Broadband world forum service delivery framework KPN presentation
-
Upload
alan-quayle -
Category
Technology
-
view
2.942 -
download
0
description
Transcript of Broadband world forum service delivery framework KPN presentation
Service Delivery Platform Evolution
KPN’s SDP Experiences
Broadband World Forum 2010
Colin pons
October 26, 2010
1
Connecting users to Services and Content
Customer demand, Technology and Business Model Innovation Trends drive the tear-
down of classic Telco servide delivery model and value shift
Competition at all points of the value chain
Strategic choices: Competing
with Internet Application/Content Providers and Device manufactuers
2
Strategic choices: Bit Pipe
Connectivity Provider. The DHL or Fedex of digital content?
3
Strategic choices: Co-Operation
Telco networks, enablers and service enriched/enhanced with
service and content from third parties
4
6
The Google Example
Gadgets from the Reality Distortion Field
7
Telco SDP
9
WHAT IS NOT WORKING?
10
Bad execution and lack of customer insight are dominant causes of
failure in innovation, but the need for differentiated services is clear
11
Bad execution and lack of customer insight are dominant causes of
failure in innovation, but the need for differentiated services is clear
12
Bad execution and lack of customer insight are dominant causes of
failure in innovation, but the need for differentiated services is clear
13
Bad execution and lack of customer insight are dominant causes of
failure in innovation, but the need for differentiated services is clear
14
Classic SDP and it predecesssor IN focused on the service development
issue only
Reduce development effort, costs and duration
App Shops
16
• A Methodology, not a product or technology (‘IMS’).
• Re-useable components and well-defined (open) interfaces
– Both service platforms (IT) and process IT (BOSS)
• Not limited to service creation or initiation, but also continuous delivery
Service Delivery Framework...
The outline
17
Assembly
Middleware
Enablers
DataCenter
The fundamentals – or what are our lessons learned