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CHOCOLATE CAKEthe best

1987

I N T H E W O R L D

The Best Chocolate Cake in the World first appeared in 1987 on the dessert menu of Chef Carlos Braz Lopes Lisbon-based restaurant, where his customers eventually went just for a slice of cake. The cake was in such high demand that Carlos opened a pastry shop named after what his customers called "The Best Chocolate Cake in the World".

The brand quickly broadened its frontiers. At the moment, in addition to two stores in Portugal, The Best Chocolate Cake in the World is present in Spain, Brazil, Australia, Angola, Germany and Switzerland. The UK - London, at first - is the next obvious and natural market

THE BEGININGof the best chocolate cake in the world

What makes it "The Best Chocolate Cake in the World"? The cake is made of a creamy chocolate mousse and crispy, soft layers of chocolate meringue, which give it a wonderful and unique texture. To top it all, a superb glaze of Valrhona chocolate ganache. Also, the cake is flourless! And these are the only details that can be revealed, since the recipe is kept a secret for almost 30 years now. The Best Chocolate Cake in the World can be tasted in the varieties of 53 and 70% of cocoa, in different sizes: large (11'), small (7') and individual versions (suitable for specific retail formats and special occasions).

IRRESISTIBLEINGREDIENTS…

The brand The Best Chocolate Cake in the World is oriented to a target that appreciates quality: ABC1 consumers, discerning, both male and female, from all ages, cake and chocolate lovers, sophisticated foodies, both local residents and visitors to London, families and companies.

The international experience of The Best Chocolate Cake in the World is a solid foundation for the expansion of the business in new markets, whether through company owned shops, franchisee shops or a distribution network.

WHERE DOESTHE BRANDsit in the market?

The Best Chocolate Cake in the World is a versatile product, since it can be tasted as a whole, by slice, and in its mini version (individual portion), both to eat-in and to take-away. Also, the cake can be tailored in other formats, ideal for corporate events, weddings and special celebrations. In a shop dedicated to The Best Chocolate Cake in the World, where suitable, besides its star product, the offer would be strengthened with a few other carefully handmade desserts, such as Apple Crumble, Red Fruits Cheesecake and Crème Brûlée, and with drinking options like coffee, hot chocolate and a selection of teas and infusions, in order to widen the range of options to consumers and profit scenarios.

WHAT CANTHE BESTchocolate cake in the world offer?

Despite the fact that The Best Chocolate Cake in the World is a brand prone to generate high levels of word-of-mouth, all its activity will be, since the beginning, supported by a strong communication strategy, defined by a reliable agency, which will work closely with our communication department. The main goal is not only to draw attention to the brand, but also to be an added value to all its stakeholders.

COMMUNICATION

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