Yolanda Johnson-Moton

Director – External Relations, US Medical

Eli lillyq

p Eric Pluckhorn

Director of MarketingACTAViS

MarJoriE rEEdY Director, GMRA,

TeleRx TeamMErCk & CoMpAny q

The PoinT of Care MarkeTing CongressMay 21- 22, 2014 / Princeton Marriott at Forrestal / Princeton, NJ

Impl ement Ing targe ted Br and messag Ing at the mos t Cr I t I C a l pat I en t / ph y s I C I an touCh po In t s

hanuMan JaMPani Former Director, Global Marketing- Specialty

Pharmaceuticals, Global Anesthesia &

Cardiovascular,BAXTEr HEAlTHCArE

q

p dr. BartholoMEW

tortElla Senior Director Global Medicine Development

Lead, Hemophilia pFiZEr

p kathY GraM

Associate Director, Patient Advocacy

MillEniUM pHArMACEUTiAlS, THE TAkEDA onColoGy

CoMpAny

JuliE collins

Director of Global Digital Marketing

AlCon lABorAToriESq

p EMilY FrEEMan

Director, Health Behavior & Program Evaluation,

pFiZEr

u Increase ROI and brand awareness by utilizing the industry’s most effective communication channel

u Tactics to maintain a competitive advantage with Point of Care Marketing

u Maximize physician and patient interactions by capitalizing on Electronic Medical Records market opportunities

u Utilize Point of Care Marketing to positively impact patient engagement and Meaningful Use

u Improve relationships with healthcare practitioners and patients to increase brand loyalty

u Utilize digital resources to better track patient outcomes

key ToPiCson Theagenda

feaTured sPeakers inClude:

Brought to you By the produCers of dIgItal pharma

Pharmacy NetworksRx EDGE®

sPonsors

To Register Call 866-207-6528 or visit www.exlpharma.com/POC

Dear Colleague,

It is my distinct honor to invite you to ExL Pharma's Point of Care

Marketing Congress. This educational program will address the changing

paradigms in healthcare delivery and focus on marketing at the Point of

Care (PoC). As every marketing dollar becomes more precious, it is not

surprising that PoC marketing is emerging to be one of the most cost

effective methods in the patient care cycle. It is the point at which the

consumer is most engaged in the process and has been shown to have an

average ROI of approximately $5 for every $1 spent.

The program is brimming with outstanding content delivered by the

nations emerging leaders in health care. As PoC marketing requires an

understanding of a number of other related areas including Consumer

Health Informatics (CHI). CHI is the branch of medical informatics that

address the consumers need for information and is intimately tied to

electronic health record systems including the personal health record

and the health information exchange. Attendees will also get the current

perspective of practicing physicians at this conference which is truly a

moving target in this rapidly changing environment.

Having attended a number of ExL Pharma events in the recent past, I

can assure you that this conference has assembled the most compelling

thought leaders from all areas of health care to create a vibrant forum

for learning about POC marketing. I look forward to welcoming you to

Princeton, NJ this March!

Kind Regards,

Baber Ghauri

u Point of Care Marketing

u DTC Marketing

u Digital Marketing

u Marketing Strategy

u Multi Channel Marketing

u Medical Communication/Information

u Physician/HCP Marketing

u Brand Management

u Integrated Marketing

u Market Research

u Patient Adherence

u Information Technology

u Legal/Regulatory

u Public Relations

u Trade Promotions/Relations

u Customer Experience/Excellence

Service Providers u Point of Care Marketing Companies

u EMR Companies

u Marketing Service Providers

u Health IT Companies

u Patient Adherence Companies

u Digital Marketing

u Advertising Agencies

Who should aTTend Professionals from Pharmaceutical, Biotechnology and Medical Device Companies with the following responsibilities:

sPonsor and exhibiT oPPorTuniTies Do you want to spread the word about your organization’s solutions and services to potential clients who will be at tending this event? Take advantage of the oppor tunit y to exhibit, underwrite an educational session, host a networking event, or distribute promotional items to attendees. PoC Marketing Congress will work closely with you to customize a package that will suit all of your needs. To learn more about these opportunities, please contact

