Brochure selligent interactive marketing

Selligent Interactive MarketingYour solution to drive interaction and boost conversion

CONVERSION MARKETING INTERACTIVE CRM

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About Selligent

Selligent is a leader in conversion marketing and interactive CRM solutions. We offer practical and proven solutions allowing companies to transform into customer-driven organizations. Our customer interaction solutions enable organizations to engage with customers as individuals, resulting in:

• Increased conversion rates• Higherprofitability• Minimal churn • Superior customer experience

Marketing departments rely on Selligent’s marketing solutions to establish cross-channel, multi-step interactive marketing campaigns based on a central 360° customer view. With Selligent, companies effectively turn leads into customers and grow life-time relationships while ensuring maximal ROI with minimal effort.At the same time Selligent lowers operational costs, thanks to optimization of staff member efficiency and maximal automation.

Selligent serves customers in all industry sectors, including financial services, insurance, telecommunication, travel, media & publishing, retail, automotive, healthcare, manufacturing and many others. Since its inception, it has demonstrated impressive growth thanks to its innovative solution offering, its customer-driven service culture and its pragmatic approach to delivering results fast.

Visit us at http://www.sellligent.com


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“Marketing is changing. Consumers want more engagement and interactionfromthosetheybuyfrom.Brandsareshiftingtotwo-waycommunication,massivelyembracingdigitalchannels.

Change is happening

Traditional push marketing has reached its limits: However being successful for many decades, has reached its limits. Response rates are down and even more, consumer are getting annoyed by it when it is overdone.

Today’sconsumersareinformedmulti-channelshoppers:Marketers these days interact with informed customers who gather their information through a multitude of mainly digital channels before making a buy.

Consumers expect a consistent brand experience:They are not concerned with your internal departmental, line of business, political or system silos. They expect consistency over channels and departments.

Dialogue and engagement are mandatory for growing customer value: In the age of internet and social media, consumers have come to expect a two way interaction, putting you in a listening mode as well. If you do well, reputation will spread as never before.

Canyoukeepup?

No marketer would deny the powerful shifts that are occurring. As well as no brand will be bold enough to claim they can truly keep up. It is not as simple as shifting advertisement money to ‘new media’, it will attract, but not convert, leave marketers short of their goals. Listening to consumers and engaging them in deeper two-way relationships is the way to go. And then we come to the hard fact in today’s marketing that tools do make a difference. Marketersneedefficienttoolstokeepupandperform.Areyouequippedtoday?

“The Forrester Wave™: Cross-Channel Campaign Management, Q4 2009,” Forrester Research, Inc., December, 2009

“Changing consumer behavior and the overall ineffectiveness of traditional marketing programs ensure that basic campaign management tools are set to go the way of the dodo. Marketers are therefore looking for cross-channel campaign management solutions that support highly personalized and relevant com-munications delivered across a variety of highly interactive channels and that enable optimization, channel integration, and institutional memory of the customer.”

Turn to SelligentStart with learning about Selligent Interactive Marketing

Selligent Interactive Marketing gives marketers the power to engage consumers in interactive dialogues, eliminating operational hurdles and opening up opportunities as far as you can see. Our unique set of tools put you in full command of every step from creative thinking to operational execution, with no need to rely on a technical guru.

Selligent empowers you to deliver on the promise of individualized marketing, giving your customers and prospects an incredible brand experience by treating them as individuals.


Interactive consumer dialogues Listen and act: engagement drives conversion.



In the age of internet and social media consumers have come toexpectatwo-wayapproachinmessaging.Marketersneedthetoolstoturnthisrealityintoaction.

Turn to Selligent: It gives marketers the power to engage with consumers in interactive dialogues, eliminating operational hurdles and opening up opportunities as far as you can see. Our unique set of tools put you in full command of every step from creative thinking to operational execution, with no need to rely on a technical guru.

