Communication is key Communication is key Communication is key

PROGRAMS - 2020ADVERTISING CREATIVE WRITING DIGITAL MARKETING

All artwork used in this brochure is reproduced from original work by students of Graphic Design, NiA. Designed by Dinesh Joshi and printed digitally.

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National Institute of Advertising

www.niaindia.org

ONLINE PROGRAMS ADMISSION INFORMATION

(A Division of NiA Ltd) Admin Office: E 14 C, Sector 8, Noida INDIA 201301Tel: (+91) 9871 565 565e-mail: admissions@niaindia.org

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— Inspired by the Inaugural Address of JFK, January 20th, 1961

In your hands, dear students, more than in ours, will rest the final success or failure of your course. Since this institute was founded, each set of students has contributed to make NiA what it is today. Their success stands testimony to the quality, in their laurels you will shine.

There are multiple challenges ahead – not just in your studies but in the civic life that surrounds you. Once you complete the program and go forth in a career, you too will face a struggle against the common enemies of man: tyranny, poverty, disease and war itself.

Will you unite against these enemies to emerge as a strong and global community that can assure a more fruitful life for all mankind? Will you join in a social effort to become a stronger society?

In the long history of the world, only a few generations have been granted the role of defending freedom in its hour of maximum danger. Let us not shirk from this responsibility - welcome it. The energy, the faith, the devotion which we bring to this endeavor will light our country and all who serve it. And the glow from that fire can truly light the world.

Ask not what your country will do for you, but what together we can do for our country.

Democracy is not just about an individual's rights; it is about everyone's rights. Freedom is not about some of us being freer than others but for each one to be free. Secularism is not just my right to practice my religion but for everyone's right to do so.

Let us change our own self from this day onwards and practice a modern, democratic, free and secular life.

Welcome to NiA

Hire people who are better than you are, then leave them to get on with it.

Look for people who will aim for the remarkable, who will not settle for the routine.

David Ogilvy

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Masters ProgramAdvertising & Communication Management

(PGPACM)

Fellowship Programs

Program in Creative Writing (PCW)

Program in Digital Marketing (PDM)

For workshops please check for schedule on

NiA website.

Namrata SuriFounder Director & Chairperson

NiA does it again – the new online programs, from India's leading Communications Institute promise to set a benchmark in Advertising Industry yet again.

Our endeavor to provide contemporary education, training and an entry platform to the Marketing, Advertising and Communications industry continues as we launch Online Programs 2020 with freshly revised Curricula, a virtual online campus and a mentorship program with industry seniors – our alumni.

In the past twenty-three years, we have received a tremendous amount of support from people in the advertising and media business, and on behalf of all of us at NiA, we thank them sincerely.

At NiA we believe - 'Let challenges be there and our young ones will overcome these, for they come fully prepared'.

Welcome to National Institute of Advertising.

Namrata SuriFounder Director & ChairpersonD

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Post Graduate Program in Advertising & Communication Management (PGPACM)

CURRICULUM: Master's Program

Program Fee: Rs 90,000 inclusive of GST

Admission Criteria: Graduation in any discipline - completing in 2020 can also apply

Duration: Two Semesters (Fast Tracked Online with same number of hours)

Modules (All Core Programs plus any four Specializations Compulsory)

! Marketing Management (Core Program)

! Advertising Management (Core Program)

! Creative Writing (Core Program)

! Direct Marketing (Retail, CRM, Services Marketing Core Program)

! Sales Management (Specialization)

! Digital Marketing (Specialization)

! Event Management (Specialization)

! Media Sales (Specialization)

! Public Relations & Image Management (Specialization)

! Copy Writing (Specialization) - on Selection basis only

Note: Students can attend all specialization classes Except Copy Writing which is on selection basis

Weekend Lecture Series (by Industry Stalwarts):

Brand Campaign

Mandatory for All Students:

Individual Term Paper 1

Individual Term Paper 2

Viva Online 1

Viva Online 2

Total Credits in PGPACM: 14

Total Credits required for Passing: 12

ADDITIONAL INFORMATION:

Total Number of Online Class hours: 360

Total Number of Research Project Work Hours: 360 across the week and weekends

Total Number of Guest Lecture Hours (Optional) 26

Viva: 4 Hours

EVALUATION:

!A total of 12 credits out of 14 must be obtained with minimum 40% marks in each for award of Diploma.