Eric Morrinemorrin@exlpharma.com(212) 400 6228

PrinCeTon MarrioTT aT forresTal 100 College Street | Princeton, NJ 08540

Standing out among the most impressive hotels in Princeton, New Jersey, The Princeton Marriott at Forrestal tops the list for upscale hotels and conference centers. As a centrally located Princeton hotel, the Marriott is minutes from Princeton University on 25 scenic, wooded acres near Plainsboro, NJ. Featuring one of the area's top day spas, our Princeton, NJ, hotel offers all of the amenities of a typical resort, including a health club, swimming pool, jogging trail, indoor tennis and recreational facilities and 35,000 square feet of modern meeting space. Impeccable service and accommodations make us a top choice among business and social events, weddings and receptions.

rooM reservaTion inforMaTion To make reservation please call Marriott reservations at 1-800-228-9290and request the negotiated rate for "ExL's May Meeting". The group rate isavailable until April 29th, 2014. Please book your room early, as roomsavailable at this rate are limited.

venue

Baber Ghauri, MD, MBA, FHM, FACP Chief Medical Information Officer St. Mary Medical Center, CHE - Trinity Health

To Register Call 866-207-6528 or visit www.exlpharma.com/POC

8:00 REgiSTRaTion and ConTinEnTal BREakfaST

8:45 ChaiRMan’S oPEning REMaRkSBaber ghauri, Md, MBa, fhM, faCP, Chief Medical Information Officer, ST MaRy MEdiCal CEnTER, ChE - TRiniTy hEalTh

9:00 PanEl diSCUSSion: REvolUTion oR EvolUTion of PaTiEnT EdUCaTion aT PoinT of CaRE

�Understand what patients want and what prescribers will allow �Meaningful, actionable, and measurable tactics to measure PoC impact in light of a muddled promotional mix � Strategies to avoid ineffective and violative promotion �Maintain a competitive advantage with PoC Marketing

Eric Pluckhorn, Director of Marketing, aCTaviS

9:45 aCCESS aT PoinT of CaRE- ThE Changing landSCaPE �Merging patient expectations with physician work flow to ensure stakeholder success �Understand what the patient is seeking as an experience and what material they are looking for � Explore how practices are reaching their patients to effect behavior change and maximize time in the exam room � Successfully retain patients by increasing the interaction, providing targeted relevant information and increasing dialogue with physician and staff � Learn workflow elements that effect campaign success

nanette oddo, General Manager, PhREESia inC.Susan Reilly, Business Development, PhREESia inC.

10:15 nETwoRking and REfREShMEnT BREak

10:45 MoST EffECTivE PoinT of CaRE STRaTEgiES The internet has emerged as an important resource, for empowering patients and caregivers to educate themselves and their families about health related issues.

� Critical success factors for PoC Marketing that deliver ROI � Factors a PoC marketer needs to watch out for �Build advocacy from providers to ensure a successful program

Julie Collins, Director of Global Digital Marketing, alCon laBoRaToRiES

11:30 iMPoRTanCE of ShaREd TREaTMEnT dECiSion Making in ThE US hEalThCaRE SySTEM

�Manage the disconnect between patients' words and actions � Reduce decision conflict and incorporate motivational interviewing with shared treatment decision making at the PoC � Communicate outcomes and risks/benefits to better prepare patient for treatment and improve patient outcomes

Emily freeman, Phd, Director Health Behavior & Program Evaluation, PfiZER

12:15 lUnChEon

1:15 ThE RETail PhaRMaCy’S gRowing iMPoRTanCE aS a PoinT of CaRE ChannEl

�Understand the unique opportunities presented to marketers in the pharmacy (drugstores, mass, supermarkets, independents) �How to provide valuable information, tools and support to patients in the retail setting � Learn from case studies from selected therapeutic categories �Measuring the impact: using prescription sales data to determine the effects of programs delivered in the pharmacy

