British Motorsport Festival in China Oct 1 & 2nd in Beijing.
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Transcript of British Motorsport Festival in China Oct 1 & 2nd in Beijing.
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
Community | Culture | Competition
大众 文化 竞赛
1– 2 OCT 2016
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF THE BRITISH MOTORSPORT FESTIVAL
A Community event celebrating Motorsport in China
The British Motorsport Festival provides a great family day out, with activities for everyone from serious racers, amateur club speedsters, vintage car fans, karting enthusiasts, young adults and kids too.
Activities:
1 - 2 Oct – Beijing
� One Marque Series races� Hot Laps� Ladies Race
� Vintage car show � Clean tech: CHARGE!� Children’s karting
� British brands pavilion� Family Entertainment � Music Concert
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF EVENT DETAILS
1 - 2 Oct – Beijing
COMMUNITY
CULTURE
COMPETITION
*Figures give subject to change.
2 days of on-track fun with leading British cars | 100+ amateur and semi pro racers | Up to 200 go-kart racers
4000 spectators and attendees | 30+ invited media |20+ supporting partners
20+ British brands to buy | 15+ different British delicacies to taste | 5+ shows, demonstrations & activities
1st – 2nd October 201610:00 – 18:30
Goldenport International Circuit, Beijing 奥迪金港汽车公园,北京市朝阳区金盏乡金盏大道1号
Tickets
General admission RMB 88
Under 5’s Free
VIP Tickets (Limited availability. Includes access to track and VIP areas)
RMB 388
Supporting Manufacturers
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF ONE MARQUE RACES
1 - 2 Oct – Beijing
On the track
* Races to be held as time trial races where drivers race against the clock with limited car numbers on track at one given time.
IDEAL FOR: CAR OWNERS & RACE CLUBS
Track time with a difference. Owners of leading British car brands will put their driving and high-performance cars to the test as they compete to get the fastest lap around the track in this unrivalled day of racing.
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF LADIES CUP
Celebrating women with a need for speed, the BMF Ladies Cup gives female drivers the chance to showcase their driving prowess as they compete for RMB 300,000 towards a Lotus car.
Female racers and motoring enthusiasts can bring their own cars or hire our top class models to race for the title of fastest or most consistent driver on the track.
Contenders will be judged in two categories:1. The fastest lap winner2. Consistent time lap challenge winner; the goal
of which is to be the most consistent driver with each lap being as close to the same time as possible.
1 - 2 Oct – Beijing
On the track
Price Own car entry RMB 500Lotus Elise RMB 1000Lotus Exige RMB 1500Lotus Evora RMB 2000
Prizes Fastest Lap Winner
RMB 300,000 discount on Lotus
Fastest lap around Goldenport track.
Consistency Winner
RMB 200,000 discount on Lotus
Most consistent time across 5 laps
IDEAL FOR: FEMALE RACERS
Supported by:
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF HOT LAPS
1 - 2 Oct – Beijing
Experience the ride of your life as our professional racing instructors take you for a hot laps experience you won’t forget.
Begin the session with a detailed safety briefing then strap into the passenger seat and hold on tight for an adrenaline-pumping high-speed ride.
Join our professional drivers in the highest quality race cars as they take you for a spin around the 2.39km Goldenport Race track, slaloming through 12 corners and a straight where racers can reach speeds of up to 180km/h.
Price
Hot laps experience RMB 500
Limited availability. Pre-event purchase required.
IDEAL FOR: EXPERIENCE SEEKERS
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF GO KARTING
Children and adults alike can compete for the title of Karting Champion in our family friendly Karting competition.
Fully supervised by leading go karting, SD Karting Club, kids can experience for themselves what it is like to be a race track driver as they speed, zoom and whizz around our miniature track
1 - 2 Oct – Beijing
Price Go Kart (4 laps) RMB 50
PrizesWinners of fastest lap judged in two categories: Under 13’s and 13+ years old.
1st Place: RMB 250 worth SD Karting vouchers. 2nd Place: RMB 150 worth SD Karting vouchers. 3rd Place: RMB 50 worth SD Karting vouchers.
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF CLEANTECH | CHARGE!
The BMF CleanTech | CHARGE! will see students from leading International schools go head to head to design and race their own e-vehicles.
Hosted by Greenpower China and the China Auto Engineering Research Institute, selected schools will compete in designing and building there own electric powered karts which they will then race live at the British Motorsport Festival against competing schools.
1 - 2 Oct – Beijing
Greenpower China introduces the CleanTech | CHARGE! to International School
teachers in Beijing including Harrow, Western Academy Beijing, Wellington
College among others.
