My CV

“A picture is worth a thousand words”

Bryce Russell07970 531050

brycerussell@hotmail.co.uk

Contents• Nestle ...............Branston & Waistline

• RHM ...............Hovis & Mothers Pride

• Taunton Cider....Blackthorn, Diamond White

• Lunn Poly ..........Getaway TV

• Smith&Nephew ..Lil Lets

• JDS ...................Basildon Bond

• Jeyes .................Parozone & Jeyes Fluid

• PPCS Brooks ....New Zealand Lamb

• Westmill Foods ..Pride, Rajah & Patak

• Musgrave ...........Londis & Budgens

You don’t get a much bigger or better start in your career than working at Nestle.

Training was superb, as was the exposure to all elements of the marketing mix from day one

Some work that worked

Old design

An Aladdin's cave of brands and what a market to be in ---

We never minded doing a few store checks in the evenings!!

What a difference a cleaned up design can make with, the right typeface and a spear foil.

The research was thorough so both the trade and consumers loved it.

1st underwater TV Campaign

Do you like the background?

We got it out of the bin – crumpled bit of paper – thought it looked

“Very Different”

The pack designers pet mouse!!

Pretty sure he must have been familiarizing himself withthe product prior to photo – mouse was under age so could not use him in advertising –shame!

The designers pet mouse!!

Not to brief of course but pretty sure he must have been familiarizing himself withthe product prior to photo.

What a star seller

8.2% alcohol

That’s why you had the headache----Not the tannins

A beautiful blend from the master cider maker – Nick B

Retail is detail – especially in the Packaged holiday market

The advertising really worked for us and it was great testing out 10 sec’s vs. 30’s etc vs. TVR’s, burst versus drip and time of day etc.Real benefit of seeing sales effect in your own stores the next day

The “GETAWAY Campaign ran and ran

Only too happy to support Comic Relief

We were in good company !!

Now that’s what you call a One day sale

Over 47,000 summer passengers booked And over 9000 Winter

= sales revenue of lots

and circa 87%market share

The power of TV and Press advertising!!

Combined with a great offer andGreat execution - all timed to perfection on Boxing Day

Back to the real FMCG world

Basildon Bond

Another great brand

I’m beginning to see a trend …

Basildon Bond - 3rd party promotion with BBC Gardeners World Magazine

Lion Brand – 3rd party promotionwith Disney & Pocahontas

Timing is everything

For fast track innovation – the process is everything

New Zealand Lamb

What a brand?

Spot the trend?

Put together for the IFE – amazing what Graham can do if you ask nicely. I admit the timing was a bit tight but we did

it!!

Most complex and exciting marketfor keeping you on your toes.

One day you have BSE in cattledestroying the home market

Then a couple of years later Scrapie in sheep

Then some Avian flu

Ethnic brands with amazing awareness andloyalty

Now getting FMCG disciplines put in place for a great future

ABF are looking forward

Some close up TV work for Budgens

Making the most of Traffic Building

250+ New promotions every 3 weeks for Londis & another 250+ for Budgens – phew!

Seasonal Pre-sell Brochures

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Musgrave – what a team :@)

So What Next – You tell me?• Have you got a brand that needs some TLC?• Have you got a research project that needs some

experience to get it sorted?• Do you have a team without a leader?• Do you have a team without a player?• Do you want to broaden your distribution amongst

the multiple grocers or the ethnic cash and carrys?• Do you need some fast track innovation managed?• Do you want over 20 years marketing & sales

experience, a safe pair of hands and someone who builds great brands for the future

Please call to discuss on 07970 531050

brycerussell@hotmail.co.uk