive and proactive
groups.
The proactive group should focus on policies, standards, guidelines,
responsibilities, procedures, and finalise a review of all existing
policies/guidelines. The group should develop materials to communicate the
compliance role in customs matters to area management. The reactive
group should formalise a process for rolling-out compliance changes and
updates and develop a recognition program for compliance as a business
enabler.
The reactive group should establish a process to capture compliance costs
(shipment delays, fine/penalties) and savings (penalty reduction, risk
aversion) they should also advance the global classification projects
regarding ECCNand HTC. Company A should dedicate a resource to address
compliance work with IT to modify systems and software to reflect
compliance controls. They must develop a process for handling Denied Party
Screening for those business units with activities in embargoed destinations.
Again, referencing the Apple I phone idea, as suggested above, it is clear
that, if possible, it would create efficiencies in the denied party screening
operation, the ECCN/ dual use look up operation and also the HTC search
operation - all of which could be conducted while travelling, out of the office,
out of hours etc, adding, as Fox and Noble (2003) argued, competitive
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CONCLUSIONS AND RECOMMENDATIONS CHAPTER 5
advantage to an organisation. There is definitely an argument for investing
in emerging technology and thus creating competitive advantage.
The Global HTC Classification Project will result in reduced duty payment,
improved customs processing, reduced entry errors, and improved broker
relationship. HTC classification should be conducted in conjunction with a
global duty recovery effort which will:
Identify overpayment of duties and seek refunds (where
applicable)
Determine where TCOs can be used to reduce or
eliminate duties
Confirm country of origin and eligibility for trade
preference programs
Significantly eliminate Company A's import exposure
Within Company A, new products tend to evolve from older versions. There
is, therefore, a possibility to retrospectively clean up classifications on legacy
items - as needed. A review for mismatches and significant duty savings
opportunities should be conducted, globally.
The correct codes & justification support should be offered to importing
countries; outside counselor in country customs experts available to support
change with local customs should be called upon.
The business case for a global classification effort, which would involve
investment, which would in turn create competitive advantage, is
straightforward;
A Harmonised Tariff Code HTC is required for every product that is imported
or exported from a country. The HTC is used by customs agencies to
determine the product being imported and the applicable rate of duty.
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CONCLUSIONS AND RECOMMENDATIONS CHAPTER 5
Use of incorrect HTCs can result in the overpayment of duties (and possible
underpayment). Failure to identify the correct country of origin can result in
an inability to take advantage of various duty reduction programs.
All customs agencies require the HTC and the COO be correctly identified on
all applicable import/export documents. Submitting incorrect import/export
documents to customs agencies is a violation of the law and can result in civil
fines/penalties and, in certain cases, criminal penalties.
Imports or exports that incorrectly identify controlled materials or sensitive
items (e.g., explosives, certain chemicals, etc.) are viewed as a national
security risk. Penalties/fines for incorrect HTC and/or COO are very high
(e.g., in the U.S. the penalty can be up to three times the entered value of
the goods plus additional fines).
The business need is also clear;
Global HTC classification will allow Company A to take advantage of all
available duty savings opportunities and implement a process which
significantly reduces import compliance risk and exposure.
Opportunity exists to significantly increase import compliance and identify
global duty savings however, problems exist with:
• Company A's ability to take advantage of various duty savings
programs;
• Company A's ability to comply with customs agencies requirements for
import/export;
• Company A's ability to reduce overall compliance risk related to
imports; and
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CONCLUSIONS AND RECOMMENDATIONS CHAPTER 5
• Company A's ability to populate the HTC and COO in all existing
systems to ensure compliance.
There should be accurate HTC classifications that are populated in all
systems as necessary to ensure import compliance. A full optimisation of
duty savings through correct HTC classification and utilisation of preference
programs, foreign-trade zones, temporary imports, and duty drawback, as
applicable, should also be implemented. As a result, there should be a
reduction in customs' detention of imports/exports due to classification or
origin issues (including detention for failure to provide sufficient product
descriptions on the import documentation).