!60% marks are for project work/ presentations and 40 % to the written examination (at discretion of concerned faculty)

!Minimum 60% attendance is Mandatory

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Program in Creative Writing (PCW)

CURRICULUM: Fellowship Program I

Program Fee: Rs 50,000 inclusive of GST

Admission Criteria: Class XII with good written skills

Duration: One Semester (Fast Tracked Online with same number of hours)

Modules

! Advertising Management

! Creative Writing

! Digital Content Creation

! Advertising Copy Writing

! Press Release and Newsletter Writing

! Weekend Lecture Series (by Industry Stalwarts):

! Brand Campaign Lecture Series

Mandatory for All Students:

Individual Term Paper

Viva Online

Total Credits in PCW: 7

Total Credits required for Passing: 7

ADDITIONAL INFORMATION:

Total Number of Online Class hours: 180

Total Number of Research Project Work Hours: 180 across the week and weekends

Total Number of Guest Lecture Hours (Optional) 13

Viva: 2 Hours

EVALUATION:

! All 7 Credits must be obtained with minimum 40% marks in each for award of Diploma.

! Minimum 60% attendance is Mandatory.

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Program in Digital Marketing (PDM)

CURRICULUM: Fellowship Program Ii

Program Fee: Rs 50,000 inclusive of GST

Admission Criteria: Graduation or Class XII in any discipline - completing in 2020 can also apply

Duration: One Semester (Fast Tracked Online with same number of hours)

Modules:

! Marketing Management

! Direct Marketing (Retail, CRM, Services Marketing)

! Digital Marketing

! SEO and Online Marketing

! Digital Content Creation

Weekend Lecture Series (by Industry Stalwarts):

Brand Campaign Lecture Series

Mandatory for All Students:

Individual Term Paper

Viva Online

Total Credits in PDM: 7

Total Credits required for Passing: 7

ADDITIONAL INFORMATION:

Total Number of Online Class hours: 180

Total Number of Research Project Work Hours: 180 across the week and weekends

Total Number of Guest Lecture Hours (Optional) 13

Viva: 2 Hours

EVALUATION:

! All 7 Credits must be obtained with minimum 40% marks in each for award of Diploma.

! Minimum 60% attendance is Mandatory.

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GOVERNING COUNCIL

Mr. Avijit Dutt, Creative Person, Actor

Mr. Dilip CherianConsulting Partner, Perfect Relations

Ms. Namrata SuriFounder Director & Chairperson, NiA Ltd.

Ms. Neha Mathur RastogiFounder & CEO, WordsWork

Mr. Rajat Basra,CEO, Omnicom Media Group, Indonesia.

Mrs. Shailja VergheseContent Specialist, Art of Living International Center

Mr. Shivjeet KullarCo Founder, NFX Digital

Ms. Sujata Soni BaliDirector, Miran Productions

Mr. Sushil PanditDirector, Hive Communications

Mr. Vivek Dhir, Managing Director, WorldPhone India

Mr. Vivek SrivastavaJoint Managing Director, Innocean Advertising

ADJUNCT FACULTY

Justin RabindraFormer Advertising Professional, now Photographer

Ms. Lolita Dutta,Director Creative Programs, NiA

P.V. NarayanamoorthySenior Media Strategist

Ramesh TahilianiBrand Consultant

Shiv Shankar MoitraEvent Strategist, Food Enthusiast

Sujata Soni BaliCEO, Miran Productions

Subrata MajumdarMarketing Consultant

V N Saroja,Marketing Consultant

NiA Ltd. headquartered at New Delhi runs a one of its kind institute of South east Asia, providing contemporary international level programs in Advertising, Public Relations, and Communications Management. Established by industry professionals, NiA Ltd. is a corporate body. Its mission is to create a practical and industry-oriented approach towards education, training and to build a renewable bank for the industry.