Jim o’dea, President and CEO, RX EdgE PhaRMaCy nETwoRkS

1:45 EngagE PaTiEnTS in ThEiR hEalThCaRE By UTiliZing digiTal RESoURCES

�Utilize internet and technology resources to increase patient education and better support patient care for treatment and disease state awareness �Needs for internet based engagement include: • Growth of mobile technology • Proliferation of social media • Increasing demand for healthcare applications • Guarantee of anonymity • Escalating Healthcare costs �Determine how the pharmaceutical industry can help patients online • Information of condition and potential treatments • Obtain treatment prescription assistance • Forums for patient connection �How online resources benefit patients, healthcare practitioners and industry at the PoC

Marjorie Reedy, Director, GMRA, TeleRx Team, MERCk & CoMPany

2:30 UnCovERing BRandEd and UnBRandEd STRaTEgiES foR loCal PaTiEnT oUTREaCh

� Strategies for increased patient engagement and adherence � Forums for patient connection to increase adherence throughout the continuum of care �Building relationships with health care practitioners to deliver treatment and brand education � Establish partnerships with Health Care Practitioners based upon “patient centricity” to improve patient outcomes

kathy gram, Director, Patient Advocacy, MillEnniUM PhaRMaCEUTiCalS, ThE TakEda onCology CoMPanyfatima Scipione, Associate Director, Nurse and Patient Marketing, MillEnniUM PhaRMaCEUTiCalS, ThE TakEda onCology CoMPany

3:15 nETwoRking and REfREShMEnT BREak

3:45 how diSRUPTivE TEChnology iS Evolving ThE landSCaPE of PoinT of CaRE

Rishi Shah, CEO and Founder, ConTEXT MEdia

4:15 BEST PRaCTiCES in gRowTh aCCElERaTion �Growth Strategies – Proven Approaches �Bifocal Perspective – Successful growers �How to view Opportunities & Abilities � Seven Distinct Strategic Degrees of Freedom � Seven Growth Imperatives In Emerging Markets �Assembling platforms of Capabilities �Dimensions of growth best practice

hanuman Jampani, Former Director, Global Marketing- Specialty Pharmaceuticals, Global Anesthesia & Cardiovascular, BaXTER hEalThCaRE

5:00 PanEl diSCUSSion: MUlTiPlE BEnEfiTS of PoinT of CaRE MaRkETing

� PoC Marketing as a compliment to Direct or Consumer Advertising � Tailor marketing approach according to patient geography, ethnicity, age, gender and disease state � Involvement of patients in their own healthcare-how this benefits all stakeholders and healthcare as a whole

Eric Pluckhorn, Director of Marketing, aCTaviSJulie Collins, Director of Global Digital Marketing, alCon laBoRaToRiESMarjorie Reedy, Director, GMRA, TeleRx Team, MERCk & CoMPany

5:45 CoCkTail RECEPTion

DAY ONE WEDNEsDAY, MAY 21, 2014

8:00 REgiSTRaTion and ConTinEnTal BREakfaST

8:50 ChaiRMan'S RECaP of day onE

Baber ghauri, Md, MBa, fhM, faCP, Chief Medical Information Officer, ST MaRy MEdiCal CEnTER, ChE - TRiniTy hEalTh

9:00 PanEl diSCUSSion: REvolUTion oR EvolUTion of PaTiEnT EdUCaTion aT PoinT of CaRE

� Patient engagement standards in Meaningful Use Stage 2 �HIT Policy Committee recommendation for Stage 3 � Exploring the Blue Button: a symbol for patients to view and download their personal health records

Moderator: Richard Nordstrom, CEO, LIBERATE IDEAS INC.

Panelists: Patrice Collins, Md, Medical Director, Chief Advocacy Officer , LIBERATE IDEAS INC. President, PaTRiCE CollinS Md PC

lawrence herman, Pa-C, MPa, dfaaPa, President of the American Academy of Physicians Assistants, Chair and Associate Professor, Director of Primary Care Initiatives, nEw yoRk inSTiTUTE of TEChnology

neil Skolnik, Md, Professor of Family and Community Medicine at TEMPlE UnivERSiTy SChool of MEdiCinE and Associate Director of the Family Practice Residency Program at aBingTon MEMoRial hoSPiTal