Currently HTC and country of origin are populated within the local U.S.
systems but efforts must be focussed on expanding the scope and education
surrounding the global effort. At the moment, from the sample data
gathered during the literature review, the classifications are inconsistent, not
verified, and often times incorrect. As a result, Company A is, in certain
instances, paying more duties than would be ordinarily owed if classified
under the correct HTC. Further, without the correct HTC and COO, Company
A is unable to take advantage of various duty savings programs. Company
A's inability to correctly provide the HTC and COO results in the filing of
import/export documents that are incorrect. Incorrect HTC and COO
information results in significant compliance exposure.
This is a global issue that has only been addressed on a country-by-country
basis until now.
Company A have an ongoing effort to identify the export control classification
number (ECCN) for all their made and sourced products. The HTC project is
an essential compliment to the ECCN project in order to ensure full
compliance on both import and export side of their transactions. Company A
must address this issue now because customs agencies are focusing on the
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CONCLUSIONS AND RECOMMENDATIONS CHAPTER 5
oil and gas industry and the exposure is too high. Note, in the U.S., for
example, if Company A continue to use incorrect HTC'safter they were aware
of the mistake then they are subject to heightened penalties and/or jail time
for making knowing fraudulent filings with the government.
This effort should be implemented globally. As the codes are verified within
the U.S., the first stage should begin in America and then be replicated
globally. The trade compliance team and key personnel within the supply
chain should be the responsible parties for the global project.
Company A has a number of strengths, but also weaknesses threats and
opportunities;
Strengths:
• Senior management commitment
• Experience within the trade compliance department
• Function support from legal, R&D, Supply chain
Weaknesses:
• Requirements for trade compliance are not embedded in culture
Opportunities:
• Integrate with functions
• Demonstrate value of trade compliance to operations (Compliance is a
business enabler)
• Compliance can be sold to the customer.
Threats:
• Changing regulations
• Government enforcements
• Emerging markets
• Higher scrutiny
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CONCLUSIONS AND RECOMMENDATIONS CHAPTER 5
• Business growth
• Misperception that 'it won't happen to us'
II 5.2 SummaryI
During the introduction, the author set out the following objectives;
• The Author will examine the effects of globalisation on today's oil and
gas industry with hope that findings will assist in solidifying the
increased role that trade compliance can and should play.
The author reviewed the term 'globalisation' and its influencing effect on
global trade. It is clear that the trade compliance function is strategic to
effective supply chain management.
• The various Regulatory Bodies with acts governing numerous
international markets will be assessed in relation to the ever increasing
and complex role the of the trade compliance function.
Evidently, as a result of the vast amount of bodies, treaties, acts and
regimes governing international trade, the role of the trade compliance
function is complex and, again, must be given respect in that it can assure
supply chain effectiveness resulting in customer assurance and competitive
advantage.
• A study of the most recent import and export compliance topics will
further outline the complex nature of today's global market place.
The author is satisfied, through a comprehensive study of the literature
focussed on import/export compliance, that efforts focussed on trade
compliance will provide a competitive edge.
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CONCLUSIONS AND RECOMMENDATIONS CHAPTER 5
• A review of published historic violations and their settlements with
corresponding share price movements will provide sufficient support
for/against an increased investment in trade compliance.
The serious nature of a violation, in terms of loss of reputation and
importantly share price reaction provide sufficient support for investment in
trade compliance.
• As a project which will run in conjunction with the dissertation, the
author will conduct a harmonised tariff classification analysis. The
findings of which should support an argument that trade compliance
can offer competitive advantage.
This project proved its worth as savings were achieved. It is clear that, if
conducted on a global scale, the project alone can offer competitive
advantage.
• The latest information systems and technology available offering
support to the trade compliance function will be reviewed.
Secondary and primary research proved that investment in technology can
lead to competitive advantage.
An examination into the impact that investment in trade compliance has upon a firm's competitive 80advantage
I REFERENCES / BIBLIOGRAPHYL-- ~
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HOLLY,A., 2004, Store Manager: Import Duty, Don't Be Flattened by Codes,
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LENOK,N., 2009, Managing Imports and Exports, ten key responsibilities of
newly appointed trade compliance manager, June, pp-S-8, Institute of
Management and Administration Journal. Available from:
http://web.ebscohost.com/ehost.com/ehost.
