Broadcast Market Trends - ard-satcom.ru 2015/harmonic dubna july... · 2015-07-07 · feature for...

©2013 Harmonic Inc. All rights reserved worldwide. 1

Yan Mostovoy

Director, Market Development, Broadcast

Dubna, 2nd July 2015

Broadcast Market Trends

«Актуальные вопросы спутниковой связи»

г. Дубна, 2-3 июля 2015 года


Enable amazing video experiencesthrough integrated solutions with unrivaled flexibility and efficiency


�Overview of the DVB-T2 market


DTT Worldwide Standards Adoption

4


DTT – solid and growing platform

� DTT homes will more than double in next 5 years

� DTT will become the most used platform for accessing digital

TV (primary and secondary)

5


Market Trends in DVB Countries

19 are T & T2

Countries adoptedT or T2


Western Europe DTT

� Already ASO (DVB-T/MP2)

�Mostly SDH/IP distribution

� Adding more multiplexes

� Upgrade to DVB-T2/AVC/HEVC

� Launch HD

� Upgrade distribution

DTT – The most common means of accessing TV services in the EU


Eastern Europe DTT

� Still have analog

� In DTT projects now

� DVB-T2/AVC

� Distribution mainly satellite

� Mainly FTA

� SFN regionalization at edge

DTT – The most common means of accessing TV services in the EU


Africa DTT



� DVB-T2/AVC (HEVC in MCH)


� Several DTT operators per country

(Star Times, Multichoice, PB)

� Trends:

– Pay TV players (Multichoice, Canal+)

– Hybrid DTT/DTH

– Local content re-muxing

Digital TV homes to triple in Sub-Saharan Africa


LATAM DTT

� ISDB-Tb(no support for BTS)

� Limited offering

– Electra 8000

� Lack of sales channels

Will complete transition to digital

by 2020

FTA DTT will be the dominant

platform


APAC DTT



� Mostly DVB-T2/AVC

� Except:

– Philippines /Japan – ISDB-T

– China – DTMB

– Korea - ATSC


� Trends:

– Hybrid DTT/DTH (Thailand)

– Local content/ads re-muxing (Indonesia)

APAC will complete digital transition by 2020


Key Technology Trends in DTT

2012 2013 2014 2015

Analog Switch-Off

GE06

XSatellite BroadcastSilicon

SiliconCompression

X

Unified Global Standard

Broadcast & Broadband

France?

2016

ATSC3.0Catch-up & VOD

Today's deployment


DVB-T2 Switchover in Europe

� CRa Czech Republic

� Turkey (from analog)

� Netherlands

Trials


Harmonic – DTT Video Delivery Market Experience

� > 50 Projects

� > 40 countries

� Delivering video to X0,000 s transmitters

Harmonic DVB-T/T2 deployment

©2013 Harmonic Inc. All rights reserved worldwide – Do Not Distribute

DTT Solutions

Broadcast

Content Delivery– From Studio to DTT HE

– Satellite and IP

Broadcast DTT HE– Main and regional

– SFN and MFN Multiplexes

Distribution to Towers– Satellite and IP

– Density and processing


Market Trends:

Ultra High Definition


Market Dynamics

� 4K Market Drivers

– Television manufacturers (and their governments)

• Sagging LCD sales numbers

– Broadcast manufacturers

• Drive to increase margins/revenue (re-create another upgrade cycle)

– Service providers

• Customer retention, additional revenue streams

– OTT providers

• Opportunity to be disruptive?

– Content creators

• Higher quality images have shown to increase viewer engagement

Sources: Deloitte, CNN, Definition Magazine, Advanced Television


Where are the UHD Screens?

� China consuming 60-80%

� More sets shipped in Q2 2014

then in all of 2013

� 4K is the “must-have” consumer

feature for high-end television

viewing

� More content is becoming

available

� CES 2015: HDR coming into

focus

Source: 2014 NPD Display Search


Global Events

UHD Broadcasts

Technologies

Content

UHD Roll-Out & Timing

2020201920182017201620152014

Brazil World cup

Sochi Olympics Rio Olympics PyeongChang Olympics

Russia World Cup

UHD Test Broadcasts

Limited UHD Olympics?

UHD World Cup?

Japan UHD starts

Sony Movies

STB

PS4 / XBOX

R/T HEVC

Quad 3GBroadcast standards?

XAVC

Movie/barker channels

VOD

Interconnect standard?

UHD content channels?

