Brooke Weidenfeld 856-979-8602 ● brooke.weidenfeld@gmail.com

Current Address Permanent Address 622 West Beaver Avenue 200 Roanoke Road State College, PA 16801 Cherry Hill, NJ 08003

Education The Pennsylvania State University, Schreyer Honors College Major: Public Relations Minors: Business Liberal Arts, Sociology GPA: 3.94/4.00

Public Relations Experience Behrman Communications June 2014-August 2014

Public Relations Intern New York, NY • Worked directly under Account Executives for clients such as eos and Japonesque • Wrote original pitches highlighting clients’ products to editors • Created media lists through Cision • Monitored and tracked product placements in traditional media and blogs • Sent creative mailings to prominent editors in the beauty industry • Sourced event materials, attended, and ran events such as the Rachel Roy for eos editor exposé

Gloss Public Relations May 2013-August 2013 Pubic Relations Intern Philadelphia, PA

• Worked with the Rittenhouse Row businesses to run events such as The Spring Festival • Helped plan events by cultivating guest lists, promoting events on online event calendars, obtaining necessary materials, and

contacting attendees with event information • Assisted in gathering sponsors and donations for nonprofit organizations such as Living Beyond Breast Cancer and The

Garces Family Foundation • Performed duties around the office such as communicating with clients, updating contact sheets, overseeing event follow-ups

Happy Valley Communications

Account Associate Sept 2014-Dec 2014 • Member of the Global Entrepreneurship Week team that works to promote GEW to the public to increase awareness and

attendance • Set and achieved goal of increasing attendance from 3,000 students to over 5,000 students • Create social media schedules and write pitches to the media and campus organizations • Author blog posts for GEW and Happy Valley Communications

Penn State IFC/Panhellenic Dance Marathon

Hospitality Committee Member Oct 2014-Feb 2015 • Selected to fulfill the position of Cadet and act as captains’ second-in-command • Organize and run committee events such as preparing for the THON 5K • Attend weekly meetings to prepare for THON events and THON weekend Special Events Committee Member Oct 2013-Feb 2014 • Fulfill the position of Public Relations/Development Liaison, which helps to promote events to the public • Plan and run events such as the THON 5K and Family Carnival Communications Committee Member Oct 2012-Feb 2013 • Selected to be a Sleep Shift Officer to oversee Captain sleep shifts Operations Committee Member Oct 2011-Feb 2012 • Administrated the Kid’s Mail division to ensure children received mail THON weekend

Valley Magazine Oct 2013-Dec 2014

Public Relations/Marketing Division Staff Member • Create and facilitate public relations and marketing events and methods to promote readership and awareness of Penn

State’s student-run magazine • Coordinate promotions and activities for “Valley Week” before the release of an issue and distribution week

Honors/Awards • Phi Kappa Phi Honors Society for top 7.5% of juniors and seniors • Kappa Tau Alpha Honors Society for top 10% of Public Relations majors • Phi Eta Sigma Honors Society • Deans List all semesters • Laura and Mary Anderson Trustee Scholarship Winner • Shellie M. Roth Honors Scholarship Winner • Class of 1934 Grant-in-Aid Scholarship Winner • Robert J. O’Leary Scholarship Winner