RICHER, S., 2009, Global Logistics, 5 steps to upgrading your compliance
program, March, pp36-39, Available from
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85
Criminal and Administrative Case Examples
HITTITE MICROWAVE CORPORATION
The Violation: Hittite Microwave Corporation, Chelmsford, Massachusetts, on six
occasions, exported microwave solid state amplifiers and related equipment, including
downconverters, from the United States to Russia, China and Latvia, without obtaining
licenses from the U.S. Department of Commerce. In addition, on one occasion, Hittite
made a false statement to the U.S. Government on a Shipper's Export Declaration
(SED).
The Penalty: Hittite agreed to a $221,250 administrative penalty.
AVIACSA AIRLINES
The Violation: Between February 2002 and May 2003, in conjunction with exports of
aircraft parts to Mexico, Aviacsa Airlines on 75 occasions failed to file with the U.S.
Government the SEDs required by the EAR.
The Penalty: Aviacsa agreed to administrative penalties totaling $450,000, of which
$225,000 was suspended.
ASHER KARNI
The Violation: Asher Karni, a South African businessman, conspired to violate and
violated U.S. export restrictions arising out of unlawful exports to Pakistan and India of
U.S.-origin goods controlled for nuclear nonproliferation reasons. Humayan Khan, of
Islamabad, Pakistan was indicted for conspiring to violate and violating U.S. export
restrictions on goods controlled for nuclear nonproliferation reasons. Khan arranged,
through Karni, the purchase and export to Pakistan of U.S.-origin triggered spark gaps,
which can be used as nuclear weapons detonators. Khan falsely indicated that the
goods were intended for medical use.
The Penalty: On August 4, 2005, Karni was sentenced to three years' imprisonment.
On April 8, 2005, Khan was indicted for his role in diverting the controlled goods. On
August 1/ 2006/ BIS issued a 10-year denial of export privileges against Karni and
related parties/ Pakland PMECorporation and Khan.
SCP GLOBAL TEc:HNOLOGIES, INC.
The Violation: Between May 2003 and January 2005/ SCP Global Technologies/ Inc.
("SCP") made 45 exports of controlled pumps and valves to Taiwan/ China/ and Israel/
without the required export licenses. The items are controlled for their potential use in
chemical and biological weapons/ and would have required a license for shipment to
Taiwan/ China/ or Israel. SCP had previously received a Warning Letter for the
unlicensed export of controlled pumps.
The Penalty: SCPagreed to a $264/000 administrative penalty.
METRIC EQUIPMENT SALES
The Violation: On March 21/ 2005, Metric Equipment Sales pled guilty in the Northern
District of California to one felony count of exporting digital oscilloscopes controlled for
nuclear nonproliferation reasons to Israel without a BIS license. The oscilloscopes, with
sampling rates exceeding 1 GHz, are capable of being utilized in WMD development
and missile delivery fields.
The Penalty: Metric was sentenced to a $50,000 criminal fine. Metric agreed to a
$150,000 administrative penalty and a five-year suspended denial of export privileges.
VALTEX INTERNATIONAL
The Violation: Vladimir Alexanyan and his company, Valtex International, committed
export violations and made false statements in connection with the attempted export
of satellite/missile insulation blankets to the Chinese Academy of Space Technology in
Beijing. BIS had previously rejected Valtex's application for an export license for these
items.
The Penalty: Alexanyan was sentenced to pay a $12,000 criminal fine, to serve three
years' probation, and was barred from any international activities or trade for the term
of his probation. Valtex was ordered to pay a $250,000 criminal fine. In addition,
Alexanyan agreed to an $88,000 administrative penalty and Valtex agreed to pay a
$77,000 administrative penalty. Alexanyan's and Valtex's export privileges to China
were denied for five years. Valtex also agreed to implement an export management
system.
WILDEN PUMP AND ENGINEERING
The Violation: Wilden Pump and Engineering Co., LLC (Wilden), a company based in
Grand Terrace, California, violated the EAR in connection with unauthorized exports of
diaphragm pumps from the United States to the Iran, Israel, the People's Republic of
China, Syria, and the United Arab Emirates without the required Department of
Commerce export licenses between 2000 and 2003. In some cases, Wilden transferred
diaphragm pumps with knowledge that violations of the EAR would occur. Wilden also
made false statements on export control documents related to these transactions.
