Our Focus: Solely on Consumer BrandsOur Specialty: Food Brands & the Food Category

Unequalled Food Unequalled Food Licens ing Licens ing

ExperienceExperience• Strategic & complete Food-to-

Food programs

• Experience extends across:- consumer marketplace- foodservice marketplace

• Expertise across multiple food categories, trends, platforms & day parts

The only licensing agency that follows the food & restaurant industry on a daily basis

The BSLG DifferenceThe BSLG Difference

We excel in licensing into both the consumer and B2B We excel in licensing into both the consumer and B2B marketplacesmarketplaces

Licensing goal for our clients: drive traffic back to their core business

Partner with best-in-category companies having powerful distribution & enthusiasm for the brand

Build programs that are strategic, not opportunistic

Our special touch with food & restaurant brands makes BSLG an industry leader

Our programs have been nominated Our programs have been nominated for for “Best Corporate Brand Licensee “Best Corporate Brand Licensee of the Year”of the Year” five years in a row! five years in a row!

International Licensing Industry Excellence Awards Recognizing the industry’s most impressive and successful

licensed products

Broad Street Licensing Group named Broad Street Licensing Group named one of the one of the “TOP 20 LICENSING “TOP 20 LICENSING

AGENCIES 2009”AGENCIES 2009”

Our deal for Burger King snacks line Our deal for Burger King snacks line named “named “BEST BRAND EXTENSION BEST BRAND EXTENSION

2008”2008”

A “Tas te” of A “Tas te” of What We do What We do

Marrying Innovation to the Right Brand: Snacks

New flavoration + “right” brand

Presence in non-restaurant channels

Worldwide success

Cutty SarkCutty Sark –– Sauces, dressings, Sauces, dressings, marinades, desserts - w/Cutty marinades, desserts - w/Cutty Sark flavorations; Sark flavorations;

• Greater consumer relevanceGreater consumer relevance• Opened new distribution Opened new distribution

channelschannels

Bruegger’s BagelsBruegger’s Bagels –– Bagels & Bagels & cream cheese; frozen bagel cream cheese; frozen bagel sandwiches sandwiches

• Extends the restaurant Extends the restaurant experience to at home & on-experience to at home & on-the-go segmentsthe-go segments

• Broadens brand’s consumer Broadens brand’s consumer reach in “quick launch” reach in “quick launch” sectors like vendingsectors like vending

Creamsicle & Popsicle Creamsicle & Popsicle -- confections confections full line – 6 flavorationsfull line – 6 flavorations• Expanded brand’s existing Expanded brand’s existing

retail partnerships & retail partnerships & penetrated new marketspenetrated new markets

ReaLemonReaLemon – – RTD lemonade; meat RTD lemonade; meat marinades; salad dressings; marinades; salad dressings; cookiescookies

ReaLimeReaLime –– Drink mixers for Drink mixers for restaurants & barsrestaurants & bars

• Supermarket cross-aisle salesSupermarket cross-aisle sales• Greater consumer relevanceGreater consumer relevance• Opened new distribution Opened new distribution

channelschannels

Complete “CIA Masters Collection” line of kitchen productsComplete “CIA Masters Collection” line of kitchen products

• cookware• cutlery• bakeware

• serveware• gadgets• pantryware

• utensils• blenders• small

electrics

The Culinary Institute of AmericaThe Culinary Institute of America

CIA: B2B Food ServiceCIA: B2B Food Service

• Hotel & restaurant tablewareHotel & restaurant tableware• Chef’s apparel & footwearChef’s apparel & footwear• Innovative recipe/chef solution Innovative recipe/chef solution

programsprograms