Interactive marketing is about engaging in personalized consumer dialogues, which requires true 1-to-1 interaction over time and across channels. With Selligent you design graphical interactive scenarios with simple drag & drop. You just connect pre-made interaction building blocks into a logical, customized communication scenario.

As a marketer, you create the blueprint for each cross-channel and multi-step interactive scenario. There’s no need to rely on IT. Each communication step in your multi-step scenario is personalized according to the individual profi le of the recipient. Many brands use Selligent to successfully deploy life-cycle campaigns that evolve with each relationship, from fresh prospect to loyal customer. Automated scenarios are set up to deliver the right offer at the right time. The ability to engage in such deep personalized interaction in an automated way results in maximal ROI and minimal churn while increasing staff member effi ciency and lowering operational costs.

Graphical design of interactive dialogues

Create multi-step interaction over all channels

Act on individual consumer events

No technical hurdles giving full autonomy back to marketers

Yourbenefits

“In the age of internet and social media consumers have come

“In the age of internet and social media consumers have come


Multi-channel A necessity these days, not a ‘nice-to-have’.


“


Manyoftoday’smultiplechannelcapabilitiesaretheresultoforganic growth and incremental channel expansion. Foratruemulti-channelcustomerexperience,brandsneedanexecution platform based on central customer view and decisioning.

Turn to Selligent: With Selligent you establish a true multi-channel infrastructure, based on a centralized customer view. It allows you to communicate in a consistent way across all touch points and build up a central contact history. Plan, defi ne, execute and analyze multi-channel marketing campaigns in the most effi cient way.

There are now more channels, less budget and a more discerning audience constantly swapping between channels. This makes an integrated multi-channel approach a necessity, not a ‘nice-to-have’. Feeding multiple silo channels is easy, it is just a matter of fi nding point solutions for each interaction channel. Implementing however true multi-channel capabilities is far more complex. It requires a central customer based architecture extended with an execution platform that natively drives all channels based on central decisioning and orchestration.

Selligent is such a true multi-channel platform. It is a solution that enables organizations to centrally plan, defi ne and execute marketing activities through all customer interaction points. It is an easy-to-use graphical solution designed for marketers, giving them the independence they require. With Selligent, marketers can manage all interactions with a single solution. Combining direct mail, e-mail, outbound calling, mobile messaging and inbound into a single campaign, personalized according to each consumer’s channel preferences and individual profi le. Responses are centrally stored, allowing central analysis and triggering of automated follow-up campaigns.

Drive all channels from a single solution

Put a hold to manual tasks: chose for maximal automation

Centrally managed campaign calendar

Set frequency rules of outgoing messages per channel

Yourbenefits

Drive all channels from a single solution

Put a hold to manual tasks: chose for maximal automation

Centrally managed campaign calendar

Yourbenefits


Personalization Be relevant, stand out from the noise and you will get attention.



Theopportunitiestotargetmarketingmessagestodayareunprecedent. Marketers have more data then ever. To turn data intoactionandbenefitfrommanageablepersonalization,marketers need tooling.

Turn to Selligent: With Selligent you will increase conversion rates with relevant timely offers for each individual consumer based on consumer preferences, historic responses and purchasing behavior.

Today’s consumers digest short personal and highly relevant messaging in bulk while growing increasingly adept at blocking out noise. They only pay attention for relevant and timely offerings and only brands living up to this expectation will stand out. Traditional marketing tools simply can’t provide the necessary level of personalization. Selligent is your solution.

Selligent is a marketing platform that facilitates individualized marketing. It allows marketers to set personalization rules taking into account all consumer data, historic response data, previous purchase transactions and on-line behavior. Selligent facilitates segment-based personalization as well as full 1to1 personalization based on automated matching of consumer profi les with offering attributes. It has connectors to plug into your product or promotion catalogue and automate the process of selecting the optimal offering for each individual. Apart from the effi ciency gain, it results in a strong customer experience as personalization is made consistent over both outbound and inbound channels.

