Brunelle - OTA Sessions Keynote Presentation
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Transcript of Brunelle - OTA Sessions Keynote Presentation
![Page 1: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/1.jpg)
Creative Commons Attribution amp Non-Commercial License
Image by Ingvar Sverrisson of Soacutelfar sculpture by Joacuten Gunnar Aacuternason in Reykjavik Iceland via Flickr | Creative Commons
Creative Commons Attribution amp Non-Commercial License
Image by Ingvar Sverrisson of Soacutelfar sculpture by Joacuten Gunnar Aacuternason in Reykjavik Iceland via Flickr | Creative Commons
gtThe journey gtgtfrom singular and ldquobigrdquo
to many and everywhere
gtgtgtThe history and future of advertising ideas
OTA SessionsSioux Falls SDMarch 26 2010
Creative Commons Attribution amp Non-Commercial License
Image by Ingvar Sverrisson of Soacutelfar sculpture by Joacuten Gunnar Aacuternason in Reykjavik Iceland via Flickr | Creative Commons
Hello
Image by Ingvar Sverrisson of Soacutelfar sculpture by Joacuten Gunnar Aacuternason in Reykjavik Iceland via Flickr | Creative Commons
Image by leonandloisphotos via Flickr | Creative Commons
Our industry is on a journey
Image from Hitchhiker by Simon Reeves
Who do we
bring along
with us
Image by jibbyimages via Flickr | Creative Commons
What skills
should we pack
How do we prepare
for where
wersquore heading
gt The Internet
= Empowering technology = Empowered consumers
gtgt The ldquogood enoughrdquo revolution
gtgtgt Boomers vs Millenials
gtgtgtgt ldquoAlways onrdquo media channels (eg Twitter breaks news now)
gtldquoTheres never going to be a worldwide brand built by advertising ever again
And there may never be a job like that job you used to have either
Revolutions are like that They invent and destroy and they only go one wayrdquo
gtgtSeth Godin
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 2: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/2.jpg)
Creative Commons Attribution amp Non-Commercial License
Image by Ingvar Sverrisson of Soacutelfar sculpture by Joacuten Gunnar Aacuternason in Reykjavik Iceland via Flickr | Creative Commons
gtThe journey gtgtfrom singular and ldquobigrdquo
to many and everywhere
gtgtgtThe history and future of advertising ideas
OTA SessionsSioux Falls SDMarch 26 2010
Creative Commons Attribution amp Non-Commercial License
Image by Ingvar Sverrisson of Soacutelfar sculpture by Joacuten Gunnar Aacuternason in Reykjavik Iceland via Flickr | Creative Commons
Hello
Image by Ingvar Sverrisson of Soacutelfar sculpture by Joacuten Gunnar Aacuternason in Reykjavik Iceland via Flickr | Creative Commons
Image by leonandloisphotos via Flickr | Creative Commons
Our industry is on a journey
Image from Hitchhiker by Simon Reeves
Who do we
bring along
with us
Image by jibbyimages via Flickr | Creative Commons
What skills
should we pack
How do we prepare
for where
wersquore heading
gt The Internet
= Empowering technology = Empowered consumers
gtgt The ldquogood enoughrdquo revolution
gtgtgt Boomers vs Millenials
gtgtgtgt ldquoAlways onrdquo media channels (eg Twitter breaks news now)
gtldquoTheres never going to be a worldwide brand built by advertising ever again
And there may never be a job like that job you used to have either
Revolutions are like that They invent and destroy and they only go one wayrdquo
gtgtSeth Godin
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 3: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/3.jpg)
Creative Commons Attribution amp Non-Commercial License
Image by Ingvar Sverrisson of Soacutelfar sculpture by Joacuten Gunnar Aacuternason in Reykjavik Iceland via Flickr | Creative Commons
Hello
Image by Ingvar Sverrisson of Soacutelfar sculpture by Joacuten Gunnar Aacuternason in Reykjavik Iceland via Flickr | Creative Commons
Image by leonandloisphotos via Flickr | Creative Commons
Our industry is on a journey
Image from Hitchhiker by Simon Reeves
Who do we
bring along
with us
Image by jibbyimages via Flickr | Creative Commons
What skills
should we pack
How do we prepare
for where
wersquore heading
gt The Internet
= Empowering technology = Empowered consumers
gtgt The ldquogood enoughrdquo revolution
gtgtgt Boomers vs Millenials
gtgtgtgt ldquoAlways onrdquo media channels (eg Twitter breaks news now)
gtldquoTheres never going to be a worldwide brand built by advertising ever again
And there may never be a job like that job you used to have either
Revolutions are like that They invent and destroy and they only go one wayrdquo