The Penalty: Wilden agreed to a $700,000 administrative penalty. It also agreed to be
subject to a three-year denial of export privileges for items on the CCL. The denial was
suspended in its entirety for two years provided that Wilden did not commit any
violations of the EARduring the suspension period.
JOHN CARRINGTON
The Violation: John Carrington, the former president of Sirchie Fingerprint
Laboratories and a former North Carolina State Senator, illegally exported
approximately $1.2 million dollars in crime control equipment to China through
intermediaries in Italy and Hong Kong.
The Penalty: In the criminal case, Carrington was sentenced in March 2006 to 12
months' probation and agreed to pay an $850,000 criminal penalty. In the related
administrative case, Carrington accepted a fiveyear denial of his export privileges.
Sirchie also agreed to a $400,000 administrative penalty and accepted a five-year
suspended denial.
BJ SERVICES COMPANY
The Violation: Between 1999 and 2002, BJ Services Company of Tomball, Texas
committed 37 violations of the EAR in connection with 13 exports of items controlled
for chemical and biological weapons reasons to various destinations without obtaining
the required export licenses.
The Penalty: BJ Services agreed to a $142,450 administrative penalty and to perform
an audit of its internal compliance program to be submitted to BIS.
Mitigating Circumstances: BJ Services voluntarily self-disclosed these violations and
cooperated fully with the investigation.
NING WEN
The Violation: Ning Wen and Hailin Lin used a business called "Wen Enterprises,"
which they operated from their home in Wisconsin, to ship semiconductors and other
controlled electronic components with radar and satellite applications, both military and
civilian, to Jian Guo Qu and Ruo Ling Wang at Beijing Rich Linscience Electronic
Company in China. For most of these transactions, Lin obtained the restricted
technology from a United States manufacturer or supplier based on a request from
Wang or Qu; falsified shipping documents at
the direction of Qu by concealing the true nature of the shipments and stating that alicense was not required for the shipments; and then shipped the product to Wang
and/or Qu in China, without obtaining the required export license.
The Penalty: In 2005, Qu was sentenced to 46 months' imprisonment (later reduced
to 22 months based on his cooperation in the prosecution of the co-defendants), a
$2,000 criminal fine, and two years' supervised release. Lin was also sentenced in
2005 to 42 months in prison and a $50,000 fine for her role in these unauthorized
exports. In 2006, Wen was sentenced to five years in prison, a $50,000 fine and twoYCCII-=:>'=:>upcrvi=:>cd I-CICCl=:>C.AdditiOIlCllly, tne COUI\: oruereu tile rorrerture or tile norne or
Wen and Lin and over $329,000 in cash.
MANTEN ELECTRONICS
The Violation: Four former employees of Manten Electronics, Weibu Xu, aka Xu
Weibu, aka Kevin Wu, Hao Li Chen, aka Ali Chan, Xiu Ling Chen, aka Linda Chen, Kwan
Chun Chan, aka Jenny Chan, illegally exported millions of dollars of sensitive national
security controlled items, with applications in radar, electronic warfare and
communications systems, to state-sponsored institutes in China. On September 13,
2005, Kevin Wu pled guilty to violating the Export Administration Act and the Arms
Export Control Act. Wu and the other defendants also pled guilty to conspiracy charges.
The Penalty: On May 1, 2006, the four defendants were sentenced. Specifically, Kevin
Xu was sentenced to 44 months in prison, and two years' probation; Ali Chan was
sentenced to 30 months in prison and two years' probation; Linda Chen was sentenced
to 18 months in prison and two years' probation; and Jenny Chan was sentenced to six
months' home confinement and two years' probation. The defendants also agreed to
forfeit $391,337, their profits from the illegal exports.
ELAN PHARMACEUTICALS
The Violation: Between May 2000 and April 2002, Elan Pharmaceuticals, Inc. (Elan),
of San Francisco, California, made four exports of a synthetic conopeptide MVIIA
medical product, ziconotide (trade named PRIALT) to Belgium, without the required
export licenses.
PRIALT is the synthetic equivalent of a nontoxic peptide that is a component of the
venom produced by the marine cone snail. Elan was studying and developing PRIALT
as a new therapy for pain management. PRIALT is controlled for chemical and
biological chemical warfare, and anti-terrorism reasons.
