Anne-Sophie Brems

Slidecast

Content

The Asian economy: → specifically the Japanese:

The Japanese economy in general

The evolution of the Japanese yen and its consequences

The companies Toyota and Sony My conclusion

The Japanese economy

In a continuous deflation• 2 consequences:

• prices decreased• recovery is threatened

Put off their purchases• consequences for:

• population• companies

Japan exports not enough

The role of the government

Wants to do something, but cannot

Japan has biggest national debt

Other things they can do:• Put pressure on the banks:

• Reduce the interest

The Japanese yen

Japanese yen reached a new highlight

Japanese central bank made an attempt to weak the value of the yen

A strong yen is not good:• Makes export more expensive• Reduces the profit• Problems with China

Toyota

Calls back 1.5 million cars

Problem with brake system

Not the first recall

Image has been badly damaged

Not applied to all their models

Avalon

Highlander

Lexus

Sony Will grow up his profit expectation• Vaio laptops• Playstations 3• Cost savings

Prospects is positive• Turnover: 60 → 70 billion

My conclusion

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