Relevant and timely offers boosting conversion rates

Living up the expectation of your customers

Build the relationship and increase life-time value

Manageable personalization both inbound and outbound

Yourbenefits

“Theopportunitiestotargetmarketingmessagestodayare

“Theopportunitiestotargetmarketingmessagestodayare


Event-driven marketing (EDM)Act on individual customer events and make the right offer.



“Threatconsumersasindividuals.Bethereattherighttimewith the right offer. Event-driven marketing programs demonstratesignificantlyhigherconversionrates.

Turn to Selligent: With Selligent you will defi ne event-driven programs that act on individual customer data or events to succeed in timely personalized offerings. Selligent offers maximal automation for data-driven multi-step marketing programmes.

The most relevant offering is one that’s based on what’s going on in the life of the customer at that time. It starts with capturing information. Invite customers to interact with your brand, provide the context to let them tell you who they are. Aggregate events from subscription info, survey responses, purchase data and on-line click behavior. The ability to trigger such events, interpret them and act accordingly via automated follow-up scenarios, brings major opportunities for up- and cross-sell.

Selligent allows marketers to act upon these events. Consider it as an automated sales & marketing assistant constantly screening each of your customers against your communication blueprints. Combined with Selligent’s advanced personalization features, it allows you to maximally exploit the context of each event with relevant messaging and offerings. Conversion rates with EDM can easily double while costs are minimized when automated to the maximal extend.

Digital channes are idea for EDM thanks to the low-cost aspect, the strong personalization options and optimal measurement capabilities. It is however not limited to digital as Selligent is a native cross-channel marketing solution.

Act on individual customer events

Make the right offer at the right time

Reach higher conversion rates

Build an excellent brand reputation

Yourbenefits

Act on individual customer events

Make the right offer at the right time

Reach higher conversion rates

Build an excellent brand reputation

Yourbenefits



Targeting and SegmentationGo for relevant targeted segments, turn away from bulk messaging.


“


Stepawayfrombulkmessaging.Identifyhighopportunitycustomergroups.Focusyourscarcemarketingresourcesandappealtoconsumersmostlikelytobecomeloyalcustomers.

Turn to Selligent: Selligent gives you a consolidated view on all relevant data to explore your customer base and build meaningful target segments without requiring IT support. Execute customer migration programs to augment customer value.

Targeted campaigning starts with profound insight in consumer data. Selligent campaign management is equipped with a segmentation workbench, enabling marketers to gain insights from data within a single consolidated environment. It creates an integrated view of your customer and prospect data by tapping from all available data sources throughout the enterprise.

Target segments are created with visual point & click. Marketers can easily apply selection fi lters to any type of data and immediately see the impact on the target group numbers. Off-line consumer data and purchase transactions are swiftly combined with on-line behavior data, all from within a single comprehensible easy-to-use workbench. You can create test and control groups to compare your campaign effectiveness and continuously improve response rates based on targeting smaller yet receptive consumer segments. You’ll be able to launch more campaigns for smaller, more precisely targeted segments, which requires maximal automation and excellent tooling in order to avoid labor intensive manual tasks. Selligent campaign management is your solution for accomplishing this.

Access all customer data to build dynamic segments

Save time with the intuitive graphical segment builder

Save cost by eliminating poorly targeted campaigns

Detect segment overlap and set campaign priorities

Yourbenefits

Access all customer data to build dynamic segments

Save time with the intuitive graphical segment builder

Save cost by eliminating poorly targeted campaigns

Yourbenefits

Targeting and SegmentationGo for relevant targeted segments, turn away from bulk messaging.


Planning & prioritisationStart with a central campaign overview and manage marketing pressure.


“


Acentralviewoncampaignplanning.Theabilitytosetrulesonfrequencyofoutgoingmessagesperchannel,arekeyto avoid irritation due to over-communicating.

Turn to Selligent: With Selligent you have a central Gantt campaign overview. Detect target overlap between campaigns, defi ne campaign priorities and set frequency caps on outgoing communication per channel.