gtgtSeth Godin
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 4: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/4.jpg)
Image by Ingvar Sverrisson of Soacutelfar sculpture by Joacuten Gunnar Aacuternason in Reykjavik Iceland via Flickr | Creative Commons
Image by leonandloisphotos via Flickr | Creative Commons
Our industry is on a journey
Image from Hitchhiker by Simon Reeves
Who do we
bring along
with us
Image by jibbyimages via Flickr | Creative Commons
What skills
should we pack
How do we prepare
for where
wersquore heading
gt The Internet
= Empowering technology = Empowered consumers
gtgt The ldquogood enoughrdquo revolution
gtgtgt Boomers vs Millenials
gtgtgtgt ldquoAlways onrdquo media channels (eg Twitter breaks news now)
gtldquoTheres never going to be a worldwide brand built by advertising ever again
And there may never be a job like that job you used to have either
Revolutions are like that They invent and destroy and they only go one wayrdquo
gtgtSeth Godin
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 5: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/5.jpg)
Image by leonandloisphotos via Flickr | Creative Commons
Our industry is on a journey
Image from Hitchhiker by Simon Reeves
Who do we
bring along
with us
Image by jibbyimages via Flickr | Creative Commons
What skills
should we pack
How do we prepare
for where
wersquore heading
gt The Internet
= Empowering technology = Empowered consumers
gtgt The ldquogood enoughrdquo revolution
gtgtgt Boomers vs Millenials
gtgtgtgt ldquoAlways onrdquo media channels (eg Twitter breaks news now)
gtldquoTheres never going to be a worldwide brand built by advertising ever again
And there may never be a job like that job you used to have either
Revolutions are like that They invent and destroy and they only go one wayrdquo
gtgtSeth Godin
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 6: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/6.jpg)
Image from Hitchhiker by Simon Reeves
Who do we
bring along
with us
Image by jibbyimages via Flickr | Creative Commons
What skills
should we pack
How do we prepare
for where
wersquore heading
gt The Internet
= Empowering technology = Empowered consumers
gtgt The ldquogood enoughrdquo revolution
gtgtgt Boomers vs Millenials
gtgtgtgt ldquoAlways onrdquo media channels (eg Twitter breaks news now)
gtldquoTheres never going to be a worldwide brand built by advertising ever again
And there may never be a job like that job you used to have either
Revolutions are like that They invent and destroy and they only go one wayrdquo
gtgtSeth Godin
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 7: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/7.jpg)
Image by jibbyimages via Flickr | Creative Commons
What skills
should we pack
How do we prepare
for where
wersquore heading
gt The Internet
= Empowering technology = Empowered consumers
gtgt The ldquogood enoughrdquo revolution
gtgtgt Boomers vs Millenials
gtgtgtgt ldquoAlways onrdquo media channels (eg Twitter breaks news now)
gtldquoTheres never going to be a worldwide brand built by advertising ever again
And there may never be a job like that job you used to have either
Revolutions are like that They invent and destroy and they only go one wayrdquo
gtgtSeth Godin
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 8: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/8.jpg)
How do we prepare
for where
wersquore heading
gt The Internet
= Empowering technology = Empowered consumers
gtgt The ldquogood enoughrdquo revolution
gtgtgt Boomers vs Millenials
gtgtgtgt ldquoAlways onrdquo media channels (eg Twitter breaks news now)
gtldquoTheres never going to be a worldwide brand built by advertising ever again
And there may never be a job like that job you used to have either
Revolutions are like that They invent and destroy and they only go one wayrdquo
gtgtSeth Godin
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 9: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/9.jpg)
gt The Internet
= Empowering technology = Empowered consumers
gtgt The ldquogood enoughrdquo revolution
gtgtgt Boomers vs Millenials
gtgtgtgt ldquoAlways onrdquo media channels (eg Twitter breaks news now)
gtldquoTheres never going to be a worldwide brand built by advertising ever again
And there may never be a job like that job you used to have either
Revolutions are like that They invent and destroy and they only go one wayrdquo
gtgtSeth Godin
