DEAN’S VIRTUAL BROWN BAG SERIES:

THE POWER OF USINGLINKEDIN

Chris HeinzWestport One

VP of Operations, Managing Partner

Who is Westport One…

Helps companies identify, qualify and deliver top talent to throughout St. Louis, throughout the country and across the world

Part of the MRINetwork, a 600 office worldwide recruiting network Top 10 office last 5 years straight Recognized as an Employer of Choice...

Westport One Corporate Details…

2014-2015 400+ Placements

throughout US & 5 countries $34.5 million in salaries generated

Team of 38...Specializing in 11 industries One Mission…Help our  Client-Companies secure

the best talent to fill their critical needs

WHY AM I TALKING TO YOU?

18 years with Westport One VP of Operations & Managing Partner

Manage all internal operations, including creating, education, and management of all social media aspects of Westport One

Chair of the Executive Advisory Board for SPS (board member for 4 years)

As of November, I’m a 6-time marathoner and soon-to-be half-Ironmaner!

Social Media junkie

WHO USES WHAT…

JUST A COUPLE OF SITES…

THE BIG ONE…

BE CAREFUL…(COURTESY OF NOVA SOUTHEASTERN UNIVERSITY)

JUST ASSUME…

If you POST IT, TWEET IT, TAG IT, STATUS IT…Someone WILL see it

Recruiters and Hiring Managers will search for you! It’s what I do

(COURTESY OF CAREERGLIDER.COM)

THIS JOURNEY IS A LOT LIKE…A MARATHON

You have to be prepared with all of the essentials before you begin

You have to train and fine tune yourself to be ready Don’t go out too fast or you’ll burn yourself out After a period of time, you have to do a self tune-up It doesn’t end when you cross the finish line, but Crossing the finish line (landing the perfect job) is

incredible!

LET’S GET TO IT!

Understand the power of LinkedIn How to create an effective profile Horror stories Next steps

LINKEDIN

The Power broker of your professional network More than 414 million user profiles More than 4 million Company profiles Groups can be very valuable to you

QUESTIONS?

10 WAYS TO USE LINKEDIN TO GET A JOB

Create an effective profile Get the word out Join relevant groups Use linkedin to support your off line searching Link to recruiters and recruiting groups

10 WAYS TO USE LINKEDIN TO GET A JOB CONTINUED…

Get recommendations Research backgrounds Find the actual hiring manager Check if particular companies are hiring Conduct effective searches

FACTS

LINKEDIN PROFILE

YOUR LINKEDIN PROFILE…GET FOUND!

Two ways to get found: Keywords and Recommendations Complete ALL Sections:

Your title (headline), location, summary, experience, skills & expertise, education, additional info, and organizations

Profile Picture Video… Your linkedin URL

Claim it! This can be used on your resume for further validation of your background & experience

Add your twitter feed and/or blog to profile

YOUR HEADLINE/SUMMARY AND KEYWORDS

What words/keywords do you search for jobs? These are the same/similar words Recruiters & HMs use Example: Certification vs certified

Use indeed.com/jobtrends to compare keywords Use these words in your Summary and throughout the

Experience sections Avoid generic buzzwords

Motivated, Passionate, Driven, Responsible, Organized, Alive

LinkedIn’s Profile Recommendation

LINKEDIN GROUPS

Join the appropriate ones Just changed from 50 max to 100 now!

Interact with them Ask questions…give opinions…share articles…Begin discussions Give ideas that are relevant Take advantage of the JOBS tabs

Specific to that area of interest May be be found on the general jobs tab

LINKEDIN RECOMMENDATIONS

Get them! They help you show up HIGHER in search results Don’t beg for them Make it easy for them to write you one by writing one for them

(if you know them)

HOW TO MAXIMIZE YOUR USE

Enable yourself to be found Company search Contact your 1st connections directly via linkedin

Let them know you are looking Status updates Linkedin Pulse

QUESTIONS?

GENERAL SOCIAL MEDIA TIPS

Be involved! All of your social media profiles can use very similar

information Check your name on google Google alerts Check your privacy settings of your personal accounts Have 2 accounts

Horror Stories…

DON’T BE THIS GIRL

From a real (and public) facebook page

OR THIS PERSON…

1 IN 10

MORE TIPS

Clean up your digital footprint Untag yourself from photos that show you in a poor light

Fill in the blanks Think of all of your social networks as your social brand Proofread…proofread….proofread Use a professional looking close up photo

BE THIS NOT THIS

THANK YOU!&

QUESTIONS?Chris Heinz

chris@westportone.com314-991-4355