Chinese school competing in Greenpower China challenge Clare Pearson, Chairwoman, The British Chamber of Commerce
in China tests a student built e-kart
Children’s E-kart build and race competition
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF VINTAGE CAR SHOWCASE
Vintage cars have long been a pillar of the British motorsport industry and the British Motorsport Festival will be no different
Working in partnership with Beijing Auto Museum, the HK- Beijing Classic Car Rally and a number of private collectors, the BMF Paddock will be home to over 25 beautifully restored vehicles.
These mint condition cars exude elegance and are the perfect exhibition of classic car history.
1 - 2 Oct – Beijing
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF BRITISH BRAND PAVILION
1 - 2 Oct – Beijing A showcase of the finest British products, food and motorsporting goods.
Guests at the festival can sample and buy some of the best British products on the market.
Meanwhile your brand enjoys promotion and sales to thousands of affluent Chinese consumers who will be there on the day.
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF BRITISH ENTERTAINMENT
Throughout the weekend there will be a number of shows and activities to keep you entertained from demonstrations through to games and competitions.
1 - 2 Oct – Beijing
British inspired culinary delights.
Ali the Fox, BMF Speed Safety mascot,
onsite to educate and entertain kids. British musical entertainment by
Vintage TVBouncy castle
Face paintingKids activities
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF FOR CAR BRANDS
1 - 2 Oct – Beijing
HOT LAPS TRACK DAY ONE MARQUE RACES*
Enjoy track time with a difference. All the usual speed
plus BMF fun.
Benefits:� Treat customers new and old
to a test run of your cars� Place your brand in front of
spectators and media alike
Reward your customers with the chance to putting their driving skills
to the test.
Benefits:� Provide a unique racing
opportunity for your clients� Same make and model cars go
head to head in the ultimate test of driving prowess
Delight potential buyers with an up close and personal track
experience.
Benefits:� Line up potential customers
for a spin around the track with a professional driver.
� Engage media for an up close experience of your cars.
Ideal for:
Car manufacturers
Dealers
Race teams
Your track time to be used your way.
* All drivers must hold valid race certification or must be held as a time trial race where drivers race against the clock not each other.
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF FOR CAR BRANDS
1 - 2 Oct – Beijing
*Track time slots assigned on a first paid, first served basis. **See Pavilion package for details. *** See page 29 for more details.
Includes Track +RMB 100,000
TrackRMB 50,000
Showcase See below
Track time*
2 HoursTo be used on same day.
Includes marshals and onsite emergency services.
1 HourIncludes marshals and
onsite emergency services. -------
Pit Garage
Full day use for one day(8 hours)
(10am – 6pm)
Half day use (4 hours) -------
Space in brand Pavilion**
area
2 days full use10m * 5m -------
2 days full useOption A: RMB 10,000
10m * 5m
Option B: RMB 5,0005m* 5m
Marketing benefits*** A-level B- level C-level
Option A
RMB 10,000/ 2 days
Option B
RMB 5,000/ 2 days
Option C
RMB 2,500/ 2 days
Option D
RMB 1,000/ 2 days
Size: 10m x 5m 5m x 5m 1.5m x 1.5m in shared tent (4-5 brands in 5m x 5m space.)
1m x 1m in shared canopy (3 brands in 3m x 3m space.)
Location: Priority positioning Priority positioning Slots allocated by BMF Slots allocated by BMF
Marketing: C-level coverage**+ 10 complimentary event tickets (20 total)
C-level coverage**+ 10 complimentary event
tickets (20 total)
C-level coverage** C-level coverage**
Infrastructure: Space available for your to construct a branded area to showcase your brand as you would like.
Space available for your to construct a branded area
to showcase your brand as you would like.
Full sided tent included (shared)
1.5m2 with 1 table & 2 chairs.
Canopy included (shared)1m2 with 1 table & 2 chairs.
Limited availability.
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF
1 - 2 Oct – Beijing
FOR RETAILERS
A fantastic opportunity to sell to wealthy Chinese consumers at the event as well as profile your company as the best of British, providing maximum exposure and visibility for your brand.
What can be sold?
British brands
Auto merchandise
Food &Beverages
Entertainment services
* BMF reserves the right to approve or exclude any brands. Pavilions assigned on a first paid, first served basis. Electricity on request. **See page 29.
PAVILION SHOWCASE PACKAGE
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF FOR RETAILERS
1 - 2 Oct – Beijing
One of the leading tracks in China, Golden port International circuit is conveniently located just off the airport express in Beijing.
Site Map
Track facilities:
Its track is 2.39 km with a total of 12 corners and a straight where racers can reach speeds of up to 180km/h.
Paddock:
Situated in the centre of the main track loop, the paddock will host the majority of the BMF activities.
VIP Facilities:
Goldenport has a number of VIP areas with exclusive views of the track and paddock to gain maximum access to the action.