In Selligent you plan all your marketing campaigns centrally. A graphical time plot gives you an overview of all your concurrent and planned campaigns. Your campaign frequency will rise signifi cantly as you create more personalized campaigns for more precisely defi ned target audiences. To avoid over-communication, you can set rules on the frequency of outgoing communication per interaction channel.

Selligent’s campaign management solution is designed to maximize your effi ciency. Without proper automation tools, marketers struggle with such important but ineffi cient tasks as detecting overlap in target segments and setting exclusion rules based on priorities. Neglecting these, however, risks customer fatigue. Selligent’s built-in features for managing marketing pressure solve all this instantly. With a simple click, you command Selligent to start calculating overlapping campaign segments, set the maximal number of outbound offerings, assign priorities to the individual campaigns. Selligent will then dynamically re-shuffl e your target audiences, ensuring that each campaign obeys your goals and priorities.

Central view on all your planned interaction

Immediate insight in campaign target overlaps

Manage your maximal frequency of outgoing messages per channel

Insight in applied rules for suppressing partial audiences

Yourbenefits

Central view on all your planned interaction

Immediate insight in campaign target overlaps

Yourbenefits


E-mail marketingStill the workhorse of the internet, going mobile.


“


Goingbeyondtraditionalbroadcastandturningtodata-drivenprogrammesmakese-mailthemostefficientmediumforbuildingbrand relation and driving conversion.

Turn to Selligent: Use Selligent to make your next steps in integrated e-mail marketing. It is designed for the savvy marketer who continuously pushes conversion rates to the maximum with relevant one-to-one marketing.

Data-driven email programmes have proven to be highly successful in up-sell and retention strategies. If you feel the limits of your traditional e-mail broadcasting, turn to Selligent and learn why our customers are top performers in their industry and regular speakers at marketing events. Selligent’s testing features will become addictive for marketers who love to make informed decisions. The content segmentation and 1-to-1 personalization capabilities will guarantee maximum relevancy, yet with a minimum of your time. An integrated surveying solution enriches customer data and can be used both for targeting and triggered campaigning.

SIM seamlessly integrates with social media allowing your recipients to multiply your audience. As smartphones are becoming dominant as the e-mail reading device, Selligent has built-in features to optimise with mobile versions. And of-course, Selligent is equipped with best-in-class technology for e-mail delivery, anti-spam detection and inbox preview.

Design data-driven email programs with manageable personalization

Automate testing on sample audience and sending most optimal offerings

Offer mobile version, get up-to-date statistics on reading devices

E-mail integrated with all other channels in one single marketing automation suite.

Yourbenefits

brand relation and driving conversion.

Design data-driven email programs with manageable personalization

Automate testing on sample audience and sending most optimal offerings

Offer mobile version, get up-to-date statistics on reading devices

E-mail integrated with all other channels in one single marketing automation suite.

Yourbenefits


“


Wherecompaniespreviouslyhavespentfortunestofindbrandfansandgivethemthemeansandreasonstosharethis,socialnetworksallowthistohappenseamlessly.Marketersneedtoolstoallowsharing,detectbrandambassadorsandactonit.

Turn to Selligent: Selligent offers seamless integration with social media. Not only will you multiply your reach, you will identify the brand ambassadors in your database and measure their infl uence to spot opinion leaders.

Customer recommendations are increasingly infl uencing purchasing decisions. Marketers interact with informed customers who gather information by mainly digital channes for receiving opinions from friends and fellow shoppers. Leverage the power of social networks by adding social network component in all your digital campaigns. With Selligent, you will multiply your audience. Customers will share your content to their favorite social networks, such as Facebook, LinkedIn and others. Just imagine the reach extension your message will get.

But there’s more. Social networks are an excellent way to revealyourbrandadvocates. Selligent offers reporting on social network sharing and automatically updates a sharing score for each individual subscriber. This enriches the user profi le and can be used for selection and personalization. Not only will Selligent identify your brand advocates, it will also allow you to detectthemostimportantinfluencers in your customer base. Selligent provides professional marketers with the means to make e-mail marketing and social media to become one.