The Penalty: Elan agreed to a $31,000 civil penalty, and to perform an internal audit
of its export compliance program one year from the date of the agreement.
Mitigating Circumstances: Elan voluntarily self-disclosed these violations and
cooperated fully with the investigation.
EMD BIOSCIENCES, INC.
The Violation: EMD Biosciences, Inc. (EMD) of San Diego, California exported
biological toxins to Canada in violation of the EAR. Between June 2002 and July 2003,
EMD committed 134 violations of the EAR in connection with 67 exports of biological
toxins to Canada that were made without obtaining required Department of Commerce
export licenses.
The Penalty: EMD agreed to a $904,500 civil penalty and to a two-year suspended
denial order.
ZHAOXIN ZHU
The Violation: On May 6, 2004, Zhaoxin Zhu of Shenzhen, China pled guilty to
conspiring to purchase controlled satellite and radar technology for illegal export to
China. Zhu negotiated with undercover federal agents to purchase a variety of
sensitive goods, including traveling wave tubes with satellite and radar applications, for
export to China.
The Penalty: Zhu was sentenced to twenty-four months in prison and three years'
supervised release.
STOELTING COMPANY
The Violation: Stoelting Company, of Wood Dale, Illinois, and its president, LaVern
Miller, illegally exported polygraph machines to China without required export licenses.
These items are restricted to China for human rights reasons.
The Penalty: Stoelting was sentenced to two and a half years' corporate probation
and a $20,000 criminal fine. Miller was sentenced to two and a half years' probation,
including six months of electronically monitored home confinement, 500 hours
community service and a criminal fine equivalent to the costs of his probation and
monitoring, estimated to be $18,000. In addition, Stoelting and Miller each agreed to
$44,000 in administrative penalties, and Stoelting agreed to a five-year suspended
denial of export privileges.
BASS PRO, INC.
The Violation: Bass Pro, Inc. exported gun sights to a variety of destinations without
a license in violation of the EAR. Gun sights are controlled pursuant to U.S. treaty
obligations, as well as for human rights and antiterrorism reasons.
The Penalty: Bass Pro agreed to a $510,000 administrative penalty.
DR. THOMAS BUTLER
The Violation: On January 14, 2003, Dr. Thomas Campbell Butler, M.D., a professor
at Texas Tech University in Lubbock, Texas reported to the FBI that thirty vials of a
potentially deadly plague bacteria, Yersinia pestis (the causative agent of human
plague), were missing and presumed stolen from his research lab. The report sparked
a bio-terrorism alert in west Texas and President Bush was informed of the incident.
However, investigation proved that Dr. Butler had illegally exported the Yersinia pestis,
which is a controlled item under the EARand cannot be exported without the required
export licenses from BIS. On January 15, 2003, Dr. Butler was arrested. Dr. Butler was
found guilty of numerous charges at trial, two of
which were export control-related: making false, fraudulent and fictitious statements
regarding the exports to federal agents and making an unauthorized export to
Tanzania.
The Penalty: Dr. Butler was convicted of forty-seven counts of a sixty-nine count
indictment that stemmed from BIS's investigation. He was sentenced to two years in
prison on March 10, 2004, and he resigned from Texas Tech. On October 24, 2005, the
U.S. Court of Appeals for the Fifth Circuit affirmed his earlier conviction. In the
administrative case, Dr. Butler agreed to a $37,400 administrative penalty and to
accept a denial of his export privileges for a period of
ten years.
OMEGA ENGINEERING INC.
The Violation: Omega Engineering Inc., of Stamford, Connecticut and its former Vice
President, Ralph Michel, violated the EAR by exporting certain laboratory equipment to
Pakistan in 1997 after BIS had denied a license for the same shipment earlier that
year.
The Penalty: In the criminal cases, Michel was sentenced to ten months'
imprisonment and fined $50,000, and Omega was sentenced to a $313,000 criminal
penalty and five years' corporate probation. In the administrative cases, Omega agreed
to a $187,000 penalty and to a five-year denial of export privileges to Pakistan. BIS
also denied Michel's export privileges to Pakistan for five years.
[APPENDIX B
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