BSc (Hons) Multimedia Design TechnologyBA (Hons) Interactive Media Design

Presented by Dr. Tony Sampson (BSc, PGCE, MA, PhD)

2-3pm3-4pm

School of Arts and Digital and Industries

The Field and School

Programmes • Media Studies • Film and Video • BSc (Hons) Multimedia Design

Technology• BA (Hons) Interactive Media Design• Computer Games Design• Computer Games Technology• Communication Studies• MA Programmes in Multimedia & Digital

Culture• PhDs

Media Communications and ScreenStudies in the new School of Arts and Digital Industries

Teaching and Research

• Rated among the top 10 modern universities for research by the Guardian

Undergraduate Programmes in New Media

BSc (Hons) Multimedia Design TechnologyBA (Hons) Interactive Media Design

Approach: Thinking and Doing

1. Design2. Technology/Production3. Research

What do we do? Designing User Experiences

Design

Dead 0n Arrival Interactive Comic

The Gadget Show and UEL Student Work

See related news storiesFrom 2011: Channel 5 calls on UEL expertise for Gadget ShowFrom 2008:Award-winning UEL comic book stars return to heroes’ welcome See the Gadget ShowSee Dracula: The Interactive Comic

What do we do? Navigation Design

DNavigating the Space of Interaction

Bursary project Artist’s portfolio

What do we do? Design Principles

• Design principles• Interface design• Interaction design • Navigation design• Information design• Designing user choices, feedback and experiences

• Graphics, Photoshop, Illustrator, web design, Flash, 3D, mobile and pervasive design

What do we do? Tech/Production

Technology & Production

What do we do? Tech/Production/Ubicomp

What do we do? Tech/Production/Ubicomp

What do we do? Educational Software

The Project Bloghttp://www.affect-ed.com

What do we do? Participatory Media

http://www.playratecreate.co.uk

What do we do? Tech/Production

• Tech/Production

• Web authoring, multimedia authoring (Flash), media production (audio, video) graphics, ubicomp, Photoshop, Illustrator, multimedia hardware (platforms), 3D Max, dynamic web (php, MySQL), major project work at level 3

• BSc (Hons) Multimedia Design Technology (coding, hardware/software, php)

• BA (Hons) Interactive Media Design (media production - audio, video)

What do we do? Research

Research

What do we research? Users

What users think and feel about new media experiences

User Experience Design

What do we research? Users

Preliminary User Testing: Card Sorting

What do we research? Users

Preliminary User Testing with PrototypesUser Testing

What do we research? Users

Preliminary Flow ChartsResults

New investment in UXD research and user testing software

See related industry link

What do we research? User Experiences

Ideas• Concepts and Methods• Interactivity, network space, convergence, collective

intelligence, participation, mobile, experience, attention, emotional, pervasive, affect…

• Proposing ideas and research questions• User testing

Researching User Experience1. Understand how users think (cognitive)2. Usages (behavioural)3. Emotional responses (visceral)

Where are they now?

Examples of Former Students

• User Experience Design Specialist

• UXD Consultant

• Production & Marketing Director

• Senior Web Developer - Team Lead at Nokia

• Head of New Media Productions at Travel Channel International

• Freelancers

• Freelancers

Our Graduates: Talking about UX consultancy for BBC project

What Our Students Say

• "The Multimedia degree at UEL provided me with a fresh perspective on the digital world. During the course of my degree I stopped being a passive consumer of digital media and became a researcher and a designer.”

• “My project work involved producing physical interactions using hacked technology, this allowed me to be creative and explore an area that was of interest to me.”

• “The lecturers are passionate about their subject and continually encouraged us to explore our own interests and the latest trends.”

What Our Students Say

• “The research focus is extremely relevant to industry. The design of digital products has moved away from being based solely on efficiency and increasingly on how users 'feel' about them. Companies have to produce better user experiences in order to generate customer loyalty.”

• “Thanks to my UEL degree I gained both the practical skills and theoretical knowledge required to become a user experience consultant. My current role involves researching the effectiveness of websites/apps and other digital interactions in order to improve the experience of the user. In this role I have worked for major broadcasters/telecommunications companies and have spoken at major industry events.“

• “Studying Interactive Media Design BA (Hons) at the University of East London has helped propel me into an exciting career as a director of an award winning digital agency.”

What Our Students Say

• “In the fast paced world of interactive design and new media, this degree enables students to grow through acquiring necessary practical skills in design, programming and client management as well as understand the theory behind it all. The interactive comic I produced for my final year project won a prestigious British Interactive Media Award, to which I owe a great deal of gratitude to my tutors who guided me throughout the development of the project.”

• "As someone with previous experience in graphic design for print, studying Interactive Media at the UEL not only helps me to expand my skills and knowledge but also my career opportunities.”

• “I’m now in level 3 completing my project. A special highlight for me was to be recommended by my tutor for a work placement with an award winning design agency. Through this experience I learned how much I was capable of, even getting my work featured on television on the Gadget Show."

What Our Students Say

• “I gained the internship that has led to my current role via the University's good industry connections and in turn I am continuing that relationship through my company Cyber-Duck with us taking on more talented UEL students via an internship scheme; in return we are providing UEL students with live client briefs giving them the opportunity to learn how real creative and technical agencies work in the new media industry.”

• “I’m in level 2 and the work is really good; an interesting experience. There is a good balance between technical and research. The Flash project this year was really good. It helped me put everything I've learned so far into practice; including interaction design theories, as well as the technical skills necessary to produce the work.”

