the jazzitalianstyle brand

What is jazz?My friend, if you have to ask,you'll never know.

Louis Armstrong

With a formula completely different from any other Italian or international festival,Umbria Jazz has made Perugia into a great capital of jazz music.

1973UJ was founded

The h

isto

ry o

f U

J

The Festival has welcomed performers

of the calibre of Count Basie, Dizzy Gillespie, Bill Evans, Sa-rah Vaughan, Weather Re-port, Gil Evans, Sting, Charles Mingus, Sonny Rollins e Keith Jarrett.

In recent years,

thanks to the

newly-constructed

main stage in

the Santa Giulia-

na Arena, the

event has expanded even

further, becoming a landmark for

international music even beyond

the boundaries of jazz: Elton John, R.E.M., Santana, Prin-ce, Eric Clap-ton, Liza Min-nelli, James Brown, are just

some of the stars

who have perfor-

med at recent

editions.

Since 1993,

the Festival has

also featured a winter date

in Orvieto, with

a five-day event at New

Year.

Jazz ItalianStyle

The

Umbria Jazz has proved to be one of the best international ambassa-dors for Italian culture. In collabo-

ration with the Ministry of Foreign Affairs it has represented Italian

culture at events held in Beijing, Tirana, Madrid, Paris,

Athens, London, Brasilia and Sao Paulo.

The U

J b

rand

In recent years, and with growing

success, the Festival has organised

and taken part in events and initiatives

which have further strengthened its

international reputation.

UJ Top Italian JazzThe best of Italian and international jazz:

New York, USA, at Town Hall, Birdland

and Blue Note, since 2001

Buenos Aires, Argentina, 2007

Rio de Janeiro, Sao Paulo, Brasilia

and Ouro Preto, Brazil, 2006-2007

Tokyo, Japan, 2007

Melbourne Umbria Jazz FestivalAustralia, 2005

Umbria Jazz Balkanic WindowsBelgrade, Novi Sad, Serbia, 2005-2010

Umbria Jazz in BarcelonaSpain, 2011

17 million Italiansrecognise theUJ brand

€ 1 million in gate receipts

350.000 visitors

50.000 paying spectators

4 open-air arenas

3 theatres

2 free stages

10 Festival days

2 days: averagelength of visitorstay

80% of sponsors renewtheir contracts withUJ for more than1 year

Umbria Jazzfigures

17 m

€ 1 m350

50

UJ:

the s

tati

stic

s

350,000 visitors attend the Festival

every year. Gate receipts from about

50,000 paying visitors are in excess

of € 1 million: these are the statistics

which make Umbria Jazz one of the

biggest live events in Europe.

The average UJ visitor is aged under 40 with a medium-high level of educa-

tion. Those visiting from outside

Umbria remain at the event for more than 2 days. The Festival’s appeal

draws new visitors every year, and

continues to thrill the “veteran”

festival-goers who, on average, come

back for another 3 editions or more.

Over 17 million: the number of Italians

who recognise the Umbria Jazz brand.

Guaranteeof the UJ brand

Umbria Jazz is now one of Italy's top 3 music festivals, and is the largest in

Umbria, in terms of its attraction for the

public and sponsors.

Inve

stin

g in U

J

In recent years there has been an increa-singly positive trend in the number of

sponsors who have associated their brands

with Umbria Jazz. More than 80% of sponsors renew their commitment

with multi-year contracts.In full accord with the agreed objectives,

Umbria Jazz guarantees sponsors the chance

of targeted, efficient, innovative campaigns

to maximise the return on image.

The U

J a

renas

Guarantee of visibilityMain sponsors, official sponsors and partners: diffe-rent financial commitments, same attention paid by the Festival to optimising results,

through a whole host of communications tools:

Merchandising exclusive;

Company logo featured on the Festival's

publicity tools (programme, official book and

website);

Possibility of using the Umbria Jazz brand in

sponsors’ own advertising;

Spaces reserved for totems, gazebos or stands

at various locations around the Festival;

Customising and titling of the Festival's locations

(P.zza IV Novembre stage, Giardini Carducci

stage, Morlacchi Theatre and/or Pavone Theatre,

panels around the S. Giuliana Arena, S. Cecilia

Oratory, Restaurant Stage etc.);

Dedicated concert on the Main Stage of the S.

Giuliana Arena;

Creation of specific events for the sponsor.

FONDAZIONE DI PARTECIPAZIONE

UMBRIA JAZZ

Piazza Danti 28, 06122 Perugia - Italy tel. +39.075.5732432 fax +39.075.5722656e-mail: info@umbriajazz.comwww.umbriajazz.com