Brussels Briefing 44: Abel Fernández CONACADO Commercial Manager, Dominican Republic - Case study...

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Coordinadora Nacional de Cacaoteros Dominicanos, Inc.

Transcript of Brussels Briefing 44: Abel Fernández CONACADO Commercial Manager, Dominican Republic - Case study...

Page 1: Brussels Briefing 44: Abel Fernández CONACADO Commercial Manager, Dominican Republic - Case study from the Fair Trade in the field

Coordinadora Nacional de Cacaoteros Dominicanos, Inc.

Page 2: Brussels Briefing 44: Abel Fernández CONACADO Commercial Manager, Dominican Republic - Case study from the Fair Trade in the field

Our VisionCreate a technically developed cocoa sector, with a high quality product which is well-known and positioned in international markets and to help producers improve their living standards.

Page 3: Brussels Briefing 44: Abel Fernández CONACADO Commercial Manager, Dominican Republic - Case study from the Fair Trade in the field

Our MissionTo improve the income and living conditions of cocoa producers and their families through supporting a sustainable management of the farm, improving the quality of products, marketing efficiently the harvest, strenghtening labour union and business practices, and developing communities.

Page 4: Brussels Briefing 44: Abel Fernández CONACADO Commercial Manager, Dominican Republic - Case study from the Fair Trade in the field

Our First ObjectiveMaintain our leadership as an advocacy group for small cocoa producers.

Page 5: Brussels Briefing 44: Abel Fernández CONACADO Commercial Manager, Dominican Republic - Case study from the Fair Trade in the field

Our Second ObjectiveConsolidation of a business organization which fosters and guarantees the improvement of the living standards of the small and medium-sized cocoa farmers.

Page 6: Brussels Briefing 44: Abel Fernández CONACADO Commercial Manager, Dominican Republic - Case study from the Fair Trade in the field

Our Third ObjectiveImplementation of sustainable projects that generate communitary development.

Page 7: Brussels Briefing 44: Abel Fernández CONACADO Commercial Manager, Dominican Republic - Case study from the Fair Trade in the field

Our Fourth ObjectivePromote the preservation of the environment and a sustainable use of resources in the production areas.

Page 8: Brussels Briefing 44: Abel Fernández CONACADO Commercial Manager, Dominican Republic - Case study from the Fair Trade in the field

Organizational Structure

Centralizes Policyand Marketing

7 Blocks centralizing activities and cocoa

172 Small Producers Associations 10,300 Members

Page 9: Brussels Briefing 44: Abel Fernández CONACADO Commercial Manager, Dominican Republic - Case study from the Fair Trade in the field

Production Structure

Page 10: Brussels Briefing 44: Abel Fernández CONACADO Commercial Manager, Dominican Republic - Case study from the Fair Trade in the field

Services to Farmers Commercialization Technical Assistance Transportation of the products

(Farms to Facilities) Processing (fermentation, drying,

sorting and packaging and even transformation)

Certifications Credit Training

Page 12: Brussels Briefing 44: Abel Fernández CONACADO Commercial Manager, Dominican Republic - Case study from the Fair Trade in the field

Market Behavior      Market Behavior        

               

Year Volume MT Sales Overall Average Price FT Sales % Fairtrade FT Avg Price Total Premium

2000 6,534.70 8,824,154.13 1,350.35 226.80 3.47% 1,860.04 34,020.00

2001 7,348.10 6,572,391.47 894.43 151.20 2.06% 1,783.33 22,680.00

2002 13,501.02 22,876,894.06 1,694.46 948.02 7.02% 2,019.22 142,203.00

2003 10,491.40 18,983,788.17 1,809.46 1,225.81 11.68% 2,343.23 183,871.50

2004 11,831.54 19,190,271.60 1,621.96 1,080.40 9.13% 32,089.49 162,060.00

2005 6,265.28 10,982,391.58 1,752.90 1,854.34 29.60% 2,071.63 278,151.00

2006 7,752.54 15,262,426.10 1,968.70 3,643.05 46.99% 2,189.73 546,457.50

2007 12,021.45 32,595,126.02 2,711.41 5,678.20 47.23% 3,347.48 851,730.00

2008 11,576.18 44,480,314.03 3,842.40 5,915.69 51.10% 4,127.01 887,353.50

2009 18,184.53 47,325,239.33 2,602.50 2,304.73 12.67% 2,937.43 345,709.50

2010 12,542.63 42,349,178.47 3,376.42 7,841.58 62.52% 3,519.00 1,176,237.00

2011 12,462.80 46,292,072.19 3,714.42 8,800.70 70.62% 3,842.42 1,663,860.34

2012 12,194.00 33,515,043.00 2,748.49 5,006.16 41.05% 3,038.97 946,464.61

Page 13: Brussels Briefing 44: Abel Fernández CONACADO Commercial Manager, Dominican Republic - Case study from the Fair Trade in the field

Fairtrade funds investments

Page 14: Brussels Briefing 44: Abel Fernández CONACADO Commercial Manager, Dominican Republic - Case study from the Fair Trade in the field

Fairtrade funds Investments

Page 15: Brussels Briefing 44: Abel Fernández CONACADO Commercial Manager, Dominican Republic - Case study from the Fair Trade in the field

Fairtrade Funds Investments

Page 16: Brussels Briefing 44: Abel Fernández CONACADO Commercial Manager, Dominican Republic - Case study from the Fair Trade in the field

Fairtrade Funds Investments

Page 17: Brussels Briefing 44: Abel Fernández CONACADO Commercial Manager, Dominican Republic - Case study from the Fair Trade in the field

Our Main Challenges

Renew cocoa trees.

Facing the generational change.

Building new infrastructures.

Developing new market niches.

Page 18: Brussels Briefing 44: Abel Fernández CONACADO Commercial Manager, Dominican Republic - Case study from the Fair Trade in the field

Keys to Success Trust of our farmers in working

together.

Transparent and visionary management.

Continuous quality improvement.

Faitrade Certification.

Page 19: Brussels Briefing 44: Abel Fernández CONACADO Commercial Manager, Dominican Republic - Case study from the Fair Trade in the field

Thank You!

CONACADOCalle Altagracia Saviñon No. 11Los Prados, Santo Domingo DNDominican Republic

Tel. +1 809-957-6203 / 04Fax. +1 809 957-3441

www.conacado.com.doFacebook.com/CONACADOYoutube.com/grupoCONACADO