Multiply your audience with social networks

Detect brand advocates in your database

Discover who are opinion leaders

Use social media behavior for targeting and selection

Yourbenefits

Multiply your audience with social networks

Detect brand advocates in your database

Yourbenefits


BehavioraltargetingBuild interest profiles, measure intention to buy and act on it.


“


Consumerreadyoure-mailsandvisityourwebsite,searchingforinformationbeforemakingabuy.Wouldn’titbegreattomeasurethisinteresttobuyandbeabletoactonitinreal-time?

Turn to Selligent: Benefi t from behavioral profi ling, updating individual user profi les with every online interaction. It measures buying intention and allows you to personalize in real-time your on-line offers.

Selligent analyses the behavior of your website visitors e-mail subscribers. It builds individual interest profi les based on interpreting the consumer click and search actions. A fully automated process transforms these digital interactions into updated consumer interest profi les. The interest profi les enrich the existing customer profi le and complement the 360° customer view. This information can then be used for targeting and selection.

Additionally, SIM will measure interest to buy for people searching information on your website. You can use this information in real-time to update your current offering on the website or to initiate retargeting campaigns after some time interval. The effectiveness of behavioral profi ling in combination with retargeting has proven double digit conversion growth for large e-tailers using SIM. It is a true 1to1 follow-up of each consumer/visitor turning to you.

Consumer tracking over all digital channels

Build interest profi les for each individual

Enrich selections with behavioral data

Retargeting based on measured buying intention

Yourbenefits

Consumer tracking over all digital channels

Build interest profi les for each individual

Enrich selections with behavioral data

Retargeting based on measured buying

Yourbenefits


360° customer viewSee beyond the obvious, consolidated view on all customer data.


“


Marketershavemoredatatheneverbycombiningbothoff-linedata,purchasedataandon-linebehavioraldata.Selligentoffersyouthetooling to consolidate the central customer view and act on it.

Turn to Selligent: Selligent taps from all your disparate data sources and operational systems to centralize all customer data for marketing purposes.

The collection and effective use of customer data underpin effective marketing communication. Marketers are waking up to the possibilities but often lack a single source combining all customer data. Targeting and selection processes then result in manual intensive processes requiring IT skill-set to practice database marketing.

Selligent is the daily work environment for the marketer providing a consolidated customer view. Selligent integrates in your existing business infrastructure. It is equipped with data loading and transformation tools to create the consolidated customer view, tapping from your disparate data sources and operational systems. An advanced selection builder allows you to build meaningfull segments with point and click.

In Selligent all data comes together: customer declared data, transactional purchase data, on-line interaction data, surveyed data, behavioral data etc. It has built-in features for deduplicatoin to preserve customer identity.

The response info from marketing campaigns can be synchronized back to your operational CRM as ultimately, the 360-degree view is the very least that a customer expects of an organisation.

Central operational database.

Integration of on-line and off-line data

Ability to tap from different data sources or operational systems

Deduplication to conserve single user identiy.

Integrate with your operational CRM

Yourbenefits


Life-cycleCRMProfile the relationship and grow individual customer value.



“Segmentationisn’tstaticbutreflectsthecomplexityofdifferent‘states’thatanycustomermaybeinduringtheirrelationshipwithyourbusiness.Managecustomermigrationtohighvaluesegmentsbyorganizingallinteractionsinrelationtothecustomerjourney.

Turn to Selligent: In Selligent you will profi le a customer’s relationship with your brand and communicate according to the actual state in this relationship. It starts with analyzing the customer state and defi ne optimal migration strategies to augment customer value.