1.5M 8M 16M 30M# of TVs

Sources: Display Search, IOC, BE, Sony, Harmonic Analysis

DTH/OTT

Tokyo Olympics

All UHD Olympics

From HD to Ultra HD

Resolution UHD ExperienceBit Rate

TrueHD 8 Mbps 1920 *1080(p)*60fps Enhanced Quality

4K 10 Mbps 3840 *2160(p)*24fps 4K Quality

Ultra HD1

phase 115 Mbps 3840 *2160(p)*60fps UHD Quality

Ultra HD1phase 2

20+ Mbps 3840*2160(p)*120fps Ultimate Quality

HD Legacy 5 Mbps 1920 *1080(i)*60fps Poor Quality


Codecs and Formats Not Dropping from Requirements

Time from Contract to Service Launch Getting Shorter

ABR Profiles in Constant Flux

UHD Needs to Fit in Existing Capacity

Today’s Service Delivery Challenges

CODEC COMPLEXITY

FORMAT EXPANSION

MPEG-2 Longevity AVC Widely Deployed HEVC Imminent

SD Not Going Away HD Now Common Growth of ABR 4K/UHD Imminent


Cutting-Edge Compression

Better approachto VQ

� Faster rate of Video Quality innovation

� Codec innovation not slowed by HW changes

� Dynamically balance efficiency and resource utilization

Harmonic PURE Compression Engine

SD MPEG-2 CBR

HD AVC VBR

UHD HEVC ABR


TCOSIMPLIFIED OPERATIONSINNOVATION

Introducing Electra X

A new family of advanced media processors that transforms video delivery for broadcasters and cable, satellite and telco service providers with superior video quality,

unparalleled function integration and full-frame, real-time Ultra HD encoding.

ELECTRA X2

ELECTRA X3

ELECTRA XVM


Electra X2

� Targeted advertising

� Broadcast and multiscreen

encoding

� Graphics and branding

� Local asset playback

� Rich audio functionality

INTELLIGENT FUNCTION INTEGRATION

� Market-leading VQ at ultra-low

bitrates

� 25% more efficient than

Electra 9200

� SD, HD, OTT formats

� MPEG-2, AVC, HEVC codecs

HARMONIC “PURE” COMPRESSION


Introducing Electra X3

� Real-time, full-frame Ultra HD encoding

� Harmonic PURE Compression Engine

� Market-leading VQ at ultra-low bitrates

� Full-frame 2160p50/60 processing

� HEVC Main 10

THE FIRST NON COMPROMISING UHD ENCODER


Spectrum X Key Features

Shared IP Common Core

Software

Spectrum Real-Time

Code Base

Standard SDI Baseband

Support

Standard IP I/OSoftware-Licensed Options

Standard IT

Hardware


+3G-SDI

Spectrum X Function Integration

MediaPort 7000 +

IP I/O =

Spectrum X

+ChannelPort


Functional Aspects Of Spectrum X IP

INSIDE

Clip & Graphics Storage

Spectrum Video I/O

ChannelPort Graphics Branding

TS Ingest & Playout

Spectrum Linux OS

ChannelPort Switcher/Mixer

Video I/O Hardware

INPUTS OUTPUTS

Technology from Electra X/XVM

New for Spectrum X

Existing Spectrum

IP TS

IP SD, HD, 3G

IP Control

Serial Control

SDI, HD-SDI, 3G3G

IP TS

IP SD, HD, 3G, UHD

SDI, HD-SDI, 3G, UHD3G, UHD


Electra X Media Processing Platform

� Universal encoding

– SD, HD, UHD and Multiscreen

– MPEG-2, AVC, HEVC

� PURE Compression Engine

– Market-leading VQ

– More than 25% more efficient than Electra 9200

� Intelligent Function Integration

– Broadcast and multiscreen encoding

– Unparalleled graphics and branding

– Local asset playback

VOS: Simplicity

Live broadcast

Squeeze back

Switching &

local playout

ad insertion

Graphics

overlay

Localization

Functional

Collapse

VOS: Simplicity

100% software running on a virtual machine on a blade server

Functional

Collapse

Harmonic’s Video Business Overview

Broadcast & Multiscreen Delivery

Primary DistributionProduction & Playout

Internet

IP

DMSDistribution Management

ElectraEncoder

ProViewIntegrated Receiver Decoder

Electra XVMVirtualized Media Processor

Electra XVM

ElectraEncoder

NMX Digital Service manager

ProStream Stream Processor and Transcoder

ProMediaTranscoder, Packager & Origin

Electra XVMVirtualized Media Processor

Electra XVM

SpectrumIngest & Playout Server

MediaGridHigh Performance Storage

ProMediaTranscoder

MAS Media Asset Management

EllipseContribution Encoder

Harmonic’s Leadership Position

Broadcast & Multiscreen Delivery

Primary DistributionProduction & Playout

Internet

IP

#1 in Broadcast

Playout Servers

October 2012

#1 in IPTV

Headends

May 2013

#1 in Pay TV

Encoders

August 2012

#1 in Multiscreen

Oct 2013 Dec 2013 April 2014

#1 in DTT

Experience

> 50 projects> 40 countries

2005 -2015


Who We Are

Enabling amazing video experiencesthrough integrated solutions with unrivaled flexibility and efficiency

The Worldwide Leader in video delivery infrastructure


Thank You !

[email protected]

Broadcast Market Trends - ard-satcom.ru 2015/harmonic dubna july... · 2015-07-07 · feature for...

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Transcript of Broadcast Market Trends - ard-satcom.ru 2015/harmonic dubna july... · 2015-07-07 · feature for...