VENUE MAP
Seating
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF FOR RETAILERS 1 - 2 Oct – Beijing
20m
60m
*Not to scale. Subject to change.
420m
SD Karting track123m * 8m
Paddock entrance
Pit lanesVIP track access
Bouncy castle5m * 20m
1
Food area 8 9
10
11
12
2 3 4 5 6
5m*5m pavilion area
7
Vintage Car show 50m * 20m
14
13
16
15
17
19
18
21
20
22
31
32
33
34
2728
2930
2324
2526
35
36
37
38
JLR20M*10M
PADDOCK MAP
Seating area
Stage
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF FOR BRANDS: TITLE SPONSOR
1 - 2 Oct – Beijing
Reserved exclusively for a single brand, by being a Title sponsor your company benefits from full sponsorship benefits across all aspects of the British Motorsport Festival and has the event specifically named after your organization providing maximum brand exposure. This sponsorship provides your brand with unrivalled positioning, matchless marketing opportunities plus additional advertising promotion. It includes:
RMB 1,000,000
Vintage car show sponsorshipWorth RMB 100,000
Track sponsorshipWorth RMB 200,000
Children’s Track sponsorshipWorth RMB 150,000
Ladies race sponsorshipWorth RMB 150,000
Pavilion & Entertainment Worth RMB 150,000
Hospitality package Worth RMB 50,000
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF FOR BRANDS: TRACK SPONSOR
1 - 2 Oct – Beijing
Ideal for:
Premium or luxury
brands
Property developers
Sports brands
Gain unrivalled access to wealthy car owners, pitching your brand alongside the finest British engineering. Engage with customer in a meaningful way by providing unmatched track day
experiences.
� Give up to 10 clients the ride of their life with a professional driver taking them for a personal race track experience which is typically reserved exclusively for car buyers only.
� Professional photography shots of your guests on track
� VIP track access for your guests (up to 30 guests)
RMB 200,000
Advertising Access
On the trackNo. 12 Curve Billboard 10m*3.6mH
At the Start lineChoice of position and sizing.
On Marshalls track suits On the carsIn the name
In the marketing A-level (See page 29)
The‘Your Company name’
Track
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF FOR BRANDS: CHILDRENS TRACK SPONSOR
1 - 2 Oct – Beijing
Ideal for:
Education Institutes
Toy or Children’s
retail brands
CSR/ Engineering
programmes
RMB 150,000
As a Children’s track sponsor, your brand will enjoy full branding at the Clean Tech Charge and Go Karting activities as well as benefit from our promotion from our speed safety mascot, Ali the Fox. .
Benefits:
� Company name used in track title e.g. The ‘Ýour brand’ Track. � Designated area to showcase your products or services (5m*5m)� Company logo on Ali Mascot who will be interacting with
children and parents on the day� 500 Ali soft toys to give out on the day with your company logo� Logo placement at prime photo opportunities including the start
and finish line � Advertisements on track side banners or flags. � Logo on Prize giving podium� Senior representative to have opportunity to award the trophies
at race prize giving ceremony. � A-level marketing package (see page 29)
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF LADIES RACE SPONSOR
1/3 of all sports car sales in China are made by women and its is not only in the car market that they are the diving retail force. By sponsoring the Ladies Race, your brand will enjoy full branding opportunities around the race as well as a unique opportunity to engage with a community of wealthy women.
Benefits:
� Designated area to showcase your products or services (5m*5m)� Logo placement at prime photo opportunities including on the
track billboards and start line � Branding on cars � Logo on Prize giving podium� Senior representative to have opportunity to award the trophies
at race prize giving ceremony.� VIP track access for your guests (up to 30 guests) � A-level marketing package (see page 29)
1 - 2 Oct – Beijing
On the track
Ideal for:
Premium clothing,
jewelry or
cosmetics brands.
Luxury spa’s or
hotels.
RMB 100,000
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF VINTAGE AREA SPONSOR
The Vintage Cars Showcase is a display of classic workmanship and British craft. By sponsoring this area, your brand can display its exceptional artistry alongside equally high caliber cars.
Benefits:� Company name used in title e.g. The ‘Ýour brand’ Vintage car
show. � Logo placement on event marketing including event backdrops,
car introduction boards, etc. � A-level marketing package (see page 29 )� Branded banners and flags in the Vintage area (bunting style or
race track style)� Designated area to showcase your products or services (5m*5m)
1 - 2 Oct – Beijing RMB 100,000
Ideal for:
Luxury, heritage or
premium brands.
5* hotels or property
developments
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF PAVILION & ENTERTAINMENT SPONSOR
1 - 2 Oct – Beijing RMB 150,000
� A-level marketing coverage (see page 29).