The traditional direct marketing industry has built up expert skills in database marketing to understand customer behavior, build meaningfull segmants and create high-responsive campaigns. The next step however is to make this a continuous process. Direct marketing has grown to excellence in an era domintated by traditional print DM. On-line channels have far less production costs, shorter lead-times and allow maximal automation. What you need is an excellent execution platform that operates on a coherent 360° customer view to turn your DM skills in a true life-cycle approach. Such a life-cycle approach is typical a growth path and can start with straightforward automation programs:

Welcome programs to new registrants stimulating to convert to the fi rst purchase• Driving new customers to the repeat buy with targeted upsell

campaigns• Rewarding active customers and grow individual customer value• Re-activating sleeping customers

Many brands use Selligent benefi t from automated life-cycle campaigns that evolve with each individual consumer from initial prospect to loyal customer.

Defi ne segmentation rules to profi le the customer relation

Execute migration campaigns to grow customer value

Truly individual marketing based on customer data.

Insight in customer migrations to measure campaign effectiveness

Yourbenefits

Defi ne segmentation rules to profi le the customer relation

Execute migration campaigns to grow customer value

Truly individual marketing based on customer data.

Insight in customer migrations to measure campaign effectiveness

Yourbenefits


Selligent Interactive Marketing gives marketers the power to engage consumers, eliminating operational hurdles and opening up opportunities as far as you can see. Our unique set of tools put you in full command of every step from creative thinking to operational execution, with no need to rely on technical gurus.

Marketers these days need excellent tools to drive interaction over all channels

and boost conversion


Buildmorerevenue

Improve brand experience

Reduceoperationalcosts

Gain more customer insight

Bringyourmarketingtothenextlevel.Turn to Selligent.

Increase response rates and conversion rates with more targeted comunication.

Maximise customer lifetime value by improving loyalty and creating opportunities for cross-selling and up-selling.

Drive traffi c to your website. Better communication will result in more visitors.

Timely and relevant communication based on consumer preferences, historic responses and purchasing behavior.

Consistent messaging and personalization over all inbound and outbound channels.

Manage marketing pressure by setting frequency rules per channel.

Speed up campaign creation by eliminating repetitive manual tasks.

Reduce need for IT ressources with maximal automation.

More effective use of expensive off-line channels thanks to seamless integration of digital and traditional channels.

360° customer view based on central customer database aggregating all available data.

Graphical segment builder to create meaningful dynamic segments.

Automated profi le enrichment with integrated surveying and behavioral profi ling.



Selligent CorporateAvenue de Finlande, 2B - 1420 Braine-l’AlleudBelgiumPhone: +32 2 808 89 09E-mail: [email protected]

Selligent FranceImmeuble “Le Lumière”Avenue des terroirs de France, 40F-75012 Paris - FrancePhone: +33 1 44 68 10 70E-mail: [email protected]

Selligent GermanyDornhofstraße, 34D - 63263 Neu-Isenburg GermanyPhone: +49 61 02 81 25 41E-mail: [email protected]

Selligent ItalyVia R. Lambruschini, 4/AI - 50134 Firenze ItalyPhone: +39 055-9060809E-mail: [email protected]

Selligent SpainFrederic Mompou, 5Sant Just - 8960 Barcelona SpainPhone: +34 93 1165074E-mail: [email protected]

Selligent PolandProsta, 69P - 839 Warszawa PolandPhone: +48 22 4441191E-mail: [email protected]

Visit us at http://www.selligent.com

Selligent is a leader in conversion marketing and interactive CRM solutions. We offer practical and proven solutions allowing companies to transform into customer-driven organizations. Our customer interaction solutions enable organizations to engage with customers as individuals, resulting in:

Increased conversion rates Higher profi tability Minimal churn Superior customer experience

Marketing departments rely on Selligent’s marketing solutions to establish cross-channel, multi-step interactive marketing campaigns based on a central 360° customer view. At the same time Selligent lowers operational costs, thanks to optimization of staff member effi ciency and maximal automation.

Selligent Interactive MarketingYour solution to drive interaction and boost conversion

selligent_COVER_210x210_EN.indd 2 13/01/11 14:43

Brochure selligent interactive marketing

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Transcript of Brochure selligent interactive marketing