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 10: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/10.jpg)
gtldquoTheres never going to be a worldwide brand built by advertising ever again
And there may never be a job like that job you used to have either
Revolutions are like that They invent and destroy and they only go one wayrdquo
gtgtSeth Godin
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 11: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/11.jpg)
Sage advice from Seth Godin
gtgtldquoAnxiety is practicing failure in advancerdquo
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 12: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/12.jpg)
Image by lakesider via Flickr
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 13: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/13.jpg)
Image by daniel villar onrubia via Flickr
gtIdeas
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 14: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/14.jpg)
x
gtAct like a software company
not like an ad agency
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 15: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/15.jpg)
gtgtExperiment all the time
Image via thefloridacatholicorg
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 16: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/16.jpg)
Free
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 17: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/17.jpg)
Computing Cost Performance
(1992-2008) aka Moorersquos Law
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
0
1
10
100
1000
1992 2000
$222
$027
$ per 1 MM transistors
2008
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 18: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/18.jpg)
Storage Cost Performance
(1992-2008) aka Kryderrsquos Law
0
1
10
100
1000
1992 2000
$569
$013
$ per Gigabyte (GB)
2008
Shift Index - Deloitte Center for the Edgewith many thanks to Faris Yakob
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 19: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/19.jpg)
1998 Australian Broadcast Corp ldquoLiving With Globalisationrdquo reportwith many thanks to Faris Yakob
Distribution Cost Performance
(1930-1997) related to Gilderrsquos Law
0
1
10
100
1000
1930
$300
Cost of a 3 minute phone call
in constant 1996 dollars
1997
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 20: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/20.jpg)
Media Outlet Diversification
(1900-2010)
0
1
500
1000
1900
Number of media channels
20101950 1995
CABLE
NETWORK TV
Approximation of Millward Brownrsquos ldquoMedia Evolutionrdquo courtesy Adliterate
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 21: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/21.jpg)
YouTube report
Hours of video uploaded
every 60 seconds
0
5
10
24
30
June 2007
Hours
March 2010
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 22: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/22.jpg)
gtgtgtStop stopping
gtgtgtStop
being finite
Image by lostechiescom
gtgtgtStop
trying to
always be in chargexgtgtgtStop
ldquomessagingrdquo
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 23: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/23.jpg)
gtgtgtStart
conversations
gtgtgtStart
inter-acting
Image by alisaka via Flickr
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 24: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/24.jpg)
gtgtgtgtMake more than
what you sell
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 25: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/25.jpg)
gtgtgtgtgtHybridize
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 26: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/26.jpg)
gtgtgtgtgtgtCurate
Image by starwitness via Flickr
Image by sexyrexybamaman via Flickr
and encourage
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 27: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/27.jpg)
1 Think like a software company not an ad agency
2 Experiment all the time
3 Stop stopping be ldquoalways in betardquo
4 Make more than what you sell
5 Hybridize
6 Curate and encourage
Image by dunechaser via Flickr
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle
![Page 28: Brunelle - OTA Sessions Keynote Presentation](https://reader033.fdocuments.net/reader033/viewer/2022051513/5458b05db1af9fb66e8b560c/html5/thumbnails/28.jpg)
Creative Commons Attribution amp Non-Commercial License
gtgtThank you
timhellovikingcom | tbrunelle