� Full onsite branding in Pavilion area
� Option to host mini event (up to 1 hour per day.)
� 5m*5m Pavilion to showcase your brand
*Excluding infrastructure or hard costs.
Ideal for:
British brands
Entertainment
Banks
Property developers
The Pavilion and Entertainment areas will be the main hive for off track activities. By sponsoring this area, your brand puts itself at the heart of all the action and in front of the highest traffic of event attendees. This unrivalled positioning allows your company to engage with event go-ers and media is a way that is truly representative of your brand with the option for a full time pavilion and event demonstrations at both days of the event.
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMI Official Media Partners
Media partners
KEY NUMBERS: � 53.6m page views/ month globally� 750,000 page views/ month in China� 13.3m visits per month
KEY NUMBERS: � Leading sports platform in China� Up to 20 million visits/ day� 200 million visits/ month
http://sports.sina.com.cn/http://cn.motorsport.com/
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF SPONSOR MARKETING BENEFITS
1 - 2 Oct – Beijing Area Benefit Value (RMB) A B C
Pre-event promotion
Name and logo in promotional material including event listings, BMI adverts, event flyers, posters and BMI mailings.
50,000 � � �
Named mention in BMI social media (Linkedin, Weixin and Weibo., Youku & Baidu)
5,000 � �
Dedicated social media blog post 10,000 �
Named mention in press releases, sent to 100+ leading media 10,000 � �
Company introduction, logo and link to your website on www.britishmotorsportfestival.com
10,000 � � �
Media exposure Opportunities to engage with BMF media partners: SinaSports and Motorsport.com
10000 �
Feature in live social media reporting from the event 5,000 � �
Onsite Logo placement in key locations onsite such as stage backdrops and prize giving area
5,000 � � �
Complimentary standard tickets to the event 5,000 80 50 10
Post event Acknowledgement in the dedicated post event press release 10,000 � �
Acknowledgement in the dedicated social media round up 5,000 � � �
Size and positioning
of logo and names
reflective of
marketing package
level
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF Dates for your Diary
1 - 2 Oct – Beijing
Early bird discount ends
Final deadline for sponsor and partner sign up
Marketing deadline(All of your company’s relevant marketing collateral must have been sent to BMF team including signed contract, brand logo, and company introduction. Any materials not submitted by this date will not be used in BMF promotions.)
BMF Marketing and PR campaign begins
British Motorsport Festival, Beijing
31st July 2016
18th August 2016
25th August 2016
1st September 2016
1st -2nd October 2016
Early bird special: 5% discount on all sponsorship packages and car packages for brands signed up and paid before 31st July 2016.
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF Day 1 Schedule: 1st October
1 - 2 Oct – Beijing
*Subject to change.
Slot taken
Slot available
Time On Track Children’s track Paddock Media Room
Set up TBC TBC TBC TBC
10:00 Festival Day 1 opens
10:00
Track preparation
Track preparation
Family activities including: Bouncy castles, British music, face painting, British food and
more
Media room preparation10:30
SD Karting
11:00Media briefing
11:30
12:00
12:30 Opening Ceremony13:00
Jaguar LandRover13:30
14:00Jaguar LandRover(14:10 – 15:10 )
Clean tech Charge14:30
15:00
15:30
LOTUS Ladies Cup (15:20 – 17:20)
Jaguar LandRover race day prize giving
16:00
SD Karting
Family activities16:30
17:00
17:30 Ladies Cup Prize giving18:00
18:30 Festival Day 1 closes
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMF Day 2 Schedule: 2nd October
1 - 2 Oct – Beijing
*Subject to change.
Slot taken
Slot available
Time On Track Children’s track Paddock
Set up TBC TBC TBC
10:00 Festival Day 2 opens
10:00 Track set up
Family activities including: Bouncy castles, British music, face painting,
British food and more
10:30
SD Karting (booked 10:30 - 12:30)
11:00
Jaguar LandRover (11:20 - 12:20) 11:30
12:00
12:30
13:00
13:30
14:00Jaguar LandRover (14:10 - 15:10)
Track cleaning
14:30
SD Karting (booked 15:30 - 17:00)15:00 Hot laps
15:30
16:00
16:30
17:00
Track closes17:30
18:00
18:30 Festival Day 2 closes
BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com
BMI PARTNERS
Partners Organisers
Supporting trade associations
Media partners
Delivery partners
Participating car brands
BRITISH MOTORSPORT INITIATIVE www.britishmotorsportfestival.com
For English:
Hayley ThomasProject DirectorTel: +86 134 3638 7980 [email protected]
For Chinese:
Alex Liu Project PR Manager Tel: +86 186 4408 9226 [email protected]