Brocade | Richter Case Study
2
Brocade uses Strategic Relations to promote their next- generation networking solutions CONTACT US | 727.447.3600 [email protected] THE CHALLENGE Brocade is an internationally renowned provider of network solutions. However, like most companies, they still face the challenge of developing the exact right business from high value targeted accounts with the highest probability of closing. THE SOLUTION For a company as large as Brocade, the challenge can be focus and not having the resources to commit because everyone is already up to their neck in work. They selected Richter to deploy strategic relations to help them clearly define and identify the target public beginning with a thorough evaluation of Brocade’s clientele. Once done, we crafted assets including a case study video of work Brocade did for Jim Henson Studios, well crafted copy to form a succinct series of messages and began our surgical method to make the right introductions and connections to the right people in the right places. THE RESULT By combining these assets with a targeted strategy, Richter has been able to accomplish new relationships with the right people based on Brocade’s Target Public, putting the key people on Brocades team in an ideal selling environment with the ideally aligned prospects that have highest probability of becoming new clients.
-
Upload
robert-cornish -
Category
Business
-
view
99 -
download
0
Transcript of Brocade | Richter Case Study
Brocade uses Strategic Relations to promote their next-generation networking solutions
CONTACT US | 727.447.3600 [email protected]
THE CHALLENGE
Brocade is an internationally renowned provider of network solutions. However, like most companies, they still face the challenge of developing the exact right business from high value targeted accounts with the highest probability of closing.
THE SOLUTION
For a company as large as Brocade, the challenge can be focus and not having the resources to commit because everyone is already up to their neck in work. They selected Richter to deploy strategic relations to help them clearly define and identify the target public beginning with a thorough evaluation of Brocade’s clientele. Once done, we crafted assets including a case study video of work Brocade did for Jim Henson Studios, well crafted copy to form a succinct series of messages and began our surgical method to make the right introductions and connections to the right people in the right places.
THE RESULT
By combining these assets with a targeted strategy, Richter has been able to accomplish new
relationships with the right people based on Brocade’s Target Public, putting the key people on
Brocades team in an ideal selling environment with the ideally aligned prospects that have highest
probability of becoming new clients.
CONTACT US | 727.447.3600 [email protected]
COMPANIES WE’VE PUT BROCADE IN TOUCH WITH
Below is a sample of a few companies we’ve put the Brocade sales team in touch with in the first quarter of work together.
CLICK TO WATCH THE JIM HENSON CASE STUDY VIDEO