9:30 hEalTh TEChnology and PoPUlaTion hEalTh MaRkETing PRogRaMS: dETERMinE an ElECTRoniC MEdiCal RECoRd PRogRaM BEnEfiCial To yoUR BRand

� Pharmaceutical industry environmental factors that need to be considered in marketing or commercial programs �Align objectives of stakeholders with those of the population health management programs �Developing a model to assist in determining which population health management programs are appropriate for your brand

Craig kemp, Customer Solutions, MERCk vaCCinES

10:15 nETwoRking and REfREShMEnT BREak

10.45 EXPanding a PoinT of CaRE PRogRaM wiTh MEdiCaTion adoPTion

Jean lalonde, CEO, PlEio hEalTh SUPPoRT SySTEMS, inC.

11:15 ThE Evolving PaTiEnT-hEalThCaRE PRaCTiTionER RElaTionShiP aT ThE PoinT of CaRE

� Change towards a more collaborative relationship between the patient and the healthcare practitioner � The mid-level provider at the PoC as the target audience �Utilize pharma to help remedy adherence and non-compliance issues that plague providers

� Report on secondary elements critical to successful pharmacological use that have positively impacted patient adherence and prescribing practices � Pharmaceutical issues that concern patients in a shared-decision making situation

deborah williams CRnP, Phd, Assistant Professor-Clinical School of Nursing, UnivERSiTy of TEXaS hEalTh SCiEnCE CEnTER aT hoUSTon

12:00 lUnChEon

1:00 dEvEloP MEaningfUl ConnECTionS BETwEEn MEdiCal oRganiZaTionS and ThE PhaRMaCEUTiCal indUSTRy

� Enhance customer relationships with medical organizations, academia, and health care providers through awareness and education initiatives � Leverage digital media and student programs to foster innovative collaborations and improve trust with the health care community

yolanda Johnson-Moton, Director, External Relations, US Medical, Eli lilly

1:45 PoinT of CaRE TESTing: CRiTiCal CaRE TESTing & BEyond � Speed diagnosis in critically ill patients with Emergency Department Point of Care testing � ICU PoC testing guidelines for rapid resuscitation and critical illness management �Gain early warning of impending clinical deterioration with hospital floor PoC Testing �Next generation Point of Care testing

dr. Bartholomew Tortella, Senior Director Global Medicine Development Lead, Hemophlila, PfiZER inC.

2:30 inCREaSEd PaTiEnT EngagEMEnT aS a RESUlT of PhySiCian-PaTiEnT CollaBoRaTion

�Use of telemedicine for patient access to providers and more effective PoC campaigns � The effect of social media on patient-provider relationship � PoC Marketing leads to outcomes intended by Meaningful Use Initiatives

Baber ghauri Md, MBa, fhM, faCP, Chief Medical Information Officer, ST. MaRy MEdiCal CEnTER ChE - TRiniTy hEalTh

3:15 ChaiRMan CloSing REMaRkS

Baber ghauri, Md, MBa, fhM, faCP, Chief Medical Information Officer, ST MaRy MEdiCal CEnTER, ChE - TRiniTy hEalTh

3:30 ConfEREnCE ConClUdES

DAY TWO ThURsDAY, MAY 22, 2014

To Register Call 866-207-6528 or visit www.exlpharma.com/POC

Media ParTners

*The opinions of ExL speakers do not necessarily reflect those of the companies they represent, nor ExL Events, Inc.Please Note: Speakers and agenda are subject to change without notice. In the event of a speaker cancellation, significant effort to find a suitable replacement will be made.The content in ExL slide presentations, including news, data, advertisements and other information, is provided by ExL Events, Inc.’s (“ExL’s”) designated speakers and is designed for informational purposes for its attendees, and is NOT INTENDED for purposes of copywriting, nor redistribution to other outlets without the express written permission of ExL’s desig-nated speaking parties. Neither ExL, nor its content providers and/or speakers and attendees shall be liable for any errors, inaccuracies or delays in content, or for any actions taken in reliance thereon. EXL EVENTS, INC. EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESSED OR IMPLIED, AS TO THE ACCURACY OF ANY THE CONTENT PROVIDED, OR AS TO THE FIT-NESS OF THE INFORMATION FOR ANY PURPOSE. Although ExL makes reasonable efforts to obtain reliable content from third parties, ExL does not guarantee the accuracy of or endorse the views or opinions given by any third party content provider. ExL presentations may point to other Internet sites that may be of interest to you, however ExL does not endorse or take responsibility for the content on such other sites

