Bryan M. Yeh Angelika Dimoka, Ph.D. University of California, Riverside
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Men Are From EBay, Women Are From Amazon: A neuroeconomic approach to studying gender differences in online shopping Bryan M. Yeh Angelika Dimoka, Ph.D. University of California, Riverside
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Men Are From EBay, Women Are From Amazon: A neuroeconomic approach to
studying gender differences in online shopping
Bryan M. YehAngelika Dimoka, Ph.D.
University of California, Riverside
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