NiA is a registered Ltd. Company and an autonomous institution and it is not a university under the UGC act and does not award degrees.

Award of Diploma & Convocation:

All students who complete the program with adequate marks and enough credits are awarded the respective Diploma. The same may be withheld only in case of a disqualification where in each case, students are given the opportunity to reappear. The Diploma is awarded at a ceremony held for all qualifying students on completion of the Program.

Timings:

The institute functions Online on a five-day week format, For admissions between 1030 and 1700 hours, usually Mondays through Fridays, except on national holidays and during the Christmas week.

Online classes are held Mondays to Fridays during term time. Some of the classes or lectures may be held on Saturdays as well. Industry interaction usually takes place on Saturdays and many weekends are spent working, in case of guest faculty lectures and project submission.

How to Apply:

If you are a eligible please proceed to fill the enclosed application or just download the form from our web site: www.niaindia.org / www.niaindia.com

Please attach/upload scanned copies of your original documents with the form and a photograph. Interviews time will be sent by email.

Admission may be deemed cancelled at any point in case the documents are found to be incorrect or incomplete.

An idea can turn to dust or magic, depending on the talent that rubs against it.

William Bernbach

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In an endeavor to provide an equal education opportunity to all qualifying students, merit scholarships are provided each year. The qualifying criteria for obtaining a scholarship are based on academic achievement and family's financial status of the applying students. Full or part scholarship will be offered after assessment of each application.

How to apply: Please write a personal application in your own words addressed to the Director mentioning reasons for applying. Please ensure that adequate academic and financial records are enclosed for easy assessment of your case.

Equal Opportunities for Women: In case of young women who face opposition or discrimination at home by parents' or guardians' refusal/ reluctance to spend on the higher education of a female child, counseling is available together with families and such students may contact us directly.

The institute offers job assistance and counseling for all such applicants during or after completion of education.

Scholarship Committee Chairperson: Ms. Mukta KapoorS

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Scholarships

A devoted full time Placement Co-ordinator contributes to past and current students by job search activities, besides keeping them updated about the recent developments in the industry. The Institute provides placement opportunities for all students on successful completion of their program.

Alumni: As and when appropriate opportunities arise, alumni are helped with finding a better or suitable job. Students are advised to keep the Placement Coordinator apprised of their requirement and change of address, etc.

Placement Committee:Mr. Abhishek GulyaniMs. Jyotsna Kaushik

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entsPARTIAL LIST OF SELECT EMPLOYERS

CORPORATEGoogle Haier Telecom Jindal SteelLiberty FootwearOld World Hospitality

ADVERTISING Bates India Capital AdvertisingContract Advertising Enterprise NexusEuro- RSCGEverest Advertising Draft FCB - UlkaJ Walter ThomsonLoweMcCann EricksonMudra CommunicationsOgilvy & MatherPercept AdvertisingRediffusion DY&RR K Swamy BBDOTBWA Anthem

DESIGN & PUBLISHINGBrand Planet (Elephant)BVN DesignChaos DesignDesign DimensionsDesmaniaItu Chaudhari DesignNiyogi Books

PUBLIC RELATIONSCorporate Voice Weber ShandwickGenesis PRIPANLinOpinionPerfect Relations

MEDIA Discovery IndiaHindustan TimesIndia Today GroupIndian ExpressNDTVOutlook MagazineSony EntertainmentSTAR TV TV TodayZee TV

MEDIA BUYINGCarat - IndiaMadison DMB&RMindshareStarcomZenith Optimedia

EVENT MANAGEMENTDNAEvent EngineersShow Time Wizcraft Entertainment Market ResearchIMRBA. C. Nielsen