BROCK SCHOOL OF BUSINESS MAJOR RECRUITMENT AND...
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BROCK SCHOOL OF BUSINESS MAJOR RECRUITMENT AND RETENTIONBARBARA H. CARTLEDGE, ASSISTANT DEAN OF ACADEMIC PROGRAMS
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BROCK SCHOOL OF BUSINESS (BSOB) -SAMFORD UNIVERSITY
• Established in 1965 and named in 2007 for Harry B. Brock, Jr.
• Enrollment of approximately 800 graduate – 160undergraduate - 620
• 26 full-time faculty
• 7 undergraduate majors, 3 concentrations, 5 minors
• 2 graduate degrees
• 90% undergraduate students complete academic internship
• 92% undergraduate students placed 6 months after graduation
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FUNDING SOURCES FOR BSOB & SAMFORD
1. TUITION[2016-2017 TUITION AND FEES - $29,402]Increase tuition through enrollment:
Recruitment of entering freshmenRetention of current students
2. ENDOWMENT$280MIncrease endowment – capital campaign launched 11/12/2016
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BSOB UNDERGRADUATE ENROLLMENT – 5 YEAR CAGR –9%
402 401466
526 562620
0
100
200
300
400
500
600
700
2011 2012 2013 2014 2015 2016
Enrollment
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SAMFORD UNIVERSITY - #1 RECRUITMENT TOOL
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BROCK SCHOOL OF BUSINESS –#2 RECRUITMENT TOOL
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RECRUITMENT EFFORTS
Admissions
• Centralized admissions - Samford
• Activities1. Preview days – senior and junior2. Regional counselor visits3. Admitted student day4. NACAC 5. Automated letters6. Scholarships
Admissions
Campus &Classroom
Visits
Decision
Faculty/Student
Calls
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RECRUITMENT EFFORTS
Campus and Classroom Visits
• Coordinated with Office of Admissions
• Activities1. Classroom visit 2. Faculty visit3. Academic advisor meeting4. BSOB building tours5. High school finance academies
Admissions
Campus & Classroom
Visits
Decision
Faculty/Student
Calls
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RECRUITMENT EFFORTS
Faculty and Current Student Phone Calls
1. Faculty calls to admitted students
2. Current students call deposited students
Admissions
Campus & Classroom
Visits
Decision
Faculty/Student
Calls
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RETENTION RATES
59 59 61 60
87 88 90 8889 9283
88
0
10
20
30
40
50
60
70
80
90
100
2013 2014 2015 2016
National Samford BSOB
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RETENTION – CO-CURRICULAR
Academic Advising
• Individual advising throughouteach semester
• 4 year academic goals planned and monitored
Professional Development
• Freshman year – resume
• Sophomore year – majorexploration
• Junior year – internship; PD
• Senior year – career fairs; PD; employment placement
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RETENTION - ACADEMIC
• Faculty interaction & informal mentoring
• Freshman year – first business class
• Sophomore year – pre-business curriculum
• Junior year – Rite of Passage annual event
• Senior year – exit interviews
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BERKSHIRE HATHAWAY SHAREHOLDER MEETINGOCTOBER 14, 2016
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FROM “START” TO “FINISH” – HIGH TOUCHES
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SUMMARY
1. GOAL – INCREASE RECRUITMENTAdmissionsCampus VisitsFaculty and Student Calls
2. GOAL – ENHANCE RETENTIONCo-curricularAcademic
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QUESTIONS?