What Our Students Say

• “Working with my tutor is brilliant. He is teaching us to use technology and produce work in a professional way, which can be challenging, but he is really supportive and committed to helping us succeed.”

• “With its combination of mutli-talented staff both in the Digital Industries and Academia, MMDT is a course I would recommend to anyone with an interest in Multimedia. The course offers the opportunity to work on multimedia design projects in conjunction with ‘real clients’, and prepares us so that we are not only great graduates but work-ready too. Graduates of this course not only leave UEL with a broad range of practical skills at their finger-tips but also with an excellent grounding in multi-media theory in their portfolios.”

What Our Students Say

• “Having studied the BA (Hons) Interactive Media Design, I have been very impressed with the variety of topics and disciplines that were covered on the course, helping me to develop my skills for both practical design and managing research projects. After completing the course I was able to enter employment in the user experience industry where I now work on projects for large international companies. I feel that the course did a lot to prepare me for my current job, both in terms of literature and techniques. I am delighted with how relevant the course is to commercial work. The tutors on the course were all very helpful and provided me with a great breadth of knowledge, but with a level of depth that I would not have expected from an undergraduate degree.”

Level 1 BSc (Hon) Multimedia Design Technology

A MS1304 Introduction to New Media Weds am

MS1301 Visual DesignTues pm

IM1024 (to become MS1309) Web Authoring and Web Management Mon pm

B MS1310 Multimedia Principles and Design(Precursor MS1301)Weds pm

Options MS1404 Media Production 2 (precursor MS1301)Monday amMS1600 Multi-Media Advocacy Theory & PracticeMon pm (3-5pm)Or University-wide option

MS1302 Web Page Design(Precursor MS1301)Fri pm

Level 2 MMDT

A MS2305 Multimedia Design(Prerequisite MS1302)Tuesday am Module Leader: Jeff

MS2309 Multimedia Hardware (Prerequisite MS1310 or MS1302) Weds am Module Leader: Marian

MS2301 3D Modelling (Prerequisite MS1301)(Fri am)IS2101 User Interface Design (2011/12)(Thurs am/pm)IS2103 Programming and Scripting (2011/12)(Monday pm)or University-wide Option

B MS2306 New Media Research Concepts and Methodologies(Prerequisite MS1304)Tues pm Module Leader: Tony

MS2303 Live Team Project ¶(Prerequisite MS2305)Weds am Module Leader: Mary

Option IS2108 Information Systems Development (2011/12)Thurs am/pmOr University-wide option(in 2012/13 MS3304 will become a core level two module in this slot)

Level 3 MMDT

A MS3307 (MS3000)Dissertation/Project ‡(Prerequisite MS2306, MS2303)(Co-requisite MS3305)Thurs am (sem A)Thurs pm (sem B)Module Leader: Tony

MS3308 New Media Portfolio*(Prerequisite MS2306, MS2303)(Co-requisite MS3305)Thurs early pm slot in semester A Thursday am slot in semester BModule Leader Sem A: TonyModule Leader Sem B: Marian

MS 3304 Dynamic Content: Design, development and management of database driven systemsTues amIn 2012/13 a new level three core module on mobile and pervasive computing Module leader: Grethe

B MS3305 User Experience Design: Theory/Practice Tues am Module Leader: Tony

Level 1 BA (Hons) Interactive Media Design

A MS1403 Media Production 1Monday am

MS1301 Visual DesignTuesday pm

MS1304 Introduction to New Media Weds am

B MS1404 Media Production 2 (Precursor MS1403) Monday am

Options (Media Theory Strand)CC1703 Consumption and Representation(Thurs am)MS1402 Media Meanings (Fri am)MS1600 Multi-Media Advocacy Theory & PracticeMon pm (3-5pm)MS1310 Multimedia Principles and Design ** (co-requisite MS1302)Weds pm

MS1302 Web Page Design (Precursor MS1301) Fri pm

Level 2 IMD

A MS2305 Multimedia Design(Prerequisite MS1302) Tuesday amModule Leader: Jeff

Two Options:MS2301 3D Modelling (Prerequisite MS1301)(Fri am)MS2405 Media Production 3(Prerequisite MS1404)Weds amIS2101 User Interface Design (2011/12)(Thurs am/pm)IS2103 Programming and Scripting (2011/12)(Monday pm)MS2309 (IM2075) Multimedia Hardware (Prerequisite MS1310 or MS1302)Weds pmMS 2401 Media, Culture and Identity (Prerequisite MS1402)(Monday pm)MS2103 Youth Cultures(Monday am)

B OptionsMS2402 Media Production 4 (Prerequisite MS2405)Thursday amIS 2104 Networking (2011/12)Fri pmIS2108 Information Systems Development (2011/12)Thurs am/pmOr University-wide option

MS2303 Live Team Project ¶(Prerequisite MS2305)Weds am Module Leader: Mary

MS2306 New Media Research Concepts and Methodologies(Prerequisite MS1304)Tues pmModule Leader: Tony

Level 3 IMD

A MS3307 (MS3000)Dissertation/Project ‡(Prerequisite MS2306, MS2303)(Co-requisite MS3305)Thurs am (sem A)Thurs pm (sem B)Module Leader: Tony

MS3308 New Media Portfolio*(Prerequisite MS2306, MS2303)(Co-requisite MS3305)Thurs early pm slot in semester A Thursday am slot in semester BModule Leader Sem A: TonyModule Leader Sem B: Marian

MS3304 Dynamic Content: Design, development and management of database driven systemsTues amModule Leader: GretheOr a university-wide option

B MS3305 New Media Theory/Practice: User Experience Design Tues pm Module Leader: Tony

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