BRONWYN VAN DER MERWE GROUP DIRECTOR, FJORD AUSTRALIA · 2018. 5. 23. · Fitness trackers convert...
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BRONWYN VAN DER MERWE GROUP DIRECTOR, FJORD AUSTRALIA
Transcript of BRONWYN VAN DER MERWE GROUP DIRECTOR, FJORD AUSTRALIA · 2018. 5. 23. · Fitness trackers convert...
BRONWYN VAN DER MERWE
GROUP DIRECTOR, FJORD AUSTRALIA
OUR BODIES
We’re living longer.
We want to live better.
We live more measured lives.
Pressures facing healthcare
Ageing populations
Unsustainable cost of care
Increased incidence of chronic disease
Government policy, regulation and mandates
Legacy systems, paper based
Empowered consumers
SERVICING THE BODY AND MIND
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Fitbug, NikeFuel, Jawbone, miCoach, WithingsFitness, Sleep and Activity Trackers
WATCH…IT LISTENS01
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Ralph Lauren PoloTech ShirtSuggesting improvements using workout data
x Alpha BankFitness trackers convert sweat into savings in a world first for personal finance
Medibank & FlybuysRewarding healthy behaviour
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Scanadu ScoutA scanner packed with sensors designed to read your vital signs
Proteus DiscoverDigital monitoring of medicine usage through an ingestible sensor
BellabeatSleep, activity and reproductive health monitor
MimobabyTrack your baby’s respiration, naps, feeding and sleep patterns
Telstra’s MyCareManager An eHealth solution helping to deliver quality services from a distance
Ginger.ioGinger.io turns cell phone activity into health tracking tool to spot depression
ANTICIPATED OUTCOMES OF A CONNECTED HEALTH SYSTEM
Reduced infrastructure cost
Focus on preventative health
Increased efficiency
Greater accountability
Improved adherence to treatment plans
Better health outcomes
HOW CAN BUSINESS ADDRESS
LIVING SERVICES?
KNOW
YOUR CUSTOMER
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FLEX
YOUR TECHNOLOGY
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DESIGN…
IN ORDER TO KNOW AND FLEX
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PRIVACY & ETHICS
Reduce the implicit costs of Living Services, by increasing:
• Transparency: let me see what is happening to my data
• User autonomy: let me control my data
• Security: don’t leave holes in my personal network
PRIVACY & ETHICS
Boost the explicit benefit of Living Services by increasing:
• Personalisation: shape services around me
• Adaptation: understand changing external context
• Automation: remove unnecessary cognitive load from me