Registration Fee: The fee includes the conference‚ all program materials‚ and designated continental breakfasts‚ lunches and refreshments. Payment: Make checks payable to ExL Events, Inc. and write code C474 on your check. You may also use Visa, MasterCard, Discover or American Express. Payments must be received in full prior to the commencement of the conference. Any discount applied cannot be combined with any other offer‚ and must be paid in full at the time of order. Parties must be employed by the same organization and register simultaneously to realize group dis-count pricing options. Group discounts available to individuals

must be registered simultaneously and employed by the same organization. Cancellation and Refund PolicyIf you need to cancel your registration for an upcoming ExL event, please note the following policies derived from the Start Date of the event:

• Four weeks or more: A full refund (minus a $295 processing fee) or a voucher to another ExL event valid for 18 months from the voucher issue date.

• Less than four weeks: A voucher to another ExL event valid for 18 months from the voucher issue date

If you cancel at any time after receiving the conference docu-mentation, the voucher issued will be $395 less

Substitution Charges: There will be an administrative charge of $300 to substitute, exchange and/or replace attendee badges with a colleague occurring within five business days of the conference.ExL Events reserves the right to cancel any conference it deems necessary and will not be responsible for airfare‚ hotel or any other costs incurred by registrants.ExL Events liability is limited to the conference registration fee in the event of a cancellation and does not include changes in program date‚ content‚ speakers‚ or venue.

Terms & ConditionsBy registering for an ExL Events, Inc. (“ExL Pharma”) event, you agree to the following set of terms and conditions

early bird PriCing Register by January 17, 2014 $1,895

sTandard PriCing Register after January 17, 2014 $2,095

onsite Pricing $2,195

regisTraTion fees for aTTending

The PoinT of Care MarkeTing Congress

Group reGistration

To find out more on how you can take advantage of these group discounts, please call 866-207-6528. Offers may not be combined, Early Bird rates do not apply.

SAVE 25% For every three simultaneous registrations from your company, you will receive a fourth complimentary registration to the program (must register 4). A savings of 25% per person. SAVE 15% Can only send three? You can still save 15% off of every registration.

Questions? Comments?Contact Nicole deVoe at

ndevoe@exlpharma.com

or (917) 258-5144

Ways to Register:Mail: Exl Events, inc.

494 8th avenue, 4th floor, new york, ny 10001

Phone: 866-207-6528

fax: 888-221-6750

online: www.exlpharma.com/PoC

Email: registration@exlpharma.com

5

Brought to you By the produCers of dIgItal pharma

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494 8th Avenue, 4th floorNew York, NY 10001 Conference Code: C474

The PoinT of Care MarkeTing Congress

May 21- 22, 2014 / Princeton Marriott at Forrestal / Princeton, NJ

Yolanda Johnson-Moton

Eli lillyq

p Eric Pluckhorn

ACTAViS

MarJoriE rEEdY

MErCk & CoMpAny q

Paul stEvEnsonnoVo norDiSkq

p dr. BartholoMEW

tortEllapFiZEr

p kathY GraM

MillEniUM pHArMACEUTiAlS, THE TAkEDA onColoGy CoMpAny

JuliE collins

AlCon lABorAToriESq

p EMilY FrEEMan

pFiZEr

feaTured sPeakers inClude:

ImplementIng targeted Brand messagIng at the most CrItICal patIent/physICIan touCh poInts

Ways to Register:Mail: ExL Events, Inc.

494 8th Avenue, 4th floor, New York, NY 10001

Phone: 866-207-6528

Fax: 888-221-6750

Online: www.exlpharma.com/POC

Email: registration@exlpharma.com

5

To Register Call 866-207-6528 or visit www.exlpharma.com/POC